McDonald’s Monopoly Consumer Promotion (Multi-Year)

Creative leadership on multiple annual activations of the iconic McDonald’s Monopoly promotion. The work spanned mechanics, pitch decks, packaging, in-store POS, Digital interface design, promotional merchandise, and integrated campaign assets, delivering consistent year-on-year growth and strong consumer engagement across global markets.

Creative Director
• Led creative direction and concept development
• Oversaw packaging, POS, and promotional asset design
• Collaborated with licensing partners and internal stakeholders
• Ensured brand consistency across large-scale rollout