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Over the past several years, I have built a comprehensive marketing skillset across social media management, SEO/SEM, website management, email marketing, and analytics. As a Digital Marketing Specialist at Thermo Fisher Scientific, I led end-to-end digital projects and increased digital leads by 16% through demand generation on Google SEM, Facebook, and LinkedIn during the COVID-19 period. I excel at tailoring campaigns to resonate with each market's unique characteristics, optimizing websites for usability, and implementing tracking to measure and improve performance. I am excited to bring innovative marketing solutions to your team and contribute to growth.…Over the past several years, I have built a comprehensive marketing skillset across social media management, SEO/SEM, website management, email marketing, and analytics. As a Digital Marketing Specialist at Thermo Fisher Scientific, I led end-to-end digital projects and increased digital leads by 16% through demand generation on Google SEM, Facebook, and LinkedIn during the COVID-19 period. I excel at tailoring campaigns to resonate with each market's unique characteristics, optimizing websites for usability, and implementing tracking to measure and improve performance. I am excited to bring innovative marketing solutions to your team and contribute to growth.

Chong Huey Fen (Daphne)

Marketing Strategist, Brand Strategist, Growth Marketer, +5

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Over the past several years, I have built a comprehensive marketing skillset across social media management, SEO/SEM, website management, email marketing, and analytics. As a Digital Marketing Specialist at Thermo Fisher Scientific, I led end-to-end digital projects and increased digital leads by 16% through demand generation on Google SEM, Facebook, and LinkedIn during the COVID-19 period. I excel at tailoring campaigns to resonate with each market's unique characteristics, optimizing websites for usability, and implementing tracking to measure and improve performance. I am excited to bring innovative marketing solutions to your team and contribute to growth.…Over the past several years, I have built a comprehensive marketing skillset across social media management, SEO/SEM, website management, email marketing, and analytics. As a Digital Marketing Specialist at Thermo Fisher Scientific, I led end-to-end digital projects and increased digital leads by 16% through demand generation on Google SEM, Facebook, and LinkedIn during the COVID-19 period. I excel at tailoring campaigns to resonate with each market's unique characteristics, optimizing websites for usability, and implementing tracking to measure and improve performance. I am excited to bring innovative marketing solutions to your team and contribute to growth.

Available to hire

Over the past several years, I have built a comprehensive marketing skillset across social media management, SEO/SEM, website management, email marketing, and analytics. As a Digital Marketing Specialist at Thermo Fisher Scientific, I led end-to-end digital projects and increased digital leads by 16% through demand generation on Google SEM, Facebook, and LinkedIn during the COVID-19 period. I excel at tailoring campaigns to resonate with each market’s unique characteristics, optimizing websites for usability, and implementing tracking to measure and improve performance. I am excited to bring innovative marketing solutions to your team and contribute to growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Malay

Advanced

Work Experience

Senior Executive, Digital Marketing at Thermo Fisher Scientific Pte Ltd (Life Science Group)

August 31, 2023 - October 22, 2025

Developed, implemented and tracked marketing programs; planned and monitored marketing budgets; collaborated with Product, Customer Care, Technical Sales Support and Sales to develop strategic marketing initiatives to increase lead generation and revenue growth; analyzed performance and created ROI-focused reports and dashboards; developed marketing materials and ensured brand guideline compliance; worked with external agencies and vendors to execute campaigns and gifts; executed Channel Programs to build awareness and demand generation in SEA; developed vertical campaigns (Analytical, BioTech, BioPharma, Foods & Beverages); managed eCommerce content and strategies to improve revenue; produced offline and online reports; stayed up to date with industry trends to drive continuous improvement.

APAC Digital Marketing Specialist (SEAT) - Life Science Group at Thermo Fisher Scientific Pte Ltd

August 1, 2023 - October 22, 2025

Develop, implement, and track marketing programs; plan and monitor marketing budgets; collaborate with Product, Customer Care, Technical Sales Support and Sales to develop initiatives to increase lead generation and revenue; analyze performance and identify new opportunities; develop and create marketing materials; coordinate with external agencies; execute marketing in SEA and Taiwan; develop vertical campaigns;localize APAC websites; manage end-to-end digital projects (email, landing pages, ads, paid search); coordinate with regional teams to share SOPs and training; prepare stakeholder reports on ROI and analytics.

APAC Digital Marketing Specialist (Excluding China) at Chemical Analysis Division, Thermo Fisher Scientific Pte Ltd

December 31, 2020 - October 22, 2025

Developed and monitored APAC digital marketing programs; localized APAC websites through translation and content optimization (SEO); established an Adobe Analytics workspace to monitor web performance; coordinated end-to-end digital projects (email automation, landing pages, online ads, paid search); collaborated with regional teams to brainstorm growth strategies and share best practices; prepared regular ROI and analytics reports; supported webinars and virtual events to mitigate COVID-19 impact; introduced LinkedIn advertising and InMail targeting professional segments.

APAC Digital Marketing Specialist (Excluded China) at Chemical Analysis Division, Thermo Fisher Scientific Pte Ltd

December 1, 2020 - October 22, 2025

Develop and monitor campaign budgets; design and oversee digital marketing tactics including marketing database, website, email, and display advertising; localize APAC websites through translation and SEO; manage end-to-end digital projects (email automation, web forms/landing pages, online advertisements, paid search); liaise with Commercial, Marcom, and Product Development teams to ensure brand consistency; prepare regular ROI/analytics reports; stay up to date with trends in digital marketing.

Digital Marketing cum Communication Designer at FullHouse Home Furnishings Pte Ltd

May 31, 2018 - October 22, 2025

Developed and managed digital marketing campaigns; oversaw social media strategy; optimized website content for SEO; tracked and analyzed website traffic and leads; designed online ad banners and managed PPC campaigns; developed mobile marketing initiatives across websites, email, SMS, social media, and apps; identified digital marketing trends and ensured brand at the forefront of industry developments; produced printed materials to supplement online products.

Digital Marketing cum Communication Designer at FullHouse Home Furnishings Pte Ltd

May 1, 2018 - October 22, 2025

Develop and manage digital marketing campaigns; oversee social media strategy and content; track and analyze website traffic; implement SEO; design online banners and PPC; develop mobile marketing initiatives; stay ahead of digital marketing trends; create supporting printed materials.

eMarketing Executive at Netatech Pte Ltd

December 31, 2017 - October 22, 2025

Regularly audited and re-implemented existing websites to enhance look, functionality and usability; designed and maintained new websites; created promotional landing pages and campaigns for editorials, emails and banners; developed ecommerce initiatives to capture opportunities; built affiliate white-label websites and promotional materials; tracked buyer journeys across email, websites, campaigns and ecommerce; provided live chat support.

eMarketing Executive at Netatech Pte Ltd

December 1, 2017 - October 22, 2025

Regularly audit and re-implement existing websites; design and maintain new sites; develop promotional/landing pages; execute online campaigns, emails, and e-commerce initiatives; track buyer journeys; provide live chat support.

Graphic Designer at Laser Welding Electrodes Sdn. Bhd.

May 31, 2012 - October 22, 2025

Developed marketing programs (logo, brochure, newsletter, infographic, presentation, ad); advised clients on marketing solutions and materials; supported brand development across channels.

Graphic Designer at Laser Welding Electrodes Sdn. Bhd.

May 1, 2012 - October 22, 2025

Develop marketing programs (logos, brochures, newsletters, infographics, presentations, ads); consult with clients on appropriate marketing solutions; create marketing materials and packaging.