I am a strategic and creative Digital Marketing Specialist with over 3 years of remote experience driving brand visibility, engagement, and lead generation. I excel at managing online communities, optimizing websites for search performance, and delivering data-driven campaigns across multiple platforms. I’m proficient with tools like Google Analytics, AdWords, and various SEO software to track performance, improve conversion rates, and strengthen brand reputation. I’m known for fostering positive online interactions, responding promptly to customer feedback, and building loyal digital communities that reflect a brand’s values. I thrive in collaborative environments, work well with cross-functional teams, and am passionate about turning insights into actionable marketing strategies that resonate with audiences and deliver measurable results.

Linus Daniel Okewu

I am a strategic and creative Digital Marketing Specialist with over 3 years of remote experience driving brand visibility, engagement, and lead generation. I excel at managing online communities, optimizing websites for search performance, and delivering data-driven campaigns across multiple platforms. I’m proficient with tools like Google Analytics, AdWords, and various SEO software to track performance, improve conversion rates, and strengthen brand reputation. I’m known for fostering positive online interactions, responding promptly to customer feedback, and building loyal digital communities that reflect a brand’s values. I thrive in collaborative environments, work well with cross-functional teams, and am passionate about turning insights into actionable marketing strategies that resonate with audiences and deliver measurable results.

Available to hire

I am a strategic and creative Digital Marketing Specialist with over 3 years of remote experience driving brand visibility, engagement, and lead generation. I excel at managing online communities, optimizing websites for search performance, and delivering data-driven campaigns across multiple platforms. I’m proficient with tools like Google Analytics, AdWords, and various SEO software to track performance, improve conversion rates, and strengthen brand reputation. I’m known for fostering positive online interactions, responding promptly to customer feedback, and building loyal digital communities that reflect a brand’s values.

I thrive in collaborative environments, work well with cross-functional teams, and am passionate about turning insights into actionable marketing strategies that resonate with audiences and deliver measurable results.

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Language

English
Fluent

Work Experience

Digital Marketer at Cfx Fashion Castle
November 1, 2024 - November 1, 2024
Planned and executed multi-channel digital strategies that increased website traffic by 35% and boosted qualified leads by 25% within a year. Managed social media accounts (Facebook, Instagram, LinkedIn, Twitter), developing engaging content that raised community engagement by 50% and follower growth by 20%. Monitored and responded to customer comments and inquiries online, strengthening brand reputation and ensuring a positive online experience. Led SEO optimization projects that improved search visibility by 40%, ensuring content and pages aligned with key brand messages and compliance standards. Conducted A/B tests and analyzed web performance data using Google Analytics, identifying optimization opportunities that improved conversion rates. Collaborated with customer service and creative teams to resolve online concerns quickly and maintain a consistent, customer-friendly digital presence. Managed PPC campaigns on Google Ads and Meta, achieving a 3:1 ROI while reducing average CPC
Marketing Assistant at Magic Incorporated
December 1, 2021 - December 1, 2021
Supported campaign planning and execution for multiple clients, increasing online visibility and engagement. Assisted in SEO efforts, including keyword research, content optimization, and backlinking leading to a 25% increase in organic search traffic. Helped manage social media content calendars, ensuring consistent brand messaging and timely responses to community feedback. Assisted in email marketing setup, audience segmentation, and campaign reporting. Prepared monthly analytics reports summarizing performance metrics and key improvements for client campaigns.
Digital Marketer at Cfx Fashion Castle
April 1, 2022 - November 1, 2024
Planned and executed multi-channel digital strategies that increased website traffic by 35% and boosted qualified leads by 25% within a year. Managed social media accounts across Facebook, Instagram, LinkedIn, and Twitter, increasing community engagement by 50% and follower growth by 20%. Monitored and responded to customer comments, strengthening brand reputation and ensuring a positive online experience. Led SEO optimization projects that improved search visibility by 40%, aligned content with brand messages and compliance standards. Conducted A/B tests and analyzed web performance with Google Analytics to identify optimization opportunities and improve conversion rates. Collaborated with customer service and creative teams to resolve online concerns quickly and maintain a consistent, customer-friendly digital presence. Managed PPC campaigns on Google Ads and Meta ads, achieving a 3:1 ROI while reducing average CPC by 15%. Designed and executed email marketing campaigns increasing op
Marketing Assistant at Magic Incorporated
August 1, 2020 - December 1, 2021
Supported campaign planning and execution for multiple clients, increasing online visibility and engagement. Assisted in SEO efforts including keyword research, content optimization, and backlinking leading to a 25% increase in organic search traffic. Helped manage social media content calendars, ensuring consistent brand messaging and timely responses to community feedback. Assisted in email marketing setup, audience segmentation, and campaign reporting. Prepared monthly analytics reports summarizing performance metrics and key improvements for client campaigns.

Education

Bachelor of Arts in Philosophy at Benue State University
February 7, 2011 - November 14, 2014
Bachelor of Arts in Philosophy at Benue State University
January 11, 2030 - January 1, 2015

Qualifications

BSc / BA
February 7, 2011 - November 14, 2014
Dilpma
August 12, 2008 - August 31, 2010
Diploma in Business Management
BSc / BA
February 7, 2011 - November 14, 2014
Bachelor Degree in Philosophy

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail
    paper Administrative Assistant | Operation Support

    Project 1: Administrative & Operations Support

    Project Title: Administrative and Maintenance Operations Support
    Year: 2018 –2025
    Client / Organization: Contec Global Energy.

    Your Role: Administrative Assistant / Operations Support
    Type Full Time Onsite

    Project Objective:
    To support efficient day to day administrative and maintenance operations by improving coordination, documentation, and internal processes and support for senior management executives.

    Key Activities:
    • Coordinated maintenance schedules and tracked equipment servicing
    • Managed administrative records and operational documentation
    • Supported procurement processes and vendor communication
    • Assisted supervisors with reporting and internal coordination

    Tools / Skills Used:

    Microsoft Office, documentation systems, scheduling tools, internal reporting

    Outcome / Impact:

    Improved organization of maintenance records, better coordination between teams, and more consistent tracking of operational activities. Reduced delays caused by missing information and improved overall workflow clarity.

    paper Video Sales for Werkberry

    Project 4: Werkberry Video Sales Letter
    Year: 2025
    Type: Remote

    Client / Organization: Werkberry
    Your Role: Video Sales Letter Copywriter

    Project Objective:

    To present the Werkberry service offering in a compelling, conversion focused video script.
    Key Activities:
    • Developed persuasive VSL script structure
    • Highlighted pain points, solution, and value proposition
    • Aligned tone with business and professional audience

    Tools / Skills Used:

    Sales copywriting, persuasion frameworks, audience analysis
    Outcome / Impact:
    Delivered a complete VSL script ready for production and use in marketing or sales campaigns.

    paper Marketing Copywriter

    Project 3: Opt In / VSL Page – School Inbound Marketing
    Year: 2024
    Type: Remote

    Client / Organization: Education Marketing Project
    Your Role: Marketing Copywriter

    Project Objective:

    To attract and convert schools through an opt in page supported by a video sales letter structure.

    Key Activities:

    • Developed problem solution messaging for school administrators
    • Structured opt in flow to encourage sign ups
    • Wrote persuasive copy aligned with inbound marketing goals

    Tools / Skills Used:

    Copywriting, lead generation strategy, VSL structuring
    Outcome / Impact:
    Created a structured opt in page suitable for inbound campaigns and email capture, supporting marketing outreach efforts.

    paper Creating Landing Page for Calco Cutaways

    Project 2: Calco Cutaways Landing Page
    Year: 2023
    Type: Remote

    Client / Organization: Calco Cutaways

    Your Role: Marketing Content & Landing Page Writer

    Project Objective:
    To create a clear, persuasive landing page that communicates the company’s service offering and encourages inquiries.

    Key Activities:

    • Researched target audience and service positioning
    • Structured landing page content around customer pain points
    • Wrote clear calls to action and benefit focused messaging

    Tools / Skills Used:

    Copywriting, landing page structure, customer research

    Outcome / Impact:

    Delivered a professional landing page suitable for lead generation and client engagement, improving clarity of the service offering.