Digital Marketing Strategist - First Features Project

As the Digital Marketing Strategist for the First Features Project, I led a multifaceted campaign aimed at elevating the visibility and success of emerging Nigerian filmmakers on Amazon Prime. This project, a collaboration between Native’s Filmworks and MichelAngelo Productions, was designed to nurture and showcase new talent in Nollywood.

My responsibilities included:

• Content Creation: Developed and managed a dynamic content strategy across Instagram, Facebook, and Twitter, featuring behind-the-scenes footage, cast and crew interviews, and key film highlights to engage and build a community around the project.

• SEO & Email Marketing: Implemented targeted email campaigns and optimized content for search engines, resulting in a 17% increase in organic search traffic and a 43% email open rate, significantly higher than industry averages.

• Paid Advertising: Launched and managed ad campaigns on Google, Facebook, and Instagram, driving over 1 million impressions and achieving an 18% increase in conversion rates while reducing cost per click by 30%.

• Influencer Partnerships: Collaborated with influencers and bloggers to expand reach and create authentic, engaging experiences that resonated with the target audience.

These strategies culminated in a 30% increase in overall viewership, with all films released under the project reaching the #1 spot on Prime Video’s Top Movies Chart. The success of this campaign not only boosted the profile of the filmmakers involved but also reinforced the impact and legacy of the First Features Project.

Explore the First Features Project https://www.twine.net/signin

At Ease: Behind the Scenes

Role: Supervising Videographer & Post-Production

As part of the First Features Project, I took on a supervisory role for the behind-the-scenes (BTS) video of At Ease, a film directed by Seun Richards. My responsibilities included overseeing the videography process, ensuring that every moment on set was captured with clarity and precision. I worked closely with the videographer to maintain a consistent visual style that aligned with the film’s overall aesthetic.

In the post-production phase, I supervised the editing process, providing feedback and guidance to shape the final BTS video. My focus was on creating a compelling narrative that not only showcased the making of the film but also highlighted the creativity and dedication of the cast and crew. The result was a polished BTS video that offers a glimpse into the hard work and passion behind At Ease.

Watch the Behind the Scenes Video on YouTube

First Features Project Anniversary Video

Overview
As part of the First Features Project, this anniversary video celebrates the remarkable journey and accomplishments of new film directors in Nigeria, highlighting their growth and achievements within the Nollywood industry. The video showcases exclusive behind-the-scenes footage, cast and crew interviews, and key moments from the project.

Role and Contribution

• Creative Direction: Assisted in the overall creative vision, ensuring the video captured the essence of the First Features Project.
• Video Editing: Co-edited the final video, ensuring a seamless flow and engaging content.
• Interview Coordination: Anchored and coordinated interviews with the directors, cast, and crew, providing valuable insights into the filmmaking process.
• Production Oversight: Managed the behind-the-scenes content and ensured timely delivery of all assets.

Watch the Video
You can view the anniversary video on YouTube