Hi, I’m David Sheens, a web and brand designer with over nine years of experience in branding, digital marketing, and visual communication. I craft strategic, results-driven designs that strengthen brand identity and improve user experience, and I’ve had the pleasure of working with leading brands such as Fairfax Media, Allianz, Brother International, TK Maxx, City of Sydney, The Wine Collective, HubSpot Asia Pacific, and the Collingwood Football Club. I blend creative innovation with user-focused design and modern thinking to deliver impactful work across digital and print platforms. I’m passionate about building cohesive design systems and collaborating with cross-functional teams to bring brands to life online and offline.…

David Sheens

Hi, I’m David Sheens, a web and brand designer with over nine years of experience in branding, digital marketing, and visual communication. I craft strategic, results-driven designs that strengthen brand identity and improve user experience, and I’ve had the pleasure of working with leading brands such as Fairfax Media, Allianz, Brother International, TK Maxx, City of Sydney, The Wine Collective, HubSpot Asia Pacific, and the Collingwood Football Club. I blend creative innovation with user-focused design and modern thinking to deliver impactful work across digital and print platforms. I’m passionate about building cohesive design systems and collaborating with cross-functional teams to bring brands to life online and offline.…

Available to hire

Hi, I’m David Sheens, a web and brand designer with over nine years of experience in branding, digital marketing, and visual communication. I craft strategic, results-driven designs that strengthen brand identity and improve user experience, and I’ve had the pleasure of working with leading brands such as Fairfax Media, Allianz, Brother International, TK Maxx, City of Sydney, The Wine Collective, HubSpot Asia Pacific, and the Collingwood Football Club.

I blend creative innovation with user-focused design and modern thinking to deliver impactful work across digital and print platforms. I’m passionate about building cohesive design systems and collaborating with cross-functional teams to bring brands to life online and offline.

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Language

Spanish; Castilian
Intermediate
English
Fluent

Work Experience

Senior Integrated Designer (Contractor) at Bon Charge, Investa Property Group, Flexity
October 1, 2025 - October 1, 2025
Implemented UI/UX design solutions across company website and online media channels. Improved and implemented design systems for brand rollout and integration. Supported design and marketing team in creating campaign collateral and digital assets.
Senior Designer at St Andrew’s Cathedral School (Contract)
December 1, 2024 - December 1, 2024
Led art direction, branding, editorial design, signage, and UI/UX design across all school marketing channels. Designed motion graphics for video and digital campaigns to support school branding and events. Ensured brand consistency across print, digital, and environmental applications.
Senior Brand Designer at Made Agency (Contract)
March 1, 2024 - March 1, 2024
Executed comprehensive brand strategy, visual identity development, web design, motion design, and print collateral for diverse clients. Awarded at the 14th Annual Web Excellence Awards for UI/UX and visual design of Gunlake.com.au. Led multiple brand development projects, resulting in measurable increases in market visibility and user engagement.
Senior Digital & Brand Designer at Digital Native (Contract)
October 1, 2023 - October 1, 2023
Directed branding, editorial design, signage systems, and UI/UX deliverables. Spearheaded the rebranding initiative for Wyloo Metals, aligning visual language with business goals and stakeholder expectations. Delivered responsive digital experiences and optimized design systems for scalability.
Senior Digital Designer at Spinfluence
November 1, 2022 - November 1, 2022
Designed conversion-optimized websites to enhance clients’ digital presence and lead generation. Executed full-cycle UI and UX design, from wireframes to high-fidelity prototypes. Maintained and updated websites using HubSpot CMS and CRM tools.
Freelance Designer at The Wine Collective, Spaceship Super
May 1, 2022 - May 1, 2022
Concepted and designed campaign assets, digital ads, and social media graphics in collaboration with marketing managers. Developed packaging design and print collateral to support cross-channel marketing initiatives. Produced assets for web, email campaigns, and paid social media advertisements.
Design Lead at Finite IT Recruitment Solutions
July 1, 2021 - July 1, 2021
Led company-wide rebrand including brand guidelines, website redesign, signage, and collateral systems. Produced and edited video content and motion graphics for recruitment campaigns, leading to improved brand recognition and online engagement. Developed design systems and streamlined visual consistency across all platforms.
Freelance Digital/Graphic Designer at City of Sydney, TK Maxx, Allianz Insurance, Brother International
December 1, 2018 - December 1, 2018
Delivered marketing collateral, campaign graphics, and digital design assets across multiple channels. Managed stakeholder communication, project timelines, and design proposition. Produced online display ads, interactive content, and rich media assets aligned with brand standards.
Digital/Brand Designer at Fairfax Media
April 1, 2018 - April 1, 2018
Designed responsive content across desktop, tablet, and mobile for digital advertising and media platforms. Collaborated with editorial and product teams to develop UI/UX concepts, interactive media, and print layouts. Created client presentation decks and supported ideation for cross-platform marketing initiatives.
Graphic Designer at ISC Sport
August 1, 2017 - August 1, 2017
Designed apparel ranges for national and international sports teams. Developed technical specifications, factory-ready documentation, and storyboards for production. Presented collections and design concepts to key stakeholders.
Graphic Designer at BLK Sport
July 1, 2016 - July 1, 2016
Created athletic apparel collections and performance wear for elite sporting clients. Prepared technical documentation and liaised with manufacturers to ensure production accuracy. Participated in product presentations and approvals with stakeholders and sports teams.
Senior Integrated Designer (Contractor) at Bon Charge; Investa Property Group; Flexity
October 1, 2025 - October 1, 2025
Implemented UI/UX design solutions across company website and online media channels. Improved and implemented design systems for brand rollout and integration. Supported design and marketing team in creating campaign collateral and digital assets.
Senior Designer at St Andrew’s Cathedral School
December 1, 2024 - December 1, 2024
Led art direction, branding, editorial design, signage, and UI/UX design across all school marketing channels. Designed motion graphics for video and digital campaigns to support school branding and events. Ensured brand consistency across print, digital, and environmental applications.
Senior Brand Designer at Made Agency
March 1, 2024 - March 1, 2024
Executed comprehensive brand strategy, visual identity development, web design, motion design, and print collateral for diverse clients. Awarded at the 14th Annual Web Excellence Awards for UI/UX and visual design of Gunlake.com.au. Led multiple brand development projects, resulting in measurable increases in market visibility and user engagement.
Senior Digital & Brand Designer at Digital Native
October 1, 2023 - October 1, 2023
Directed branding, editorial design, signage systems, and UI/UX deliverables. Spearheaded the rebranding initiative for Wyloo Metals, aligning visual language with business goals and stakeholder expectations. Delivered responsive digital experiences and optimized design systems for scalability.
Freelance Designer at The Wine Collective; Spaceship Super
May 1, 2022 - May 1, 2022
Concepted and designed campaign assets, digital ads, and social media graphics in collaboration with marketing managers. Developed packaging design and print collateral to support cross-channel marketing initiatives. Produced assets for web, email campaigns, and paid social media advertisements.

Education

Higher School Certificate at Sydney Boys High School
January 11, 2030 - October 1, 2003
Bachelor of Industrial Design at University of New South Wales
January 11, 2030 - November 1, 2010
Spanish Language Course Level A1 to B1 at Institute of Cervantes, Sydney
January 11, 2030 - February 1, 2011
Certificate in Front End Web Development at General Assembly, Sydney
January 11, 2030 - January 1, 2014
Spanish Program C1 Proficiency at University of EAFIT, Medellin, Colombia
January 11, 2030 - July 1, 2014
CELTA (Certificate in English Language Teaching to Adults) at UTS Insearch, Ultimo
January 11, 2030 - March 1, 2018
After Effects for Broadcast Graphics at AFTRS Sydney
January 11, 2030 - April 1, 2018
Graduate Diploma of Divinity at Sydney Missionary & Bible College
February 1, 2023 - November 12, 2025
Higher School Certificate at Sydney Boys High School
October 1, 2003 - October 1, 2003
Bachelor of Industrial Design at University of New South Wales
November 1, 2010 - November 1, 2010
Spanish Language Course Level A1 to B1 at Institute of Cervantes, Sydney
February 1, 2011 - February 1, 2011
Certificate in Front End Web Development at General Assembly, Sydney
January 1, 2014 - January 1, 2014
Spanish Program C1 Proficiency at University of EAFIT, Medellin, Colombia
July 1, 2014 - July 1, 2014
CELTA (Certificate in English Language Teaching to Adults) at UTS Insearch, Ultimo
March 1, 2018 - March 1, 2018
After Effects for Broadcast Graphics at AFTRS Sydney
April 1, 2018 - April 1, 2018
Graduate Diploma of Divinity at Sydney Missionary & Bible College
February 1, 2023 - November 12, 2025

Qualifications

CELTA (Certificate in English Language Teaching to Adults)
March 1, 2018 - November 12, 2025
After Effects for Broadcast Graphics
April 1, 2018 - November 12, 2025
Certificate in Front End Web Development
January 1, 2014 - November 12, 2025
Spanish Language Courses (A1–B1)
February 1, 2011 - November 12, 2025
Spanish Program C1 Proficiency
July 1, 2014 - November 12, 2025
Graduate Diploma of Divinity
February 1, 2023 - November 12, 2025
Certificate in Front End Web Development
January 1, 2014 - January 1, 2014
CELTA (Certificate in English Language Teaching to Adults)
March 1, 2018 - March 1, 2018
After Effects for Broadcast Graphics
April 1, 2018 - April 1, 2018
Graduate Diploma of Divinity
February 1, 2023 - November 12, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail
    paper WYLOO - Web Design and Rebrand

    Visit the design process and site:
    https://www.twine.net/signin
    https://www.twine.net/signin

    About the Brand

    Wyloo, formerly known as Wyloo Metals, is a privately owned metals company in the Tattarang investment group. After acquiring ROFM in 2022, followed a year later with the acquisition of Mincor Resources in July 2023, Wyloo has seen exponential growth and is now poised for a fresh brand approach.

    Challenge

    To reflect its expanded portfolio and new strategic direction, Wyloo Metals rebranded to Wyloo in 2023. Wyloo Ring of Fire and Wyloo Kambalda (formerly Mincor) were also rebranded to align with the new Wyloo brand. Our challenge was to craft a contemporary brand identity that positioned Wyloo Metals for future growth, encompassing two impending acquisitions under its umbrella.

    Solution

    The project began with comprehensive market landscape research, buyer preferences, and stakeholder personas.

    We then delved deep into Wyloo Metals’ brand values, objectives, and existing brand awareness. Leveraging this invaluable insight, I led the redesign of their visual identity, overseeing the creation of a fully revamped website and a comprehensive brand style guide, propelling Wyloo Metals into a new era of branding excellence.

    Agency: Digital Native
    Art Direction: David Sheens
    Designer: David Sheens

    paper GUNLAKE - Web Design

    See project and live site:
    https://www.twine.net/signin
    https://www.twine.net/signin

    Completed at Made Agency
    Role: Graphic Design, UI/UX Design

    A leading concrete supplier based in Sydney, Gunlake stands out with its superior products and services, catering to a wide range of projects from residential developments to commercial spaces and extensive infrastructure undertakings. By integrating state-of-the-art technology and sustainable practices, they commit to surpassing industry benchmarks and establishing themselves as pioneers in construction materials.

    The Challenge

    To rebrand the business and integrate the new design across their print and digital landscape including a complete and extended webpage featuring their large array of products and services.