I'm a versatile creator with a social-first mindset and a storyteller's instinct for moments that make people stop scrolling. Over more than five years, I've built and grown social content across Europe and Asia, producing videos and visuals for lifestyle brands, and coordinating influencer collaborations to boost visibility and engagement. I turn raw ideas into clean, engaging narratives. I'm trend-aware, fast-moving, and highly independent, delivering content with care and intention. I lead end-to-end campaigns—from concept to execution—while collaborating with designers, cultural partners, and event teams to ensure alignment with campaign objectives and events.

Xinru Huang

I'm a versatile creator with a social-first mindset and a storyteller's instinct for moments that make people stop scrolling. Over more than five years, I've built and grown social content across Europe and Asia, producing videos and visuals for lifestyle brands, and coordinating influencer collaborations to boost visibility and engagement. I turn raw ideas into clean, engaging narratives. I'm trend-aware, fast-moving, and highly independent, delivering content with care and intention. I lead end-to-end campaigns—from concept to execution—while collaborating with designers, cultural partners, and event teams to ensure alignment with campaign objectives and events.

Available to hire

I’m a versatile creator with a social-first mindset and a storyteller’s instinct for moments that make people stop scrolling. Over more than five years, I’ve built and grown social content across Europe and Asia, producing videos and visuals for lifestyle brands, and coordinating influencer collaborations to boost visibility and engagement.
I turn raw ideas into clean, engaging narratives. I’m trend-aware, fast-moving, and highly independent, delivering content with care and intention. I lead end-to-end campaigns—from concept to execution—while collaborating with designers, cultural partners, and event teams to ensure alignment with campaign objectives and events.

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Language

Chinese
Fluent
Danish
Advanced
English
Fluent

Work Experience

Brand & Communications Manager at China Cultural Center
January 1, 2023 - November 26, 2025
Developed and executed the Center’s cross-platform social media strategy, integrating email marketing for cohesive audience engagement. Monitored analytics to refine content direction and increase visibility and engagement. Coordinated influencer collaborations, managed briefs, content delivery, and UGC-style assets to align with campaign objectives and events.
Content & Marketing Associate at Nord Green
March 1, 2020 - March 1, 2020
Developed and executed content and marketing initiatives, supporting go-to-market and social campaigns. Produced weekly newsletters and media monitoring reports, coordinated outreach, and contributed to six-month engagement growth. Managed CRM-related tasks and content calendars to ensure brand alignment and timely delivery.
Social Media & Marketing Specialist at Sino Lab
August 2, 2022 - August 2, 2022
Localized daily social and digital content across key platforms, adapting visuals and copy to support product launches and seasonal campaigns. Coordinated influencer partnerships and community engagement, ensuring localized assets met brand standards.
Founder & Musician at Copenhagen Yihe Qin Society
January 1, 2023 - November 26, 2025
Founded and led a cultural society promoting the guqin instrument in Europe, curating concerts and community events. Built international collaborations with musicians, designers, and media to strengthen Sino-Danish cultural exchange. Oversaw grant management, PR, partnerships, and full event logistics.
Freelance Photographer at Self-Employed
January 1, 2022 - November 26, 2025
Specializes in natural light portrait sessions and lifestyle family storytelling, capturing meaningful moments with a human-centered approach. Built international collaborations with musicians, designers, and media to expand network and visibility.

Education

MSc in Economics & Business Administration at Copenhagen Business School
January 1, 2016 - January 1, 2018
Bachelor of International Business at Copenhagen Business School
January 1, 2013 - January 1, 2016

Qualifications

Certificate or License
January 11, 2030 - November 26, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality