Available to hire
Hi, I’m Cynthia Addae, a Digital Marketing Specialist passionate about turning ideas into engaging content and campaigns. I specialize in social media management, content creation and scheduling, digital advertising (paid ads), SEO, SMS marketing, and email marketing, all aimed at growing brand awareness and audience engagement.
I’m detail-oriented, adaptable, and eager to learn. I thrive in data-driven digital marketing strategies and enjoy collaborating with teams to deliver measurable results that support business goals.
Skills
Experience Level
Language
English
Fluent
Work Experience
Administrative Officer at Ministry of Defense Civilian Establishment
February 1, 2024 - January 1, 2026Executed core administrative tasks to ensure the uninterrupted delivery of military training schedules.
Relationship Officer at Imperial General Assurance
August 1, 2022 - February 1, 2024Cultivated and managed high-value client relationships through strategic account development and personalized outreach. Streamlined end-to-end claim processing workflows, reducing average settlement time by 30% and maintaining a 98% accuracy rate. Boosted client retention by 20% through tailored loyalty programs and enhanced post-sale support.
Admissions Officer at Intake Education
March 1, 2022 - August 1, 2022Orchestrated the end-to-end application lifecycle for students seeking admission to international universities, ensuring 100% compliance with diverse institutional requirements. Managed multi-platform university agent portals, tracked application statuses, maintained a comprehensive student database with real-time accuracy, and generated daily analytical reports for senior management.
Relationship Officer at Imperial General Assurance, Cantonments
August 1, 2022 - February 1, 2024Cultivated and managed high-value client relationships through strategic account development and personalized outreach. Streamlined end-to-end claim processing workflows, reducing average settlement time by 30% while maintaining a 98% accuracy rate. Boosted client retention by 20% through tailored loyalty programs and enhanced post-sale support.
Digital Marketing Specialist at SMM Digital Global
January 5, 2026 - PresentDeveloping, implementing, and managing online marketing campaigns that promote a brand’s products or services. Optimizing website content, performing keyword research, and managing technical SEO to improve organic search ranking. Launching and managing paid ad campaigns on platforms like Google Ads and Meta (Facebook/Instagram) to drive immediate traffic and conversions. Creating content calendars, scheduling posts, and engaging with followers to build a strong online community.
Education
Certificate in Digital Marketing at Digital Marketing Skill Institute
December 3, 2025 - January 26, 2026B.S.C In Earth Science at University of Ghana
October 10, 2013 - May 21, 2017Qualifications
Digital Marketing Skills / Digital Marketing Professional Certified
December 3, 2025 - January 26, 2026Digital Marketing Fundamentals
December 3, 2025 - January 26, 2026Social Media Management and AI
December 3, 2025 - January 26, 2026learnt how to use different digital marketing tools to grow social media accounts, analyze profiles and that of competitors as well as schedule contents for distribution across multiple platforms.
Social Media Advertising
December 3, 2025 - January 26, 2026I learnt the basics and advanced techniques of setting up ad accounts on social media platforms as well as advertising on them.
Industry Experience
Media & Entertainment, Professional Services, Education, Other
Skills
Experience Level
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