Cristina Moreno

Lead data-driven marketing strategy for the Infusion Systems portfolio, contributing to sustained double-digit growth through integrated digital and multichannel initiatives. Plan and coordinate multichannel marketing initiatives across Latin America, working with agencies and cross-functional teams. Support digital initiatives within integrated campaigns, ensuring brand consistency and compliance. Track campaign performance and commercial data to support data-driven decisions. Own portfolio-level marketing budget tracking, ensuring efficient allocation aligned with strategic priorities.

Lead data-driven marketing strategy for the Infusion Systems portfolio, contributing to sustained double-digit growth through integrated digital and multichannel initiatives. Plan and coordinate multichannel marketing initiatives across Latin America, working with agencies and cross-functional teams. Support digital initiatives within integrated campaigns, ensuring brand consistency and compliance. Track campaign performance and commercial data to support data-driven decisions. Own portfolio-level marketing budget tracking, ensuring efficient allocation aligned with strategic priorities.

Supported integrated and digital marketing campaigns for the Endoscopy division across the Mexican market. Coordinated 40+ in-person and digital events nationwide, managing agencies, suppliers, and internal stakeholders. Assisted in campaign performance tracking and reporting to support optimization. Coordinated and monitored marketing budgets for events and campaigns.