I'm a dynamic Digital Sales and Marketing Officer with over five years of experience creating targeted marketing strategies that align with business goals. I specialize in executing campaigns across email, social media, search, and display, and I love turning data into actionable insights that drive ROI and KPIs. I enjoy crafting compelling content, researching markets, and collaborating with designers and developers to optimize user experience. I’m committed to staying ahead of digital marketing trends and delivering impactful results for an ambitious team.…

Dorcas Waithera Karanja

I'm a dynamic Digital Sales and Marketing Officer with over five years of experience creating targeted marketing strategies that align with business goals. I specialize in executing campaigns across email, social media, search, and display, and I love turning data into actionable insights that drive ROI and KPIs. I enjoy crafting compelling content, researching markets, and collaborating with designers and developers to optimize user experience. I’m committed to staying ahead of digital marketing trends and delivering impactful results for an ambitious team.…

Available to hire

I’m a dynamic Digital Sales and Marketing Officer with over five years of experience creating targeted marketing strategies that align with business goals. I specialize in executing campaigns across email, social media, search, and display, and I love turning data into actionable insights that drive ROI and KPIs.

I enjoy crafting compelling content, researching markets, and collaborating with designers and developers to optimize user experience. I’m committed to staying ahead of digital marketing trends and delivering impactful results for an ambitious team.

See more

Language

English
Fluent

Work Experience

Digital Sales and Marketing Officer at Allmed Medical Supplies Limited
July 1, 2024 - Present
Devised sales and marketing strategies aligned with the company's goals; executed campaigns across email, social media, search engines, and display advertising; collected compelling photo and video content for social media; measured and presented bi-weekly ROI and KPI reports; conducted market research to identify opportunities and optimize performance; collaborated with web developers and graphic designers to produce engaging content and improve user experience; monitored emerging digital marketing trends to stay competitive; prepared activation events to boost brand awareness; drafted monthly budgets for the marketing team; scheduled meetings with prospective clients and pitched innovative ideas.
Customer Experience Officer at Ruai Family Hospital
December 1, 2021 - June 1, 2024
Registered new and returning patients in the hospital's patient management system and confirmed insurance benefits; processed payments from cash-paying clients; reconciled invoices for co-paying clients and ensured billing accuracy; administered billing for services rendered at the end of each visit; sent pre-authorization requests to insurers for services and medications; collected patient turnaround times and compiled end-of-shift reports; gathered patient feedback and issued summary reports; ensured front desk cleanliness and organized documents; answered calls and directed inquiries; coordinated appointment bookings for patients and consultants.
TV Host and Content Producer at The Health Channel
February 1, 2016 - August 1, 2018
Supervised staff to produce programs, films, and videos; integrated diverse talents to form cohesive production teams; managed production budgets and allocated resources efficiently; organized daily shooting schedules; collaborated with the director on character development and scene execution; troubleshot production issues; attended medical events and documented insights; interviewed medical professionals and health stakeholders for programs; prepared scripts for promotions and documentaries; performed video editing to enhance content quality; ensured compliance with regulations and safety standards; oversaw production from pre-production through post-production and delivered final output on time and within budget.

Education

KCSE at Ruchu Girls Secondary School
January 1, 2003 - January 1, 2006
Bachelor’s Degree, Communication (Major on Public Relations) at Daystar University
January 1, 2007 - January 1, 2011
Kenya Certificate of Secondary Education (KCSE) at Ruchu Girls Secondary School
January 1, 2003 - January 1, 2006
Bachelor’s Degree in Communication (Major in Public Relations) at Daystar University
January 1, 2007 - January 1, 2011

Qualifications

International Computer Driving License
June 1, 2007 - April 14, 2026
Certificate in Broadcasting Skills
June 1, 2012 - April 14, 2026
Certificate in Data Entry/ Transcription
March 1, 2019 - April 14, 2026
Certificate in Digital Marketing
December 1, 2021 - April 14, 2026
International Computer Driving License
June 1, 2007 - April 16, 2026
Certificate in Broadcasting Skills
June 1, 2012 - April 16, 2026
Certificate in Data Entry/ Transcription
March 1, 2019 - April 16, 2026
Certificate in Digital Marketing
December 1, 2021 - April 16, 2026

Industry Experience

Healthcare, Media & Entertainment, Professional Services
    paper https://www.youtube.com/@AllmedMedicalSuppliesKe

    I manage the Allmed Medical Supplies KE YouTube Channel, where I am responsible for developing all content ideas, as well as handling videography and editing to ensure high-quality, engaging output. I work collaboratively with a team of biomedical experts, who contribute as co-producers and executive producers, ensuring the content is both accurate and professionally delivered.