Available to hire
Hi, I’m Cristina Moreno, a Digital Marketing & Multichannel Strategist focused on complex markets. I translate data into growth, delivering integrated, creative multichannel campaigns that drive measurable results in regulated industries.
With 4+ years of experience, I collaborate with cross-functional teams and agencies to plan, execute, and optimize digital initiatives, manage budgets, and turn performance insights into strategy. I’m open to remote work and willing to relocate.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Senior Marketing Analyst, Latin America North at Baxter Healthcare
May 1, 2024 - PresentLead data-driven marketing strategy for the Infusion Systems portfolio, contributing to sustained double-digit growth through integrated digital and multichannel initiatives. Plan and coordinate multichannel marketing initiatives across Latin America, working with agencies and cross-functional teams. Support digital initiatives within integrated campaigns, ensuring brand consistency and compliance. Track campaign performance and commercial data to support data-driven decisions. Own portfolio-level marketing budget tracking, ensuring efficient allocation aligned with strategic priorities.
Marketing Associate II at Boston Scientific Mexico
March 1, 2023 - May 1, 2024Supported integrated and digital marketing campaigns for the Endoscopy division across the Mexican market. Coordinated 40+ in-person and digital events nationwide, managing agencies, suppliers, and internal stakeholders. Assisted in campaign performance tracking and reporting to support optimization. Coordinated and monitored marketing budgets for events and campaigns.
Sales Representative at Eli Lilly y Compañía Mexico
March 1, 2021 - April 1, 2022Executed CRM-guided communication workflows to strengthen awareness and adoption among HCPs. Achieved +23% market share growth vs. national benchmarks through targeted engagement. Monitored funnel and KPI performance within a regulated, data-driven commercial model.
Marketing Intern at Boston Scientific Mexico
March 1, 2021 - April 1, 2022Supported cross-functional teams in the launch of two medical devices in the Mexican market. Assisted in digital marketing initiatives, including email campaigns and segmentation workflows using Salesforce Marketing Cloud. Supported budget coordination and tracking for marketing activities.
Senior Marketing Analyst, Latin America North at Baxter Healthcare Mexico
May 1, 2024 - PresentLead data-driven marketing strategy for the Infusion Systems portfolio, contributing to sustained double-digit growth through integrated digital and multichannel initiatives. Plan and coordinate multichannel marketing initiatives across Latin America, working with agencies and cross-functional teams. Support digital initiatives within integrated campaigns, ensuring brand consistency and compliance. Track campaign performance and commercial data to support data-driven decisions. Own portfolio-level marketing budget tracking, ensuring efficient allocation aligned with strategic priorities.
Education
B.A. in Strategic Marketing at Universidad Anáhuac México Norte
August 1, 2017 - December 1, 2021B.A. in Strategic Marketing at Universidad Anáhuac México Norte
August 1, 2017 - December 1, 2021B.A. in Strategic Marketing at Universidad Anáhuac México Norte
August 1, 2017 - December 1, 2021Qualifications
Google Analytics Certification
January 11, 2030 - February 4, 2026Google Ads Certification
January 11, 2030 - February 4, 2026Meta Ads Certification
January 11, 2030 - February 4, 2026Salesforce Marketing Cloud – Email Specialist
January 11, 2030 - February 4, 2026HubSpot Inbound Marketing Certification
January 11, 2030 - February 4, 2026HubSpot Digital Marketing Certification
January 11, 2030 - February 4, 2026Google Digital Marketing & E-commerce Certification
January 11, 2030 - February 4, 2026Google Analytics Certification
January 11, 2030 - February 5, 2026Google Ads Certification
January 11, 2030 - February 5, 2026Meta Ads Certification
January 11, 2030 - February 5, 2026Salesforce Marketing Cloud – Email Specialist
January 11, 2030 - February 5, 2026HubSpot Inbound Marketing Certification
January 11, 2030 - February 5, 2026HubSpot Digital Marketing Certification
January 11, 2030 - February 5, 2026Google Digital Marketing & E-commerce Certification
January 11, 2030 - February 5, 2026Google Analytics Certification
January 11, 2030 - February 6, 2026Google Ads Certification
January 11, 2030 - February 6, 2026Meta Ads Certification
January 11, 2030 - February 6, 2026Salesforce Marketing Cloud – Email Specialist
January 11, 2030 - February 6, 2026HubSpot Inbound Marketing Certification
January 11, 2030 - February 6, 2026HubSpot Digital Marketing Certification
January 11, 2030 - February 6, 2026Google Digital Marketing & E-commerce Certification
January 11, 2030 - February 6, 2026Industry Experience
Healthcare, Professional Services, Software & Internet, Life Sciences
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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