Cynthia Addae
Hi, I'm Cynthia Addae, a Digital Marketing Specialist passionate about turning ideas into engaging content and campaigns.
About
Hi, I’m Cynthia Addae, a Digital Marketing Specialist passionate about turning ideas into engaging content and campaigns. I specialize in social media management, content creation and scheduling, digital advertising (paid ads), SEO, SMS marketing, and email marketing, all aimed at growing brand awareness and audience engagement.
I’m detail-oriented, adaptable, and eager to learn. I thrive in data-driven digital marketing strategies and enjoy collaborating with teams to deliver measurable results that support business goals.
- 4 years' experience
- Joined February 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Education
- Other
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Work experience· 5 roles
Developing, implementing, and managing online marketing campaigns that promote a brand’s products or services. Optimizing website content, performing keyword research, and managing technical SEO to improve organic search ranking. Launching and managing paid ad campaigns on platforms like Google Ads and Meta (Facebook/Instagram) to drive immediate traffic and conversions. Creating content calendars, scheduling posts, and engaging with followers to build a strong online community.
Executed core administrative tasks to ensure the uninterrupted delivery of military training schedules.
Cultivated and managed high-value client relationships through strategic account development and personalized outreach. Streamlined end-to-end claim processing workflows, reducing average settlement time by 30% while maintaining a 98% accuracy rate. Boosted client retention by 20% through tailored loyalty programs and enhanced post-sale support.
Education
Certifications and awards
learnt how to use different digital marketing tools to grow social media accounts, analyze profiles and that of competitors as well as schedule contents for distribution across multiple platforms.
I learnt the basics and advanced techniques of setting up ad accounts on social media platforms as well as advertising on them.
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