I’m Crystal Rose, an experienced Instructional Designer who creates engaging, learner-centered digital content using industry-standard tools like Articulate Storyline and Rise. I prioritise accessibility and inclusive learning, collaborating with subject matter experts and stakeholders to translate complex information into clear, impactful learning experiences that improve performance and engagement. I specialise in scenario-based and problem-centered design, crafting realistic learning experiences that promote critical thinking and on-the-job application. I combine the Adobe Creative Suite, Articulate 360, Rise, MS Office, and CMS systems with strong content conceptualisation and narrative skills to captivate a global audience. I also create engaging, interactive and original social content for my business Sprinkle Seeds.

Crystal Rose

I’m Crystal Rose, an experienced Instructional Designer who creates engaging, learner-centered digital content using industry-standard tools like Articulate Storyline and Rise. I prioritise accessibility and inclusive learning, collaborating with subject matter experts and stakeholders to translate complex information into clear, impactful learning experiences that improve performance and engagement. I specialise in scenario-based and problem-centered design, crafting realistic learning experiences that promote critical thinking and on-the-job application. I combine the Adobe Creative Suite, Articulate 360, Rise, MS Office, and CMS systems with strong content conceptualisation and narrative skills to captivate a global audience. I also create engaging, interactive and original social content for my business Sprinkle Seeds.

Available to hire

I’m Crystal Rose, an experienced Instructional Designer who creates engaging, learner-centered digital content using industry-standard tools like Articulate Storyline and Rise. I prioritise accessibility and inclusive learning, collaborating with subject matter experts and stakeholders to translate complex information into clear, impactful learning experiences that improve performance and engagement.

I specialise in scenario-based and problem-centered design, crafting realistic learning experiences that promote critical thinking and on-the-job application. I combine the Adobe Creative Suite, Articulate 360, Rise, MS Office, and CMS systems with strong content conceptualisation and narrative skills to captivate a global audience.

I also create engaging, interactive and original social content for my business Sprinkle Seeds.

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Language

English
Fluent

Work Experience

Freelance Instructional Designer at Freelance
January 1, 2024 - Present
Creating interactive lesson plans for e-learning platforms for a global audience. Adapting briefs and bulk content into polished, creative and educational courses using Rise and Articulate 360. Working to tight deadlines and delivering projects on time to global clients.
Social Copywriter at Dyson
January 1, 2022 - January 1, 2024
Interrogated creative briefs and collaborated with designers and global creative directors to create original proposals and content. Launched global social media accounts (TikTok and Threads), monitored communities, pitched concepts weekly, and produced an original deck of social content. Collaborated with social, analytics and content teams to deliver content to global markets and created social media guidelines.
Midweight Copywriter at Selfridges & Co.
June 1, 2020 - December 1, 2021
Lead writer for the beauty division, owning launches and liaising with multiple teams to ensure aligned delivery. Created in-depth style guides, produced copy for 41 products daily across categories, responded to queries, edited freelancers, and authored SEO headers for product pages.
Junior Copywriter at Selfridges & Co.
July 1, 2019 - June 1, 2020
Produced original copy for 42 products daily (beauty, fashion, home, tech, kids). Created division style guides, maintained conversational TOV, edited copy for web standards and SEO headers, and liaised with Buyers, Digital Trading Coordinators and Retouch teams.
Health and Beauty Editor at The Bristol Magazine and The Bath Magazine
May 1, 2018 - July 1, 2019
Managed health and beauty sections, wrote monthly news pages and features, edited freelance submissions, attended events and launches, and liaised with brands and PR for features.
Production and Web Assistant at MC Publishing
November 1, 2017 - May 1, 2018
Managed social media channels and websites, created interactive content, produced adverts per briefs, and prepared issue pages for press.
Internship at Perfect Wedding Magazine (Immediate Media Co.)
October 1, 2017 - October 1, 2017
Worked as part of the editorial team, creating copy and bylines for features.
Editorial Internship at Immediate Media Co (Perfect Wedding and Homes & Antiques)
July 1, 2016 - July 1, 2016
Gained experience in a print media company and national magazine.
Fashion Editor at The Waterfront Newspaper
September 1, 2014 - June 1, 2015
Managed fashion features, collaborated with contributors, and produced weekly fashion content.

Education

BA (2:1) in English Language at Swansea University
January 1, 2013 - January 1, 2017
Semester Abroad in English Language at Brock University
September 1, 2015 - December 1, 2015
A Levels at The Ridings Federation Sixth Form
January 1, 2011 - January 1, 2013
GCSEs at The Ridings Federation Winterbourne International Academy
January 1, 2006 - January 1, 2011

Qualifications

Mental Health First Aider
January 11, 2030 - May 16, 2026

Industry Experience

Education, Media & Entertainment, Retail, Professional Services, Software & Internet