McDonald’s – Global Packaging Redesign

Contributed to the global redesign of McDonald’s packaging as part of an international creative taskforce. The project focused on modernising the brand’s visual language while ensuring consistency, scalability, and cultural relevance across global markets. The new packaging system was rolled out worldwide and remains a cornerstone of McDonald’s global brand identity.

• Creative Director (Selected Global Contributor)
• Participated in the Global Packaging “Hothouse” in London
• Contributed to concept development and refinement
• Collaborated with international creative and brand teams
• Helped shape final designs for global rollout