Available to hire
I’m a London-based designer who mixes bold ideas with clean execution (and the occasional Energy Drink). Whether it’s branding, creating illustrations, or shaping campaigns, I love making design that resonates.
My work spans from startups in FMCG, Travel Sector, Charity and manufacturing to social causes that arise, and I bring the same energy to both strategic, creative, and always curious. Rooted in culture and driven by impact, I design with the goal of moving people and telling stories that last.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
French
Beginner
English
Fluent
Work Experience
Design Executive at Central YMCA
November 2, 2024 - PresentCollaborated with marketing and operational teams to develop creative concepts for promotional campaigns. Used-Turtl to create education prospectus and drive downloads and course applications. Created prospectus for age 16-18 applicants; assisted with promotional assets for Moorgate, Fit, Education, Awards and Central.
Designer at Boston Creative
November 1, 2024 - October 5, 2025Handled fast-paced, client-driven creative agency workflow; produced large-format exhibit prints and sales/marketing materials; created digital posts with animation for social channels.
Designer at Hoxton Spirits
February 1, 2024 - October 5, 2025Spearheaded creativity in trade show designs, digital ads, POS, digital platform and pitch decks; produced menus, brochures and flyers; served as sole designer delivering marketing solutions; contributed to the Boxpark activation for 'Own Your Flavour' campaign driving brand awareness and reaching signup targets.
Junior Designer at Rocaba Group
February 1, 2023 - October 5, 2025Developed content and assets for sub-brands such as Packaging, Packaging Direct and Carrier Bag Shop. Increased Packaging Direct sales with a redesigned catalogue and brand assets. Produced promotional material and seasonal assets for Carrier Bag Shop. Designed banners for A/B testing to boost promotional visibility and user interaction; improved website UX with icons representing different carrier bags; maintained existing flows.
Junior Designer (Contract, In-house) at Tired Ass Mum
April 1, 2022 - October 5, 2025Led a small creative team to define the visual direction of the Tired Ass Mum podcast; designed and produced email marketing assets, social media content, flyers, and animations; ensured consistent, on-brand visuals across platforms; helped grow the podcast’s audience and boost engagement through multi-channel marketing.
Brand Designer (Part-Time) at Trybe UK
May 1, 2021 - PresentEstablished a Brand Identity. Enhanced Brand Guidelines to ensure consistency across all Visuals and Marketing Materials. Secured £15,000 investment for branded pitch decks and visual identity. Created app visuals and marketing materials that enhanced user experience and increased signups. Used Brevo, MailerLite, and Mailchimp to bolster email marketing efforts and drive engagement. Experimented with AI to optimize newsletter engagement by segmenting and funneling different parent audiences based on behavior and interests. Oversee all creative processes, including photoshoots, collaborating with fashion designers on one-off garments, and leading clothing design.
Freelance Designer at Grenfell Speaks
February 1, 2021 - October 5, 2025Created a community-driven logo later featured on a T-shirt that gained publicity during London Fashion Week; collaborated with activists and Grenfell Speaks; showcased by Everpress to raise awareness for justice.
Education
Level 3 Extended Diploma Graphic Communication at Kingston College
September 1, 2015 - June 1, 2017GCSEs including English Language and Maths at Quintin Kynaston
September 1, 2009 - June 1, 2014Graphic Communication and Illustration at Loughborough University
September 10, 2019 - August 22, 2022Qualifications
Foundations of User Experience (UX) Design
July 1, 2024 - October 5, 2025Industry Experience
Manufacturing, Travel & Hospitality, Wholesale & Distribution, Financial Services, Media & Entertainment, Consumer Goods, Non-Profit Organization, Education
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