Available to hire
Hi, I’m Criselda C. Escalante. I’m a visual storyteller and brand-focused graphic designer with 10+ years of experience in e-commerce and Amazon content. I’m passionate about crafting visuals that help brands stand out and drive engagement.
I blend creative concepting with data-driven insights to deliver design that performs. From optimized A+ content and storefronts to cohesive branding across campaigns, I turn shopper behavior into compelling visuals that boost visibility and revenue.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Email Designer at Rock City Lab
September 1, 2023 - December 18, 2024Designed dynamic email templates and campaigns in collaboration with marketing specialists. Employed Photoshop and Figma to craft visually engaging email content. Performed A/B testing on design elements to optimize email campaigns. Managed timelines for multiple email projects, ensuring consistency with client branding. Kept up-to-date with email marketing trends to apply innovative design solutions. Provided guidance on enhancing email performance metrics like open rates and CTR.
Amazon Senior Designer at LifeSupplyUSA
January 1, 2023 - August 31, 2023Optimized product images for online presentation, aligning with e-commerce platform standards. Assisted in setting up and designing the Amazon online store, including image listings and A+ content. Developed promotional materials in collaboration with the marketing team, enhancing brand visibility. Managed multiple design projects simultaneously under tight deadlines, maintaining high standards of quality. Designed product packaging labels and boxes. Edited videos for promotion and social media. Provided innovative solutions to enhance user interface and experience on digital platforms. Adapted design strategies based on analytics and user feedback to improve online engagement.
Graphic Designer at Ozeri Corporation
September 1, 2010 - December 31, 2023Pioneered the design of packaging materials as the company established its e-commerce presence. Managed extensive image editing for online use, enhancing visual presentation on digital platforms. Designed comprehensive online storefronts, increasing customer interaction and boosting sales. Collaborated with the marketing team to develop cohesive branding and promotional materials. Mastered industry-standard design software to ensure high-quality outputs for both digital and print media. Trained new team members on design best practices and e-commerce platform requirements.
Creative Director and Layout Artist at Filipino Times Magazine
January 1, 2008 - December 31, 2010Directed the overall creative vision for a monthly magazine targeting the Filipino community in the United States. Designed complete layout schemes for each issue, balancing textual content with graphic elements to enhance readability and appeal. Managed a team of designers and photographers, leading creative sessions and aligning projects with editorial objectives. Ensured consistent branding across all issues while allowing for creative flexibility and innovation. Collaborated with writers, advertisers, and printers to ensure a seamless production cycle. Monitored industry trends to keep magazine design modern and engaging.
Graphic Designer and Project Visualizer at Khoros Enterprise Ltd
January 1, 2005 - December 31, 2008Led the design and production of fabric prints, utilizing specialized software to translate artistic concepts into print-ready formats. Conducted extensive research to ensure designs were culturally and contextually appropriate for target markets. Collaborated directly with fabric production teams to oversee the translation of designs from digital formats to physical outputs. Developed innovative design solutions that increased brand visibility and market share. Managed project schedules, material sourcing, and technical troubleshooting during the production process. Ensured that all design projects adhered to industry standards and client specifications.
Photographer and Graphic Artist at Edward de la Cuesta Photography Studio
January 1, 2004 - December 31, 2008Specialized in editing and enhancing photographic images for studio clients, ensuring high-quality outputs for various media. Assisted in directing photoshoots, providing creative input on lighting, composition, and subject arrangement. Designed photo albums and event memorabilia that enhanced client satisfaction and studio reputation. Managed client relations from initial consultation through final product delivery. Developed marketing materials to promote studio services, resulting in increased client bookings. Conducted workshops for clients on basic photography and image editing.
Email Designer at Rock City Lab
December 31, 2024 - August 4, 2025Designed dynamic email templates and campaigns by collaborating with marketing specialists. Utilized Photoshop and Figma to create visually engaging content and performed A/B testing on design elements to optimize email campaigns. Managed multiple projects ensuring branding consistency while keeping abreast of email marketing trends to improve open rates and click-through rates.
Amazon Senior Designer at LifeSupplyUSA
August 31, 2023 - August 4, 2025Optimized product images and designed Amazon online stores including image listings and A+ content. Developed promotional materials with marketing teams to enhance brand visibility. Managed multiple design projects, designed packaging labels and boxes, edited videos for social media, and adapted design strategies based on analytics and user feedback to boost online engagement.
Graphic Designer at Ozeri Corporation
December 31, 2022 - August 4, 2025Pioneered design of packaging materials as the company established e-commerce presence, managed extensive image editing for online use, designed online storefronts to increase customer interaction and sales. Collaborated with marketing to develop cohesive branding and promotional materials. Trained new team members on design best practices and platform requirements.
Creative Director and Layout Artist at Filipino Times Magazine
December 31, 2010 - August 4, 2025Directed overall creative vision for a monthly magazine targeting the Filipino community in the US. Designed layouts balancing text and graphics, managed a team of designers and photographers, ensured consistent branding and collaborated with writers, advertisers and printers for seamless production. Stayed updated with industry trends to keep design modern and engaging.
Graphic Designer and Project Visualizer at Khoros Enterprise Ltd
December 31, 2008 - August 4, 2025Led design and production of fabric prints, utilized specialized software to translate artistic concepts into print-ready formats. Conducted research for market-appropriate designs, collaborated with production teams to oversee manufacturing, and delivered innovative solutions to increase brand visibility and market share. Managed project schedules and ensured adherence to client specifications.
Photographer and Graphic Artist at Edward de la Cuesta Photography Studio
December 31, 2008 - August 4, 2025Specialized in editing and enhancing photographic images for studio clients, assisted in directing photoshoots with creative input. Designed photo albums and event memorabilia to enhance client satisfaction. Managed client relations and developed marketing materials that increased bookings. Conducted workshops on photography and image editing.
Web/UI-UX and Graphic Designer (Project Based) at LaunchGo, LLC
January 1, 2022 - PresentCreated visual content for Amazon seller clients including image listings, A+ content, and storefront designs. Designed event-specific logos, posters, banners, and social media posts to boost engagement. Used Photoshop and Canva for visuals tailored to e-commerce platforms. Aligned design initiatives with marketing strategies and oversaw revisions based on client feedback.
Web/UI-UX and Graphic Designer (Project Based) at Best Seller Listers
January 1, 2019 - PresentSpearheaded design projects involving logos, billboards, websites, and mobile/web apps focused on UI/UX. Improved user interaction and conversion rates via design strategies. Collaborated with product teams and mentored junior designers, utilizing Adobe Creative Suite and Sketch. Conducted usability tests to refine UI/UX designs ensuring optimal user satisfaction.
Mobile Screen Graphic Designer at GoMobile Solutions
December 31, 2020 - August 4, 2025Designed user interfaces and layouts for mobile apps enhancing functionality and aesthetics. Created branding materials including logos and business cards. Developed e-books and digital content supporting marketing strategies. Employed responsive design approaches for optimal device viewing and managed multiple projects ensuring quality and deadlines.
Web/UI-UX and Graphic Designer at SleepMe
November 30, 2022 - August 4, 2025Designed responsive web sites and user interfaces to enhance user experience across platforms. Created various marketing materials like banners and social media ads. Incorporated client feedback to meet precise specifications and contributed to visual marketing campaigns aiding client acquisition and retention. Managed multiple projects simultaneously ensuring consistent quality.
Amazon Senior Designer at LifeSupplyUSA
August 31, 2023 - August 4, 2025Optimized product images and designed Amazon online store content including A+ listings. Developed promotional and packaging materials, managed multiple design projects under tight deadlines, and edited promotional videos. Improved UI/UX on digital platforms and adapted design strategies using analytics and user feedback.
Graphic Designer at Ozeri Corporation
December 31, 2022 - August 4, 2025Pioneered packaging design for e-commerce launch, managed extensive image editing enhancing digital presentation, designed online storefronts to increase customer interaction and sales, collaborated with marketing on branding and promotional materials, mastered design software for digital and print outputs, and trained new team members on design best practices.
Creative Director and Layout Artist at Filipino Times Magazine
December 31, 2010 - August 4, 2025Directed creative vision for a monthly magazine serving the Filipino community in the US. Designed layout schemes balancing text and graphics, managed design and photography teams, ensured consistent branding, collaborated with writers and advertisers to streamline production, and monitored design trends for modern and engaging outputs.
Graphic Designer and Project Visualizer at Khoros Enterprise Ltd
December 31, 2008 - August 4, 2025Led design and production of fabric prints using specialized software, conducted research to ensure cultural appropriateness, collaborated with production teams to translate digital designs to physical formats, developed solutions to increase brand visibility and market share, managed project schedules and technical troubleshooting, and ensured adherence to client and industry standards.
Photographer and Graphic Artist at Edward de la Cuesta Photography Studio
December 31, 2008 - August 4, 2025Specialized in photo editing and enhancement, assisted in directing photoshoots with creative input on lighting and composition, designed photo albums and memorabilia, managed client relations from consultation to delivery, developed marketing materials increasing bookings, and conducted workshops on photography and image editing.
Email Designer at Rock City Lab
December 1, 2024 - September 29, 2025Increased email open rates by up to 25% through strategic A/B testing and optimized layout design. Developed high-performing email campaigns that directly supported sales and lead generation goals. Maintained brand consistency while designing dynamic, visually compelling templates in Figma and Photoshop. Managed multiple email projects simultaneously, ensuring on-time delivery and alignment with marketing timelines. Provided design recommendations that improved overall email CTR and subscriber retention. Stayed ahead of email design trends, contributing fresh, modern approaches that elevated client engagement.
Amazon Senior Designer at LifeSupplyUSA
August 1, 2023 - September 29, 2025Increased Amazon storefront click-through rates by 20% through optimized product imaging and A+ content design. Spearheaded cohesive promo campaigns that lifted brand visibility across social channels. Streamlined multi-project workflows to exceed deadlines without sacrificing quality.
Graphic Designer at Ozeri Corporation
December 1, 2022 - September 29, 2025Designed complete Amazon storefronts and product visuals that contributed to revenue growth. Led the visual development of product packaging, increasing brand recognition in a competitive market. Oversaw bulk image editing and enhancement for 100+ SKUs, ensuring e-commerce readiness. Collaborated with marketing teams to produce cohesive branding and promotional materials. Trained junior designers and new hires, reducing onboarding time and maintaining design quality standards.
Creative Director and Layout Artist at Filipino Times Magazine
January 1, 2010 - September 29, 2025Directed the overall creative vision for a monthly magazine targeting the Filipino community in the United States. Designed complete layout schemes for each issue, balancing textual content with graphic elements to enhance readability and appeal. Managed a team of designers and photographers, leading creative sessions and aligning projects with editorial objectives. Ensured consistent branding across all issues while allowing for creative flexibility and innovation. Collaborated with writers, advertisers, and printers to ensure a seamless production cycle. Monitored industry trends to keep magazine design modern and engaging.
Graphic Designer and Project Visualizer at Khoros Enterprise Ltd
January 1, 2008 - September 29, 2025Led the design and production of fabric prints, utilizing specialized software to translate artistic concepts into print-ready formats. Conducted extensive research to ensure designs were culturally and contextually appropriate for target markets. Collaborated directly with fabric production teams to oversee the translation of designs from digital formats to physical outputs. Developed innovative design solutions that increased brand visibility and market share. Managed project schedules, material sourcing, and technical troubleshooting during the production process. Ensured that all design projects adhered to industry standards and client specifications.
Photographer and Graphic Artist at Edward de la Cuesta Photography Studio
January 1, 2008 - September 29, 2025Specialized in editing and enhancing photographic images for studio clients, ensuring high-quality outputs for various media. Assisted in directing photoshoots, providing creative input on lighting, composition, and subject arrangement. Designed photo albums and event memorabilia that enhanced client satisfaction and studio reputation. Managed client relations from initial consultation through final product delivery. Developed marketing materials to promote studio services, resulting in increased client bookings. Conducted workshops for clients on basic photography and image editing.
Education
Bachelor of Fine Arts at College of Fine Arts Major in Visual Communication Diliman, Quezon City
January 1, 1999 - December 31, 2003Secondary at St. Theresa's College
January 1, 1995 - December 31, 1999Bachelor of Fine Arts at UP Diliman - College of Fine Arts
January 1, 1999 - January 1, 2003Secondary at St. Theresa’s College
January 1, 1995 - January 1, 1999Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Travel & Hospitality, Healthcare, Real Estate & Construction, Professional Services, Software & Internet
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