Hi, I’m Daniela Guerrero, a social communicator with a Master’s in Political and Business Communication. I have over five years of experience leading communications in both public and private sector organizations, developing and executing strategic plans to position brands, boost project visibility, and safeguard institutional reputation. Beyond strategy, I specialize in visual storytelling, graphic design, and multimedia content editing. I love collaborating across teams to craft cohesive campaigns tailored to diverse audiences and platforms.

Daniela Guerrero

Hi, I’m Daniela Guerrero, a social communicator with a Master’s in Political and Business Communication. I have over five years of experience leading communications in both public and private sector organizations, developing and executing strategic plans to position brands, boost project visibility, and safeguard institutional reputation. Beyond strategy, I specialize in visual storytelling, graphic design, and multimedia content editing. I love collaborating across teams to craft cohesive campaigns tailored to diverse audiences and platforms.

Available to hire

Hi, I’m Daniela Guerrero, a social communicator with a Master’s in Political and Business Communication. I have over five years of experience leading communications in both public and private sector organizations, developing and executing strategic plans to position brands, boost project visibility, and safeguard institutional reputation.

Beyond strategy, I specialize in visual storytelling, graphic design, and multimedia content editing. I love collaborating across teams to craft cohesive campaigns tailored to diverse audiences and platforms.

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Language

English
Intermediate
Spanish; Castilian
Fluent

Work Experience

Communications Consultant at CORINA
December 31, 2025 - August 24, 2025
Development of digital content, audiovisual and photographic production, social media management, and Meta advertising campaigns for healthcare and real estate brands.
Communications Manager at POPAYÁN PERSONALITY
January 1, 2025 - Present
Development of digital strategy, management of social media, production of press releases, and audiovisual and photographic production.
Communications Specialist at CAUCA GOVERNMENT
January 1, 2024 - Present
Creation of digital content for tourism strategies, along with audiovisual and photographic production.
Head of Press at POPAYÁN MAYOR'S OFFICE
December 31, 2023 - August 24, 2025
Development of a strategy to enhance community engagement opportunities, creation of content for digital platforms, design of print advertisements, and coordination with printing vendors.
Head of Press at POPAYÁN CITY COUNCIL
January 1, 2017 - Present
Development of the corporate identity manual and strategies for internal and external communications. Creation of advertising materials, photography, video content, and press releases.
Communications Specialist at MIRA CAUCA POLITICAL PARTY
December 31, 2022 - August 24, 2025
Development of strategies for political and digital campaigns; community management; design and production of audiovisual and advertising content.
Thesis Student at CAUCA DEPARTMENT TOURISM TELEVISION PROGRAM
January 1, 2017 - Present
Design of a tourism television program for the Cauca department titled 'Journey: Traveling Through Our Own'.
Head of Communications at Popayán Mayor's Office
January 1, 2023 - September 7, 2025
Development of the corporate identity manual and strategies for internal and external communications. Creation of advertising materials, photography, video content, and press releases.
Communications Specialist at Popayán City Council
January 1, 2017 - September 7, 2025
Role focused on communications strategy, branding, and production of materials including photography, video content, and press releases.
Content Creator / Digital Campaign Specialist at Cauca Government
January 1, 2024 - September 7, 2025
Development of digital strategy, management of content, and coordination for digital campaigns and print materials.
Content & Digital Campaign Specialist at Corina
January 1, 2025 - September 7, 2025
Development of digital strategy, management of social media, production of press releases, and audiovisual and photographic production.
Content Producer (Tourism Campaign) at Popayán Personality
January 1, 2025 - September 7, 2025
Creation of digital content for tourism strategies, along with audiovisual and photographic production.
Communications/Brand & Content Strategist at Mira Cauca Political Party
January 1, 2022 - September 7, 2025
Development of branding and communications content; strategies for political and digital campaigns; community management; design and production of audiovisual and advertising content.
Thesis Student / Tourism Content Designer at University Thesis Project
January 1, 2017 - September 7, 2025
Design of a tourism television program for the Cauca department titled 'Journey: Traveling Through Our Own' and related content.
Communications Strategist at International Miraism Association
January 1, 2022 - September 7, 2025
Development of strategies for political and digital campaigns; community management; design and production of audiovisual and advertising content.
Digital Strategy & Social Media Manager at Corina
January 1, 2025 - September 7, 2025
Development of digital strategy, management of social media, production of press releases, and audiovisual and photographic production.
Digital Content Creator - Tourism Marketing at Popayán Personality
January 1, 2025 - September 7, 2025
Creation of digital content for tourism strategies, along with audiovisual and photographic production.
Communications Strategist at Caúca Government
December 31, 2024 - September 7, 2025
Development of a strategy to enhance community engagement opportunities, content for digital platforms, print advertisement design, and coordination with printing vendors.
Head of Communications & Corporate Identity at Popayán Mayor's Office
December 31, 2023 - September 7, 2025
Development of the corporate identity manual and strategies for internal and external communications; creation of advertising materials, photography, video content, and press releases.
Communications & Social Media Consultant at Popayán City Council
January 1, 2017 - Present
Communications & Social Media Consultant at Comfacauca University Corporation
December 31, 2021 - September 7, 2025
Communications Strategist at Mira Cauca Political Party
December 31, 2022 - September 7, 2025
Development of strategies for political and digital campaigns; community management; design and production of audiovisual and advertising content.
Communications Specialist at CORINA
January 1, 2025 - September 7, 2025
Development of digital strategy, management of social media, production of press releases, and audiovisual and photographic production.
Content Creator at POPAYÁN PERSONALITY
January 1, 2025 - September 7, 2025
Creation of digital content for tourism strategies, along with audiovisual and photographic production.
Communications Specialist at CAUCA GOVERNMENT
January 1, 2024 - September 7, 2025
Development of a strategy to enhance community engagement opportunities, creation of content for digital platforms, design of print advertisements, and coordination with printing vendors.
Head of Communications at POPAYÁN MAYOR'S OFFICE
January 1, 2023 - September 7, 2025
Development of the corporate identity manual and strategies for internal and external communications. Creation of advertising materials, photography, video content, and press releases.
Communications Consultant at POPAYÁN CITY COUNCIL
January 1, 2020 - September 7, 2025
Development of the internal and external communications strategy. Production of digital advertising and audiovisual post-production.
Thesis Student at MIRA CAUCA POLITICAL PARTY
January 1, 2022 - September 7, 2025
Design of a tourism television program for the Cauca department titled “Journey: Traveling Through Our Own”.
Communications / Public Relations at COMFACAUCA UNIVERSITY CORPORATION
January 1, 2020 - September 7, 2025
Communications Specialist at Popayán Mayor's Office
December 31, 2023 - September 7, 2025
Development of the corporate identity manual and strategies for internal and external communications. Creation of advertising materials, photography, video content, and press releases.
Communications Officer at Popayán City Council
December 31, 2017 - September 7, 2025
Development of the internal and external communications strategy. Production of digital advertising and audiovisual post-production.
Communications Specialist at COMFACAUCA University Corporation
December 31, 2021 - September 7, 2025
Development of the internal and external communications strategy. Production of digital advertising and audiovisual post-production.
Political Campaign Strategist / Community Manager at INTERNATIONAL MIRAÍSMO ASSOCIATION / MIRA CAUCA POLITICAL PARTY
December 31, 2022 - September 7, 2025
Development of strategies for political and digital campaigns; community management; design and production of audiovisual and advertising content.
Content Creator / Digital Content Producer at CORINA
December 31, 2025 - September 7, 2025
Development of digital strategy, management of social media, production of press releases, and audiovisual and photographic production.
Content Producer at POPAYÁN PERSONALITY
December 31, 2025 - September 7, 2025
Creation of digital content for tourism strategies, along with audiovisual and photographic production.
Digital Content Strategist at CAUCA GOVERNMENT
December 31, 2024 - September 7, 2025
Development of a strategy to enhance community engagement opportunities, creation of content for digital platforms, design of print advertisements, and coordination with printing vendors.

Education

Degree at CAMILO JOSÉ CELA UNIVERSITY MADRID, SPAIN
October 1, 2021 - December 22, 2021
Degree at COMFACAUCA UNIVERSITY CORPORATION POPAYÁN, CAUCA
August 1, 2012 - March 1, 2017

Qualifications

Master's Degree in Political and Business Communication
January 11, 2030 - August 24, 2025
Master's Degree in Political and Business Communications
January 1, 2021 - September 7, 2025
Master's Degree in Political and Business Communication
January 11, 2030 - September 7, 2025
Master's Degree in Political and Business Communications
January 11, 2030 - September 7, 2025
Master’s Degree in Political and Business Communication
January 11, 2030 - January 1, 2021

Industry Experience

Healthcare, Real Estate & Construction, Government, Travel & Hospitality, Media & Entertainment, Professional Services, Education, Non-Profit Organization, Other