My passion is transforming ideas into visually captivating designs that are both dynamic and purposeful, seamlessly blending intricate details with a warm, inviting aesthetic. I understand the business impact of design and strive to create visuals that engage users while supporting business goals. I'm always excited to collaborate and bring innovative design solutions to life.

Cynthia Xinyi CHEN

My passion is transforming ideas into visually captivating designs that are both dynamic and purposeful, seamlessly blending intricate details with a warm, inviting aesthetic. I understand the business impact of design and strive to create visuals that engage users while supporting business goals. I'm always excited to collaborate and bring innovative design solutions to life.

Available to hire

My passion is transforming ideas into visually captivating designs that are both dynamic and purposeful, seamlessly blending intricate details with a warm, inviting aesthetic. I understand the business impact of design and strive to create visuals that engage users while supporting business goals. I’m always excited to collaborate and bring innovative design solutions to life.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Chinese
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Brand Expression Design Intern at Procter & Gamble (Family Care)
June 1, 2024 - August 31, 2024
Collaborated with Brand Managers to develop 50+ patterns for Puffs, conducting testings to refine and present a curated selection to the leadership team. Partnered with Growthwork and design agency to execute iterative rounds of designs, enhancing the POC and establishing a strategic approach to packaging. Led the creation of front panel designs and conducted a comprehensive audit for Bounty Essentials, providing actionable insights into design principles to inform future strategies.
Brand Expression Design Intern at Procter & Gamble (Grooming)
May 1, 2023 - August 31, 2023
Conceptualized and executed limited-edition packaging to elevate brand identity and drive consumer engagement. Collaborated with industrial designers to innovate and develop sustainable products, expanding the business into eco-conscious markets. Leveraged AR tools to design line extensions for kids' products, including packaging, mascots, and interactive AR experiences, enhancing user engagement.
Graphic Designer at USC Annenberg Admissions Office
September 1, 2022 - December 31, 2024
Created logos and social media designs for the USC Annenberg Admissions podcast. Designed visual identities including digital and physical works to promote the school.
Product Design Intern at STS Consulting
November 1, 2022 - January 31, 2023
Collaborated with software engineers to design and refine the company’s website design.
Marketing & Communication Design Intern at AMZ 24/7
March 1, 2021 - May 31, 2021
Researched and understood the marketing strategy of Amazon's business. Collaborated with a US designer and international manufacturers to select the designs.
Brand Expression Design Intern at Procter & Gamble (Family Care)
June 1, 2024 - August 31, 2024
Collaborated with Brand Managers to develop 50+ patterns for Puffs, conducting testings to refine and present a curated selection to the leadership team. Partnered with Growthwork and design agency to execute iterative rounds of designs, enhancing the POC and establishing a strategic approach to packaging. Led the creation of front panel designs and conducted a comprehensive audit for Bounty Essentials, providing actionable insights into design principles to inform future strategies.
Brand Expression Design Intern at Procter & Gamble (Grooming)
May 1, 2023 - August 31, 2023
Conceptualized and executed limited-edition packaging to elevate brand identity and drive consumer engagement. Collaborated with industrial designers to innovate and develop sustainable products, expanding the business into eco-conscious markets. Leveraged AR tools to design line extensions for kids' products, including packaging, mascots, and interactive AR experiences, enhancing user engagement.
Graphic Designer at USC Annenberg Admissions Office
September 1, 2022 - December 31, 2024
Created logos and social media designs for the USC Annenberg Admissions podcast. Designed visual identities including digital and physical works to promote the school.
Product Design Intern at STS Consulting
November 1, 2022 - January 31, 2023
Collaborated with software engineers to design and refine the company’s website design.
Marketing & Communication Design Intern at AMZ 24/7
March 1, 2021 - May 31, 2021
Researched and understood the marketing strategy of Amazon’s business. Collaborated with a US designer and international manufacturers to select the designs.

Education

BFA Design at University of Southern California
January 1, 2020 - December 31, 2024
BFA Design at University of Southern California
January 1, 2020 - December 31, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Education, Professional Services, Retail, Software & Internet