I am a creative and results-driven Social Communicator with a Master’s Degree in Political and Business Communication and hands-on experience in digital marketing, content creation, and brand management. Based in Malta, I develop and execute communication strategies across public, political, and corporate projects, translating complex ideas into engaging audiovisual content and cohesive brand stories. I bring strong organizational and customer service skills, adaptability from working in diverse settings—from marketing and social media to retail and hospitality—and a collaborative, outcome‑oriented mindset. I’m passionate about teamwork, detail‑driven execution, and delivering meaningful results that strengthen brand identity and customer satisfaction.

Daniela Guerrero

I am a creative and results-driven Social Communicator with a Master’s Degree in Political and Business Communication and hands-on experience in digital marketing, content creation, and brand management. Based in Malta, I develop and execute communication strategies across public, political, and corporate projects, translating complex ideas into engaging audiovisual content and cohesive brand stories. I bring strong organizational and customer service skills, adaptability from working in diverse settings—from marketing and social media to retail and hospitality—and a collaborative, outcome‑oriented mindset. I’m passionate about teamwork, detail‑driven execution, and delivering meaningful results that strengthen brand identity and customer satisfaction.

Available to hire

I am a creative and results-driven Social Communicator with a Master’s Degree in Political and Business Communication and hands-on experience in digital marketing, content creation, and brand management. Based in Malta, I develop and execute communication strategies across public, political, and corporate projects, translating complex ideas into engaging audiovisual content and cohesive brand stories.

I bring strong organizational and customer service skills, adaptability from working in diverse settings—from marketing and social media to retail and hospitality—and a collaborative, outcome‑oriented mindset. I’m passionate about teamwork, detail‑driven execution, and delivering meaningful results that strengthen brand identity and customer satisfaction.

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Language

English
Intermediate
Spanish; Castilian
Fluent

Work Experience

Communications Consultant at CORINA
December 31, 2025 - August 24, 2025
Development of digital content, audiovisual and photographic production, social media management, and Meta advertising campaigns for healthcare and real estate brands.
Communications Manager at POPAYÁN PERSONALITY
January 1, 2025 - Present
Development of digital strategy, management of social media, production of press releases, and audiovisual and photographic production.
Communications Specialist at CAUCA GOVERNMENT
January 1, 2024 - Present
Creation of digital content for tourism strategies, along with audiovisual and photographic production.
Head of Press at POPAYÁN MAYOR'S OFFICE
December 31, 2023 - August 24, 2025
Development of a strategy to enhance community engagement opportunities, creation of content for digital platforms, design of print advertisements, and coordination with printing vendors.
Head of Press at POPAYÁN CITY COUNCIL
January 1, 2017 - Present
Development of the corporate identity manual and strategies for internal and external communications. Creation of advertising materials, photography, video content, and press releases.
Communications Specialist at MIRA CAUCA POLITICAL PARTY
December 31, 2022 - August 24, 2025
Development of strategies for political and digital campaigns; community management; design and production of audiovisual and advertising content.
Thesis Student at CAUCA DEPARTMENT TOURISM TELEVISION PROGRAM
January 1, 2017 - Present
Design of a tourism television program for the Cauca department titled 'Journey: Traveling Through Our Own'.
Head of Communications at Popayán Mayor's Office
January 1, 2023 - September 7, 2025
Development of the corporate identity manual and strategies for internal and external communications. Creation of advertising materials, photography, video content, and press releases.
Communications Specialist at Popayán City Council
January 1, 2017 - September 7, 2025
Role focused on communications strategy, branding, and production of materials including photography, video content, and press releases.
Content Creator / Digital Campaign Specialist at Cauca Government
January 1, 2024 - September 7, 2025
Development of digital strategy, management of content, and coordination for digital campaigns and print materials.
Content & Digital Campaign Specialist at Corina
January 1, 2025 - September 7, 2025
Development of digital strategy, management of social media, production of press releases, and audiovisual and photographic production.
Content Producer (Tourism Campaign) at Popayán Personality
January 1, 2025 - September 7, 2025
Creation of digital content for tourism strategies, along with audiovisual and photographic production.
Communications/Brand & Content Strategist at Mira Cauca Political Party
January 1, 2022 - September 7, 2025
Development of branding and communications content; strategies for political and digital campaigns; community management; design and production of audiovisual and advertising content.
Thesis Student / Tourism Content Designer at University Thesis Project
January 1, 2017 - September 7, 2025
Design of a tourism television program for the Cauca department titled 'Journey: Traveling Through Our Own' and related content.
Communications Strategist at International Miraism Association
January 1, 2022 - September 7, 2025
Development of strategies for political and digital campaigns; community management; design and production of audiovisual and advertising content.
Digital Strategy & Social Media Manager at Corina
January 1, 2025 - September 7, 2025
Development of digital strategy, management of social media, production of press releases, and audiovisual and photographic production.
Digital Content Creator - Tourism Marketing at Popayán Personality
January 1, 2025 - September 7, 2025
Creation of digital content for tourism strategies, along with audiovisual and photographic production.
Communications Strategist at Caúca Government
December 31, 2024 - September 7, 2025
Development of a strategy to enhance community engagement opportunities, content for digital platforms, print advertisement design, and coordination with printing vendors.
Head of Communications & Corporate Identity at Popayán Mayor's Office
December 31, 2023 - September 7, 2025
Development of the corporate identity manual and strategies for internal and external communications; creation of advertising materials, photography, video content, and press releases.
Communications & Social Media Consultant at Popayán City Council
January 1, 2017 - Present
Communications & Social Media Consultant at Comfacauca University Corporation
December 31, 2021 - September 7, 2025
Communications Strategist at Mira Cauca Political Party
December 31, 2022 - September 7, 2025
Development of strategies for political and digital campaigns; community management; design and production of audiovisual and advertising content.
Communications Specialist at CORINA
January 1, 2025 - September 7, 2025
Development of digital strategy, management of social media, production of press releases, and audiovisual and photographic production.
Content Creator at POPAYÁN PERSONALITY
January 1, 2025 - September 7, 2025
Creation of digital content for tourism strategies, along with audiovisual and photographic production.
Communications Specialist at CAUCA GOVERNMENT
January 1, 2024 - September 7, 2025
Development of a strategy to enhance community engagement opportunities, creation of content for digital platforms, design of print advertisements, and coordination with printing vendors.
Head of Communications at POPAYÁN MAYOR'S OFFICE
January 1, 2023 - September 7, 2025
Development of the corporate identity manual and strategies for internal and external communications. Creation of advertising materials, photography, video content, and press releases.
Communications Consultant at POPAYÁN CITY COUNCIL
January 1, 2020 - September 7, 2025
Development of the internal and external communications strategy. Production of digital advertising and audiovisual post-production.
Thesis Student at MIRA CAUCA POLITICAL PARTY
January 1, 2022 - September 7, 2025
Design of a tourism television program for the Cauca department titled “Journey: Traveling Through Our Own”.
Communications / Public Relations at COMFACAUCA UNIVERSITY CORPORATION
January 1, 2020 - September 7, 2025
Communications Specialist at Popayán Mayor's Office
December 31, 2023 - September 7, 2025
Development of the corporate identity manual and strategies for internal and external communications. Creation of advertising materials, photography, video content, and press releases.
Communications Officer at Popayán City Council
December 31, 2017 - September 7, 2025
Development of the internal and external communications strategy. Production of digital advertising and audiovisual post-production.
Communications Specialist at COMFACAUCA University Corporation
December 31, 2021 - September 7, 2025
Development of the internal and external communications strategy. Production of digital advertising and audiovisual post-production.
Political Campaign Strategist / Community Manager at INTERNATIONAL MIRAÍSMO ASSOCIATION / MIRA CAUCA POLITICAL PARTY
December 31, 2022 - September 7, 2025
Development of strategies for political and digital campaigns; community management; design and production of audiovisual and advertising content.
Content Creator / Digital Content Producer at CORINA
December 31, 2025 - September 7, 2025
Development of digital strategy, management of social media, production of press releases, and audiovisual and photographic production.
Content Producer at POPAYÁN PERSONALITY
December 31, 2025 - September 7, 2025
Creation of digital content for tourism strategies, along with audiovisual and photographic production.
Digital Content Strategist at CAUCA GOVERNMENT
December 31, 2024 - September 7, 2025
Development of a strategy to enhance community engagement opportunities, creation of content for digital platforms, design of print advertisements, and coordination with printing vendors.
Digital Content Developer at Corina – Popayán, Colombia
January 1, 2024 - January 1, 2025
Created and managed digital content for healthcare and real estate brands, ensuring consistent tone and visual identity. Designed and executed Meta advertising campaigns to increase audience engagement and conversion. Produced high-quality audiovisual and photographic materials for online and print media. Monitored performance metrics and adapted content strategies based on analytics results.
Communications Specialist at Popayán Personality
January 1, 2025 - January 1, 2025
Developed and implemented digital communication strategies to strengthen public image and online presence. Managed official social media accounts, creating posts and monitoring community engagement. Produced press releases, audiovisual content, and photographic coverage for institutional events. Coordinated with media outlets and stakeholders to ensure consistent message delivery and visibility.
Digital Content Creator at Caúca Government
January 1, 2024 - January 1, 2024
Developed and implemented digital content strategies to promote tourism initiatives in the region. Produced high-quality audiovisual materials, including videos and promotional clips, to showcase tourist attractions. Captured and edited professional photographs for use in marketing campaigns, websites, and social media. Collaborated with tourism and marketing teams to design campaigns that enhanced visitor engagement and regional visibility.
Marketing and Advertising Consultant at Mensajeros A.D.
January 1, 2024 - January 1, 2024
Social media management across platforms; Newsletter creation and management; Brochure design and layout; Development of printed and digital advertising materials.
Press Coordinator at Popayán City Council
January 1, 2017 - January 1, 2017
Development of corporate identity manuals and internal/external communication strategies; Creation of advertising materials, photography, video content, and press releases; Social media management across multiple platforms; Coordination of the YouTube news program for the council.
Digital Content Developer at CORINA
January 1, 2024 - January 1, 2025
Created and managed digital content for healthcare and real estate brands, ensuring consistent tone and visual identity. Designed and executed Meta advertising campaigns to increase audience engagement and conversion. Produced high-quality audiovisual and photographic materials for online and print media. Monitored performance metrics and adapted content strategies based on analytics results.
Communications Specialist at POPAYÁN PERSONALITY
January 1, 2025 - January 1, 2025
Developed and implemented digital communication strategies to strengthen public image and online presence. Managed official social media accounts, creating posts and monitoring community engagement. Produced press releases, audiovisual content, and photographic coverage for institutional events. Coordinated with media outlets and stakeholders to ensure consistent message delivery and visibility.
Digital Content Creator at CAUCA GOVERNMENT
January 1, 2024 - January 1, 2024
Developed and implemented digital content strategies to promote tourism initiatives in the region. Produced high-quality audiovisual materials, including videos and promotional clips, to showcase tourist attractions. Captured and edited professional photographs for use in marketing campaigns, websites, and social media. Collaborated with tourism and marketing teams to design campaigns that enhanced visitor engagement and regional visibility.
Press Coordinator at POPAYAN CITY COUNCIL
January 1, 2017 - January 1, 2017
Development of corporate identity manuals and internal/external communication strategies. Creation of advertising materials, photography, video content, and press releases. Social media management across multiple platforms. Coordination of the Popayán City Council’s YouTube news program.

Education

Degree at CAMILO JOSÉ CELA UNIVERSITY MADRID, SPAIN
October 1, 2021 - December 22, 2021
Degree at COMFACAUCA UNIVERSITY CORPORATION POPAYÁN, CAUCA
August 1, 2012 - March 1, 2017
General English Course at University of Malta
January 1, 2025 - December 13, 2025
Master’s Degree in Political and Business Communication at Camilo José Cela University
January 1, 2021 - December 13, 2025
Bachelor’s Degree in Social Communication and Journalism at Comfacauca University Corporation
January 1, 2017 - December 13, 2025
GENERAL ENGLISH COURSE at University of Malta
January 1, 2025 - December 13, 2025
MASTER’S DEGREE IN POLITICAL AND BUSINESS COMMUNICATION at Camilo José Cela University
January 1, 2021 - December 13, 2025
BACHELOR’S DEGREE IN SOCIAL COMMUNICATION AND JOURNALISM at Comfacauca University Corporation
January 1, 2017 - December 13, 2025

Qualifications

Master's Degree in Political and Business Communication
January 11, 2030 - August 24, 2025
Master's Degree in Political and Business Communications
January 1, 2021 - September 7, 2025
Master's Degree in Political and Business Communication
January 11, 2030 - September 7, 2025
Master's Degree in Political and Business Communications
January 11, 2030 - September 7, 2025
Master’s Degree in Political and Business Communication
January 11, 2030 - January 1, 2021

Industry Experience

Healthcare, Real Estate & Construction, Government, Travel & Hospitality, Media & Entertainment, Professional Services, Education, Non-Profit Organization, Other