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I'm a creative content creator with over two years' experience crafting engaging, people-focused digital content for professional and social platforms. I've helped brands grow their presence by telling compelling stories and shaping content that resonates with audiences. I'm skilled in copywriting, content calendars, and brand storytelling, with a strong focus on showcasing people, culture, and organizational impact. I thrive in collaborative teams and love turning insights into content that drives engagement and measurable results.…I'm a creative content creator with over two years' experience crafting engaging, people-focused digital content for professional and social platforms. I've helped brands grow their presence by telling compelling stories and shaping content that resonates with audiences. I'm skilled in copywriting, content calendars, and brand storytelling, with a strong focus on showcasing people, culture, and organizational impact. I thrive in collaborative teams and love turning insights into content that drives engagement and measurable results.

Deborah Utubor

Content Creator, Copywriter, Social Media Manager, +4

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I'm a creative content creator with over two years' experience crafting engaging, people-focused digital content for professional and social platforms. I've helped brands grow their presence by telling compelling stories and shaping content that resonates with audiences. I'm skilled in copywriting, content calendars, and brand storytelling, with a strong focus on showcasing people, culture, and organizational impact. I thrive in collaborative teams and love turning insights into content that drives engagement and measurable results.…I'm a creative content creator with over two years' experience crafting engaging, people-focused digital content for professional and social platforms. I've helped brands grow their presence by telling compelling stories and shaping content that resonates with audiences. I'm skilled in copywriting, content calendars, and brand storytelling, with a strong focus on showcasing people, culture, and organizational impact. I thrive in collaborative teams and love turning insights into content that drives engagement and measurable results.

Available to hire

I’m a creative content creator with over two years’ experience crafting engaging, people-focused digital content for professional and social platforms. I’ve helped brands grow their presence by telling compelling stories and shaping content that resonates with audiences.

I’m skilled in copywriting, content calendars, and brand storytelling, with a strong focus on showcasing people, culture, and organizational impact. I thrive in collaborative teams and love turning insights into content that drives engagement and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Content Creator at Julians Town Community Centre

March 1, 2025 - Present

Created and managed engaging digital content across social media and email, highlighting community initiatives and achievements. Planned and maintained a content calendar, ensured consistent and timely communication. Gathered insights from community members to develop people-focused stories and content. Tracked and analyzed engagement metrics, refining content strategy based on performance.

Social Media Marketing Specialist at Spin For Cancer & HIIT For Homeless

February 1, 2023 - May 1, 2023

Executed trade marketing strategies by analyzing competitor product positioning and consumer trends, enhancing event engagement by 25%. Utilized Instagram to promote and market the client's event, resulting in a 25% increase in online engagement. Conducted market research to identify key demographics and trends, refining the marketing strategy for effective audience targeting using target audience and industry event trends.

Social Media Marketing Specialist at Bródúil Marketing (Class Brand)

September 1, 2022 - May 31, 2023

Developed a distinct brand identity through tailored B2B and B2C copywriting, resulting in a 25% increase in follower acquisition. Developed and executed content strategies, increasing engagement and conversions by 15%. Adapted messaging for professional and student audiences, ensuring clarity and engagement.

Podcast Marketing Project Lead at TU Dublin

September 1, 2022 - May 31, 2023

Directed a team of 15 to interview industry experts, transforming technical guidance into engaging audio narratives for business owners. Conceptualised educational pillars that resonated with a professional audience while strictly adhering to brand guidelines.

Marketing & Social Media Consultant at Designer Room

September 1, 2022 - December 31, 2022

Conducted comprehensive market research to identify current fashion trends, consumer preferences, and competitor strategies, providing valuable insights to the client. Created engaging, narrative-driven social media content across Instagram, including visually appealing graphics, engaging captions, and interactive stories, boosting follower growth. Developed brand storytelling strategies to strengthen online presence. Managed and executed successful email marketing campaigns using MailChimp, delivering visually appealing newsletters, promotions, and product announcements to subscribers, increasing email open and click-through rates.

Marketing Strategy Project Lead at Arup

September 1, 2022 - December 31, 2022

Conducted deep-dive research into the Irish renewable energy sector to identify thought leadership opportunities for B2B audiences. Managed a team of four to deliver a strategy focused on brand authority, reducing completion time by 30% through streamlined project coordination. Presented high-level insights to industry stakeholders, securing 'Best Performance' for professional storytelling and clarity.

Social Media Content Creator Intern at Camerino Bakery

September 1, 2021 - December 31, 2021

Produced engaging, story-led content highlighting products, brand personality, and customer experience. Produced high-quality live sessions and video content, focusing on the craftsmanship of the team to build community trust. Coordinated social media strategies that utilised staff stories and 'behind-the-scenes' footage, resulting in a 15% increase in brand awareness.

Marketing Consultant at Safura

September 1, 2020 - December 31, 2020

Conducted deep-dive interviews with the client to extract their core values, translating these into a comprehensive content strategy. Delivered ad mockups and content pillars that aligned with the brand's prestigious image and desired online presence.