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I’m David Tovar, a senior graphic designer based in Calgary, specializing in brand identity and visual systems that hold up across high-output, campaign-driven environments. Over 20 years, I’ve led end-to-end creative from concept through final production—building cohesive presence across print, digital, experiential, and motion for venues and live events. I enjoy balancing creative strategy with practical execution: leading teams, collaborating with stakeholders, managing vendors and production budgets, and improving workflows so projects stay consistent even when timelines shift fast. I’m also focused on continued growth in UX/UI case studies and AI-enabled design workflows, and I bring bilingual experience across English and Spanish to support diverse, multilingual communications.…I’m David Tovar, a senior graphic designer based in Calgary, specializing in brand identity and visual systems that hold up across high-output, campaign-driven environments. Over 20 years, I’ve led end-to-end creative from concept through final production—building cohesive presence across print, digital, experiential, and motion for venues and live events. I enjoy balancing creative strategy with practical execution: leading teams, collaborating with stakeholders, managing vendors and production budgets, and improving workflows so projects stay consistent even when timelines shift fast. I’m also focused on continued growth in UX/UI case studies and AI-enabled design workflows, and I bring bilingual experience across English and Spanish to support diverse, multilingual communications.

David Tovar

Graphic Designer, Designer, Brand Designer, +5

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I’m David Tovar, a senior graphic designer based in Calgary, specializing in brand identity and visual systems that hold up across high-output, campaign-driven environments. Over 20 years, I’ve led end-to-end creative from concept through final production—building cohesive presence across print, digital, experiential, and motion for venues and live events. I enjoy balancing creative strategy with practical execution: leading teams, collaborating with stakeholders, managing vendors and production budgets, and improving workflows so projects stay consistent even when timelines shift fast. I’m also focused on continued growth in UX/UI case studies and AI-enabled design workflows, and I bring bilingual experience across English and Spanish to support diverse, multilingual communications.…I’m David Tovar, a senior graphic designer based in Calgary, specializing in brand identity and visual systems that hold up across high-output, campaign-driven environments. Over 20 years, I’ve led end-to-end creative from concept through final production—building cohesive presence across print, digital, experiential, and motion for venues and live events. I enjoy balancing creative strategy with practical execution: leading teams, collaborating with stakeholders, managing vendors and production budgets, and improving workflows so projects stay consistent even when timelines shift fast. I’m also focused on continued growth in UX/UI case studies and AI-enabled design workflows, and I bring bilingual experience across English and Spanish to support diverse, multilingual communications.

Available to hire

I’m David Tovar, a senior graphic designer based in Calgary, specializing in brand identity and visual systems that hold up across high-output, campaign-driven environments. Over 20 years, I’ve led end-to-end creative from concept through final production—building cohesive presence across print, digital, experiential, and motion for venues and live events.

I enjoy balancing creative strategy with practical execution: leading teams, collaborating with stakeholders, managing vendors and production budgets, and improving workflows so projects stay consistent even when timelines shift fast. I’m also focused on continued growth in UX/UI case studies and AI-enabled design workflows, and I bring bilingual experience across English and Spanish to support diverse, multilingual communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Spanish; Castilian

Fluent

French

Intermediate

Work Experience

Freelance Designer / Portfolio Development

September 1, 2025 - Present

Refining portfolio and building UX/UI-focused case studies while continuing professional development. Completed training that supports AI-driven, automated workflows for campaign and segmentation work, and applies these ideas to ongoing digital design practice.

Senior Graphic Designer at Penny Lane Entertainment

February 1, 2021 - August 31, 2025

Led a creative team of 2–3 designers overseeing end-to-end production across print, digital, and experiential platforms for multiple venues and live event properties. Managed several concurrent campaigns with both planned marketing cycles and reactive, event-driven deadlines. Directed full creative execution from concept through delivery across posters, signage, social content, email, and motion graphics while maintaining brand consistency. Coordinated vendors and print budgets, ensured prepress accuracy, and improved output quality through better file management and workflow systems.

Graphic Designer Lead at SNDL Growers

June 1, 2019 - December 31, 2020

Sole designer responsible for a full brand refresh and bilingual (English and French) creative rollout across 2–3 provinces. Produced and adapted regulated-industry print and digital assets including posters, tent cards, digital signage, packaging, and animated social content. Partnered with the Brand Manager to establish visual standards, support regulatory compliance, and maintain consistency across shared Adobe files and campaign deliverables while balancing speed and brand integrity.

Graphic Designer at Penny Lane Entertainment

October 1, 2014 - March 31, 2019

Produced high-volume print and digital assets for live events, venue promotions, and brand activations across multiple concurrent properties. Created posters, flyers, signage, packaging, social graphics, and web/event collateral. Worked closely with marketing and brand stakeholders to translate briefs into cohesive visual solutions, iterate on feedback, and deliver client-ready approvals. Coordinated prepress file preparation with printers and vendors to ensure accurate production output.

Personal Relocation

September 1, 2011 - October 1, 2014

Relocated to Colombia for personal and family reasons. Continued practicing design through freelance and independent project work during this period.

Graphic Designer Lead at Melon Corp.

December 1, 2008 - September 30, 2011

Delivered brand identity and production design work across print, digital, and motion graphics for advertising and marketing campaigns.

Graphic Designer at JWT J. Walter Thompson

August 1, 2007 - November 30, 2008

Created campaign creative for major global clients including Ford, Shell, Smirnoff, Nestlé, and Unilever, working across print, OOH, and digital channels.

Graphic Designer at Lider Printing Agency

December 1, 2006 - June 30, 2007

Handled print production, prepress, and large-format output for client campaigns, ensuring accurate preparation for final production.

Graphic Designer at Saenz Corp.

June 1, 2005 - September 30, 2006

Produced marketing materials across print and digital with a focus on CMYK production and maintaining brand consistency.

Jr. Graphic Designer at JWT J. Walter Thompson

February 1, 2003 - May 31, 2005

Supported senior designers on integrated campaigns across print, OOH, and digital asset production for clients including Ford, Shell, Smirnoff, Nestlé, and Unilever.