Available to hire
I am a creative and data-driven social media marketer with over 5 years of experience building digital brands through content systems, storytelling, and engagement funnels. I have a proven ability to scale brands organically and develop voice-led strategies across Instagram, LinkedIn, and YouTube.
I specialize in crafting scroll-stopping narratives and driving high engagement through viral and meme marketing. As a founder and strategist, I have built multi-platform strategies to drive qualified leads and measurable ROI for a variety of clients and sectors, including finance, wellness, and sports.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Malayalam
Advanced
Tamil
Advanced
Work Experience
Social Media Manager at Rigi | GapUp
December 1, 2022 - July 1, 2024Spearheaded social media content strategy across Instagram, YouTube, and WhatsApp for creator-first SaaS launches. Collaborated with celebrities like MS Dhoni, Tanmay Bhat, and Finance With Sharan on high-impact branded content.
Executed viral campaigns such as #DhoniSeNahiMangnaChahiyeThe, driving significant engagement spikes. Developed modular content formats including Reels, influencer takeovers, and event-based storytelling.
Created analytics dashboards to monitor performance and optimize creative execution in real time. Created and implemented a social media productivity plan to grow an account from 10k to 20k followers on Instagram and 800 to 2.5k followers on YouTube in two months through content marketing.
Creative Head at Havenspire
December 1, 2019 - September 30, 2022Creative and data-driven social media strategist with 5+ years of experience building digital brands through content systems, storytelling, and engagement funnels. Promoted from content creator to Head of Creative. Built the entire digital content strategy for an ed-tech startup targeting aspiring traders and finance learners. Led the brand through visual storytelling, audience psychology, and daily Instagram-first content planning. Launched meme marketing and education funnels generating consistent inbound engagement and brand recall. Collaborated cross-functionally with product and education teams to align messaging across community and platform. Achieved an increase in Instagram followers from 40K to 200K and YouTube subscribers from 3K to 20K through strategic content marketing.
Founder at Pop-Cult
July 1, 2024 - December 30, 2026Built a one-man agency serving 10+ clients across B2C & creator brands. Crafted and executed multi-platform strategies (Instagram, LinkedIn, YouTube) to drive high engagement and qualified leads. Designed performance marketing campaigns with measurable ROI for product launches and consultations. Developed brand narratives and creative systems that increased visibility and trust in finance, wellness, and sports verticals. Scaled Go Rally to 5K+ followers in 8 months (1.7M+ reach), driving offline conversions and brand engagement with zero ads. Led content initiatives for wellness, finance, and pickleball brands. Created SOPs, visual storytelling libraries, and brand voice frameworks for long-term client success.
Founder at Pop-Cult
January 1, 2024 - PresentBuilt a one-man agency serving 10+ clients across B2C and creator brands. Crafted and executed multi-platform strategies on Instagram, LinkedIn, and YouTube to drive high engagement and qualified leads. Designed performance marketing campaigns with measurable ROI for product launches and consultations. Developed brand narratives and creative systems to increase visibility and trust in finance, wellness, and sports verticals. Scaled Go Rally to over 5K followers in 8 months with 1.7M+ reach, driving offline conversions and brand engagement with zero ads. Led content initiatives for wellness, finance, and pickleball brands. Created SOPs, visual storytelling libraries, and brand voice frameworks for long-term client success.
Social Media Manager at Rigi | Gap Up
January 1, 2024 - August 15, 2025Spearheaded social media content strategy across Instagram, YouTube, and WhatsApp for creator-first SaaS launches. Collaborated with celebrities like MS Dhoni, Tanmay Bhat, and Finance With Sharan on high-impact branded content. Executed viral campaigns such as #DhoniSeNahiMangnaChahiye, driving significant engagement spikes. Developed modular content formats including Reels, influencer takeovers, and event-based storytelling. Created analytics dashboards to monitor performance and optimize creative execution in real time. Implemented a social media productivity plan to grow Instagram account from 10K to 20K followers through content marketing and YouTube channel followers from 800 to 2.5K in two months.
Creative Head at Havenspire
January 1, 2022 - August 15, 2025Creative and data-driven social media strategist with 5+ years of experience building digital brands through content systems, storytelling, and engagement funnels. Proven ability to scale brands organically, craft scroll-stopping narratives, and develop voice-led strategies across Instagram, LinkedIn, and YouTube. Promoted from content creator to Head of Creative. Built the entire digital content strategy for an ed-tech startup targeting aspiring traders and finance learners. Led the brand through visual storytelling, audience psychology, and daily Instagram-first content planning. Launched meme marketing and education funnels generating consistent inbound engagement and brand recall. Collaborated cross-functionally with product and education teams to align messaging across community and platform. Achieved an increase in Instagram followers from 40K to 200K and YouTube subscribers from 3K to 20K through strategic content marketing.
Education
Bachelor of Chemical Engineering at VIT Vellore
January 1, 2015 - December 31, 2019Bachelor of Chemical Engineering at VIT Vellore
January 1, 2015 - December 31, 2019Bachelor of Technology at Vellore Institute of Technology, Vellore
January 1, 2015 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Financial Services, Education, Software & Internet, Professional Services, Consumer Goods, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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