I’m a multidisciplinary designer with over eight years of experience spanning branding, digital design, and product-led creative across agency and in-house environments. I specialise in building cohesive brand systems and digital experiences that connect strategy with execution, helping businesses communicate clearly and scale consistently across platforms. My work has contributed to award-winning projects and large-scale rebrands, with a strong focus on elevating brand quality while delivering measurable impact. What sets me apart is my ability to bridge disciplines—combining brand thinking, industrial design principles, and digital experience design to create work that is both conceptually strong and highly practical. With a background in sports marketing and performance-driven industries, I bring a sharp understanding of audience, culture, and storytelling, alongside a hands-on approach that spans from early strategy through to final craft.…

David Sheens

I’m a multidisciplinary designer with over eight years of experience spanning branding, digital design, and product-led creative across agency and in-house environments. I specialise in building cohesive brand systems and digital experiences that connect strategy with execution, helping businesses communicate clearly and scale consistently across platforms. My work has contributed to award-winning projects and large-scale rebrands, with a strong focus on elevating brand quality while delivering measurable impact. What sets me apart is my ability to bridge disciplines—combining brand thinking, industrial design principles, and digital experience design to create work that is both conceptually strong and highly practical. With a background in sports marketing and performance-driven industries, I bring a sharp understanding of audience, culture, and storytelling, alongside a hands-on approach that spans from early strategy through to final craft.…

Available to hire

I’m a multidisciplinary designer with over eight years of experience spanning branding, digital design, and product-led creative across agency and in-house environments. I specialise in building cohesive brand systems and digital experiences that connect strategy with execution, helping businesses communicate clearly and scale consistently across platforms. My work has contributed to award-winning projects and large-scale rebrands, with a strong focus on elevating brand quality while delivering measurable impact.

What sets me apart is my ability to bridge disciplines—combining brand thinking, industrial design principles, and digital experience design to create work that is both conceptually strong and highly practical. With a background in sports marketing and performance-driven industries, I bring a sharp understanding of audience, culture, and storytelling, alongside a hands-on approach that spans from early strategy through to final craft.

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Language

Spanish; Castilian
Advanced
English
Fluent

Work Experience

Senior Integrated Designer (Contractor) at Bon Charge, Investa Property Group, Flexity
October 1, 2025 - October 1, 2025
Implemented UI/UX design solutions across company website and online media channels. Improved and implemented design systems for brand rollout and integration. Supported design and marketing team in creating campaign collateral and digital assets.
Senior Designer at St Andrew’s Cathedral School (Contract)
December 1, 2024 - December 1, 2024
Led art direction, branding, editorial design, signage, and UI/UX design across all school marketing channels. Designed motion graphics for video and digital campaigns to support school branding and events. Ensured brand consistency across print, digital, and environmental applications.
Senior Brand Designer at Made Agency (Contract)
March 1, 2024 - March 1, 2024
Executed comprehensive brand strategy, visual identity development, web design, motion design, and print collateral for diverse clients. Awarded at the 14th Annual Web Excellence Awards for UI/UX and visual design of Gunlake.com.au. Led multiple brand development projects, resulting in measurable increases in market visibility and user engagement.
Senior Digital & Brand Designer at Digital Native (Contract)
October 1, 2023 - October 1, 2023
Directed branding, editorial design, signage systems, and UI/UX deliverables. Spearheaded the rebranding initiative for Wyloo Metals, aligning visual language with business goals and stakeholder expectations. Delivered responsive digital experiences and optimized design systems for scalability.
Senior Digital Designer at Spinfluence
November 1, 2022 - November 1, 2022
Designed conversion-optimized websites to enhance clients’ digital presence and lead generation. Executed full-cycle UI and UX design, from wireframes to high-fidelity prototypes. Maintained and updated websites using HubSpot CMS and CRM tools.
Freelance Designer at The Wine Collective, Spaceship Super
May 1, 2022 - May 1, 2022
Concepted and designed campaign assets, digital ads, and social media graphics in collaboration with marketing managers. Developed packaging design and print collateral to support cross-channel marketing initiatives. Produced assets for web, email campaigns, and paid social media advertisements.
Design Lead at Finite IT Recruitment Solutions
July 1, 2021 - July 1, 2021
Led company-wide rebrand including brand guidelines, website redesign, signage, and collateral systems. Produced and edited video content and motion graphics for recruitment campaigns, leading to improved brand recognition and online engagement. Developed design systems and streamlined visual consistency across all platforms.
Freelance Digital/Graphic Designer at City of Sydney, TK Maxx, Allianz Insurance, Brother International
December 1, 2018 - December 1, 2018
Delivered marketing collateral, campaign graphics, and digital design assets across multiple channels. Managed stakeholder communication, project timelines, and design proposition. Produced online display ads, interactive content, and rich media assets aligned with brand standards.
Digital/Brand Designer at Fairfax Media
April 1, 2018 - April 1, 2018
Designed responsive content across desktop, tablet, and mobile for digital advertising and media platforms. Collaborated with editorial and product teams to develop UI/UX concepts, interactive media, and print layouts. Created client presentation decks and supported ideation for cross-platform marketing initiatives.
Graphic Designer at ISC Sport
August 1, 2017 - August 1, 2017
Designed apparel ranges for national and international sports teams. Developed technical specifications, factory-ready documentation, and storyboards for production. Presented collections and design concepts to key stakeholders.
Graphic Designer at BLK Sport
July 1, 2016 - July 1, 2016
Created athletic apparel collections and performance wear for elite sporting clients. Prepared technical documentation and liaised with manufacturers to ensure production accuracy. Participated in product presentations and approvals with stakeholders and sports teams.
Senior Integrated Designer (Contractor) at Bon Charge; Investa Property Group; Flexity
October 1, 2025 - October 1, 2025
Implemented UI/UX design solutions across company website and online media channels. Improved and implemented design systems for brand rollout and integration. Supported design and marketing team in creating campaign collateral and digital assets.
Senior Designer at St Andrew’s Cathedral School
December 1, 2024 - December 1, 2024
Led art direction, branding, editorial design, signage, and UI/UX design across all school marketing channels. Designed motion graphics for video and digital campaigns to support school branding and events. Ensured brand consistency across print, digital, and environmental applications.
Senior Brand Designer at Made Agency
March 1, 2024 - March 1, 2024
Executed comprehensive brand strategy, visual identity development, web design, motion design, and print collateral for diverse clients. Awarded at the 14th Annual Web Excellence Awards for UI/UX and visual design of Gunlake.com.au. Led multiple brand development projects, resulting in measurable increases in market visibility and user engagement.
Senior Digital & Brand Designer at Digital Native
October 1, 2023 - October 1, 2023
Directed branding, editorial design, signage systems, and UI/UX deliverables. Spearheaded the rebranding initiative for Wyloo Metals, aligning visual language with business goals and stakeholder expectations. Delivered responsive digital experiences and optimized design systems for scalability.
Freelance Designer at The Wine Collective; Spaceship Super
May 1, 2022 - May 1, 2022
Concepted and designed campaign assets, digital ads, and social media graphics in collaboration with marketing managers. Developed packaging design and print collateral to support cross-channel marketing initiatives. Produced assets for web, email campaigns, and paid social media advertisements.
Senior Brand Designer at Made Agency
November 1, 2023 - March 1, 2024
Delivered end-to-end brand strategy, identity systems, and digital design solutions for diverse clients. Awarded at the Web Excellence Awards for UI/UX and visual design (Gunlake project). Led brand development initiatives that increased client visibility and digital engagement.
Senior Digital & Brand Designer (Contract) at Digital Native
July 1, 2023 - October 1, 2023
Directed rebranding initiatives, aligning visual language with business strategy and stakeholder goals. Designed scalable brand and digital systems to support responsive, cross-platform experiences. Delivered UI and digital frameworks optimized for consistency and adaptability.
Senior Digital & Brand Designer (Contract) at Spinfluence
May 1, 2022 - November 1, 2022
Designed conversion-focused websites and digital campaigns to improve client acquisition and engagement. Led UI/UX processes from wireframes through high-fidelity prototypes. Managed CMS environments (HubSpot), ensuring performance and brand alignment.
Design Lead at Finite IT Recruitment Solutions
December 1, 2018 - July 1, 2021
Led company-wide rebrand, delivering identity guidelines, website redesign, and scalable collateral systems. Developed structured design systems to unify brand presence across all channels. Produced motion and digital content that strengthened market positioning and online engagement.
Freelance Digital / Graphic Designer at Various Clients
September 1, 2017 - December 1, 2018
Delivered multi-channel brand and digital assets for national and international organisations. Managed stakeholder relationships, timelines, and cross-functional collaboration. Produced responsive digital content aligned with established brand systems.
Senior Designer at Digital Native Asia
June 1, 2025 - Present
Lead UI design and information architecture across digital platforms, delivering user-focused, scalable interfaces. Develop and implement design systems to ensure consistent brand rollout across web and digital channels. Partner with stakeholders to align design outcomes with strategy and commercial objectives.
Senior Designer (Contract) at Bon Charge | Investa Property Group | Flexity
June 1, 2025 - October 1, 2025
Led UI and digital experience improvements across web platforms, enhancing usability and brand consistency. Evolved scalable design systems to support cohesive brand rollout across digital channels. Collaborated with cross-functional teams to align design execution with strategic goals.

Education

Higher School Certificate at Sydney Boys High School
January 11, 2030 - October 1, 2003
Bachelor of Industrial Design at University of New South Wales
January 11, 2030 - November 1, 2010
Spanish Language Course Level A1 to B1 at Institute of Cervantes, Sydney
January 11, 2030 - February 1, 2011
Certificate in Front End Web Development at General Assembly, Sydney
January 11, 2030 - January 1, 2014
Spanish Program C1 Proficiency at University of EAFIT, Medellin, Colombia
January 11, 2030 - July 1, 2014
CELTA (Certificate in English Language Teaching to Adults) at UTS Insearch, Ultimo
January 11, 2030 - March 1, 2018
After Effects for Broadcast Graphics at AFTRS Sydney
January 11, 2030 - April 1, 2018
Graduate Diploma of Divinity at Sydney Missionary & Bible College
February 1, 2023 - November 12, 2025
Higher School Certificate at Sydney Boys High School
October 1, 2003 - October 1, 2003
Bachelor of Industrial Design at University of New South Wales
November 1, 2010 - November 1, 2010
Spanish Language Course Level A1 to B1 at Institute of Cervantes, Sydney
February 1, 2011 - February 1, 2011
Certificate in Front End Web Development at General Assembly, Sydney
January 1, 2014 - January 1, 2014
Spanish Program C1 Proficiency at University of EAFIT, Medellin, Colombia
July 1, 2014 - July 1, 2014
CELTA (Certificate in English Language Teaching to Adults) at UTS Insearch, Ultimo
March 1, 2018 - March 1, 2018
After Effects for Broadcast Graphics at AFTRS Sydney
April 1, 2018 - April 1, 2018
Graduate Diploma of Divinity at Sydney Missionary & Bible College
February 1, 2023 - November 12, 2025
Bachelor of Industrial Design at University of New South Wales
January 11, 2030 - November 1, 2010
Spanish Language course level A1 to B1 at Institute of Cervantes, Sydney
February 1, 2011 - February 1, 2011
Certificate in Front End Web Development at General Assembly, Sydney
January 1, 2014 - January 1, 2014
Spanish Program C1 proficiency at University of EAFIT, Medellin, Colombia
July 1, 2014 - July 1, 2014
CELTA (Certificate in English Language Teaching to Adults) at Unknown
March 1, 2018 - March 17, 2026
Broadcast Graphics at Unknown
April 1, 2018 - April 1, 2018
Graduate Diploma of Divinity at AFTRS Sydney
February 1, 2023 - March 17, 2026
Divinity Studies at Sydney Missionary & Bible College
January 11, 2030 - March 17, 2026

Qualifications

CELTA (Certificate in English Language Teaching to Adults)
March 1, 2018 - November 12, 2025
After Effects for Broadcast Graphics
April 1, 2018 - November 12, 2025
Certificate in Front End Web Development
January 1, 2014 - November 12, 2025
Spanish Language Courses (A1–B1)
February 1, 2011 - November 12, 2025
Spanish Program C1 Proficiency
July 1, 2014 - November 12, 2025
Graduate Diploma of Divinity
February 1, 2023 - November 12, 2025
Certificate in Front End Web Development
January 1, 2014 - January 1, 2014
CELTA (Certificate in English Language Teaching to Adults)
March 1, 2018 - March 1, 2018
After Effects for Broadcast Graphics
April 1, 2018 - April 1, 2018
Graduate Diploma of Divinity
February 1, 2023 - November 12, 2025
CELTA (Certificate in English Language Teaching to Adults)
March 1, 2018 - March 17, 2026
Graduate Diploma of Divinity
February 1, 2023 - March 17, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail, Government
    paper WYLOO - Web Design and Rebrand

    Visit the design process and site:
    https://www.twine.net/signin
    https://www.twine.net/signin

    About the Brand

    Wyloo, formerly known as Wyloo Metals, is a privately owned metals company in the Tattarang investment group. After acquiring ROFM in 2022, followed a year later with the acquisition of Mincor Resources in July 2023, Wyloo has seen exponential growth and is now poised for a fresh brand approach.

    Challenge

    To reflect its expanded portfolio and new strategic direction, Wyloo Metals rebranded to Wyloo in 2023. Wyloo Ring of Fire and Wyloo Kambalda (formerly Mincor) were also rebranded to align with the new Wyloo brand. Our challenge was to craft a contemporary brand identity that positioned Wyloo Metals for future growth, encompassing two impending acquisitions under its umbrella.

    Solution

    The project began with comprehensive market landscape research, buyer preferences, and stakeholder personas.

    We then delved deep into Wyloo Metals’ brand values, objectives, and existing brand awareness. Leveraging this invaluable insight, I led the redesign of their visual identity, overseeing the creation of a fully revamped website and a comprehensive brand style guide, propelling Wyloo Metals into a new era of branding excellence.

    Agency: Digital Native
    Art Direction: David Sheens
    Designer: David Sheens

    paper GUNLAKE - Web Design

    See project and live site:
    https://www.twine.net/signin
    https://www.twine.net/signin

    Completed at Made Agency
    Role: Graphic Design, UI/UX Design

    A leading concrete supplier based in Sydney, Gunlake stands out with its superior products and services, catering to a wide range of projects from residential developments to commercial spaces and extensive infrastructure undertakings. By integrating state-of-the-art technology and sustainable practices, they commit to surpassing industry benchmarks and establishing themselves as pioneers in construction materials.

    The Challenge

    To rebrand the business and integrate the new design across their print and digital landscape including a complete and extended webpage featuring their large array of products and services.