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I'm a web designer and digital communications specialist with a passion for turning complex ideas into intuitive, accessible online experiences. I thrive at the intersection of UX, visual design, and data-driven marketing, building landing pages, email campaigns, and social media strategies that resonate with audiences. With experience spanning small and medium-sized enterprises, I manage end-to-end digital projects—from creative concept to CMS-enabled development and SEO optimization. I value collaboration, clear metrics, and a friendly, proactive approach to delivering effective online presence.…I'm a web designer and digital communications specialist with a passion for turning complex ideas into intuitive, accessible online experiences. I thrive at the intersection of UX, visual design, and data-driven marketing, building landing pages, email campaigns, and social media strategies that resonate with audiences. With experience spanning small and medium-sized enterprises, I manage end-to-end digital projects—from creative concept to CMS-enabled development and SEO optimization. I value collaboration, clear metrics, and a friendly, proactive approach to delivering effective online presence.

Constance Barbier

Web Designer, Digital Marketer, UX Designer, +6

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I'm a web designer and digital communications specialist with a passion for turning complex ideas into intuitive, accessible online experiences. I thrive at the intersection of UX, visual design, and data-driven marketing, building landing pages, email campaigns, and social media strategies that resonate with audiences. With experience spanning small and medium-sized enterprises, I manage end-to-end digital projects—from creative concept to CMS-enabled development and SEO optimization. I value collaboration, clear metrics, and a friendly, proactive approach to delivering effective online presence.…I'm a web designer and digital communications specialist with a passion for turning complex ideas into intuitive, accessible online experiences. I thrive at the intersection of UX, visual design, and data-driven marketing, building landing pages, email campaigns, and social media strategies that resonate with audiences. With experience spanning small and medium-sized enterprises, I manage end-to-end digital projects—from creative concept to CMS-enabled development and SEO optimization. I value collaboration, clear metrics, and a friendly, proactive approach to delivering effective online presence.

Available to hire

I’m a web designer and digital communications specialist with a passion for turning complex ideas into intuitive, accessible online experiences. I thrive at the intersection of UX, visual design, and data-driven marketing, building landing pages, email campaigns, and social media strategies that resonate with audiences.

With experience spanning small and medium-sized enterprises, I manage end-to-end digital projects—from creative concept to CMS-enabled development and SEO optimization. I value collaboration, clear metrics, and a friendly, proactive approach to delivering effective online presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Work Experience

Web Designer, Marketing and Digital Communications Specialist at S4IC, SAP partner - Louvain-La-Neuve

December 1, 2024 - August 30, 2025

Managed online and offline communication including the development of annual strategic communication plans and creation of visual aids for professional events and online communication. Organized and planned webinars, managed LinkedIn communication and digital campaigns, developed intranet for internal communication, and led website creation and maintenance with focus on UX/UI design and SEO-compliant web copywriting. Developed annual strategic marketing plans, segment profiles, email marketing, and managed digital marketing actions in collaboration with media to obtain new leads. Created articles, infographics, and analyzed data for lead contacting via email and PM.

Web Designer at Intermarché - Louvain-La-Neuve

July 1, 2021 - August 30, 2025

In charge of webmastering and digital communication including banner creation, web development of landing pages, UX/UI design, and website optimization. Member of the digital marketing team responsible for digital campaign design and integration, marketing automation based on database segmentation, mailing template design and development, and analysis reporting.

Digital Specialist at Manutan - Brussels

March 1, 2020 - August 30, 2025

Part of a team responsible for producing a 100% digital version of the previously print-only product catalog. Managed website weekly updates and UX/UI improvements of the e-commerce site, designed and integrated landing pages and email campaigns.

Project Manager: IT and Artistic Projects at Freelance assignments

December 31, 2019 - August 30, 2025

Created offline and online visuals and graphic charters supporting companies' visual communication, ensuring compliance with branding. Managed website development from A to Z including user personas and user paths definition, creation of graphic charters and wireframing (UX/UI design), web development with CMS, and SEO best practices.

Digital Marketing and Communications Consultant at A&G Funeral - Brussels

February 1, 2025 - Present

Analyzed personas to raise awareness of funeral planning, optimized website UX/UI, managed targeted META digital campaigns and community management on LinkedIn, Facebook, and Instagram. Created visuals, copy, and drafted key messages according to targets. Implemented email marketing campaigns with personalized messages based on target analysis and deliverability performance. Managed the marketing automation strategy, supervised SEO/SEA strategy and KPI analysis to measure impact of marketing actions aimed at increasing agency appointments and booklet downloads. Created visuals for events and managed relations with service providers including follow-up of offers, orders, and deliveries.

Web Designer, Marketing and Digital Communications Specialist at S4IC, SAP partner - Louvain-La-Neuve

December 1, 2024 - August 30, 2025

Responsible for online and offline communication management including the development of the annual strategic communication plan, creation of visual aids for professional events and online communication, organizing and planning webinars, management of LinkedIn communication and digital campaigns. Developed intranet for internal communication and led website creation and maintenance including UX/UI design, web development, SEO web copywriting aligned with best practices. Managed digital marketing actions in collaboration with media to obtain new leads through customer targeting, content creation such as articles and infographics, data analysis, and lead contacting via email and project management tools.

Web Designer at Intermarché - Louvain-La-Neuve

July 1, 2021 - August 30, 2025

Oversaw webmastering and digital communication including banner creation, web development of landing pages, UX/UI design, and website optimization. As a member of the digital marketing team, designed and integrated digital campaigns, marketing automation based on database segmentation, developed mailing templates, and conducted analysis reports.

Digital Specialist at Manutan - Brussels (freelance)

March 1, 2020 - August 30, 2025

Part of a team producing a 100% digital version of the company's product catalog previously only in print. Managed website with weekly updates and UX/UI improvements of the e-commerce site. Designed and integrated landing pages and e-mail campaigns.

Project Manager: IT and Artistic Projects at Freelance Missions

January 1, 2019 - August 30, 2025

Created offline/online visuals and graphic charter to support companies' visual communication aligned with branding. Managed website development from A to Z including persona and user path definitions, graphic charter and wireframing with UX/UI design, and web development using CMS and SEO best practices.

Digital Marketing and Communications Consultant at A&G Funeral - Brussels

February 1, 2025 - Present

Analyzed personas to raise awareness on funeral planning. Performed UX/UI optimization of the website, managed targeted META digital campaigns and community management on LinkedIn, Facebook, and Instagram including creation of visuals, copywriting, and message drafting according to target. Led e-mail marketing campaigns with personalized messages and analyzed deliverability performance. Implemented marketing automation strategies, supervised SEO/SEA strategy and KPI analysis to measure impact of communication and marketing actions aimed at increasing agency appointments and booklet downloads. Created visuals for events such as flyers, goodies, and roll-ups, and managed relations with service providers including follow-up of offers, orders, and deliveries.

Web Designer & Digital Communications Specialist at S4IC, SAP partner

July 1, 2021 - December 31, 2024

In charge of web mastering and digital communication: web integration of landing pages, UX/UI design and website optimization, digital campaigns and display advertising.

Web Designer & Digital Communications Specialist at Manutan

September 1, 2019 - March 31, 2020

In charge of community management on social media and targeted digital campaigns with clear and measurable objectives, design of offline/online visuals, creation of personalized and targeted email campaigns; website development from A to Z: defining personas and user journeys; creating graphic guidelines and wireframes – UX/UI design; CMS-based web development; SEO best practices.

Web Designer & Digital Communications Specialist at A&G Funeral

February 1, 2025 - December 1, 2025

In charge of communications: community management on social media and targeted digital campaigns with clear objectives; design of offline/online visuals; creation of personalized email campaigns; end-to-end website development; defining personas and user journeys; creating graphic guidelines and wireframes; UX/UI design; CMS-based web development and SEO; freelance missions for SMEs.