Crawford Boots – Brand, Product, Packaging & Website

I created the Crawford Boots brand from the ground up, delivering a fully integrated system spanning brand identity, product styling, packaging, website and marketing collateral for an Australian industrial safety footwear company.

The project began with defining a clear and credible brand position in a highly competitive, compliance-driven category. From there, I designed the logo, visual identity, colour system and brand language, then applied it across the boots themselves, packaging, digital platforms and sales and marketing materials.

A major focus was turning Crawford Boots’ technical innovation — including the WedgeTech™ personalised lock-fit system — into clear, visually compelling communication for safety managers, procurement teams and workers on site. This included brochures, product sheets, sales presentations, point-of-sale and digital marketing assets designed to support real-world sales conversations.

The result is a cohesive, professional brand ecosystem that connects the product, its packaging and its marketing into one unified commercial story — positioning Crawford Boots as a credible, modern and performance-driven safety footwear brand.

Skills demonstrated:
Brand creation · Product visual design · Packaging · Website design · Marketing collateral · Industrial & B2B branding · Product storytelling