Constance Barbier

In charge of communications: community management on social media and targeted digital campaigns with clear objectives; design of offline/online visuals; creation of personalized email campaigns; end-to-end website development; defining personas and user journeys; creating graphic guidelines and wireframes; UX/UI design; CMS-based web development and SEO; freelance missions for SMEs.

Analyzed personas to raise awareness on funeral planning. Performed UX/UI optimization of the website, managed targeted META digital campaigns and community management on LinkedIn, Facebook, and Instagram including creation of visuals, copywriting, and message drafting according to target. Led e-mail marketing campaigns with personalized messages and analyzed deliverability performance. Implemented marketing automation strategies, supervised SEO/SEA strategy and KPI analysis to measure impact of communication and marketing actions aimed at increasing agency appointments and booklet downloads. Created visuals for events such as flyers, goodies, and roll-ups, and managed relations with service providers including follow-up of offers, orders, and deliveries.

Analyzed personas to raise awareness of funeral planning, optimized website UX/UI, managed targeted META digital campaigns and community management on LinkedIn, Facebook, and Instagram. Created visuals, copy, and drafted key messages according to targets. Implemented email marketing campaigns with personalized messages based on target analysis and deliverability performance. Managed the marketing automation strategy, supervised SEO/SEA strategy and KPI analysis to measure impact of marketing actions aimed at increasing agency appointments and booklet downloads. Created visuals for events and managed relations with service providers including follow-up of offers, orders, and deliveries.