McDonald’s Happy Meal Promotions (Global Programs)

Creative development and execution of multiple global Happy Meal promotional programs in collaboration with leading entertainment and toy brands. Projects required alignment between brand storytelling, product design, packaging, and retail execution across multiple regions.

Creative Director
• Led creative teams delivering end-to-end promotional assets
• Oversaw toy, packaging, and in-store creative development
• Worked closely with global brand and licensing partners
• Ensured creative consistency across international markets