Woolworths Marvel Connector Disc Loyalty Promotion

A large-scale licensed loyalty promotion developed in partnership with Marvel, designed to drive repeat store visits and increased basket size. The campaign delivered exceptional commercial performance, including a measurable uplift in sales during the promotional period.

Creative Director
• Creative lead on pitch, concept, and execution
• Oversaw design of collectibles, packaging, and POS
• Managed licensed brand integration and approvals
• Contributed to a record 4% sales uplift during campaign