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I'm Delray Nelson, a WordPress CMS migration specialist and web development consultant with 10+ years of progressive experience across agencies, consultancies, and contract environments. I lead end-to-end platform migrations, assess legacy site functionality, map redirects, and ensure accessibility and SEO preservation during transitions. I excel at collaborating with hosting teams, institutional stakeholders, and third-party vendors to deliver smooth, standards-aligned web migrations. I evaluate legacy sites for platform capabilities, identify supported plugin alternatives, and implement reusable workflows and documentation to empower clients after go-live.…I'm Delray Nelson, a WordPress CMS migration specialist and web development consultant with 10+ years of progressive experience across agencies, consultancies, and contract environments. I lead end-to-end platform migrations, assess legacy site functionality, map redirects, and ensure accessibility and SEO preservation during transitions. I excel at collaborating with hosting teams, institutional stakeholders, and third-party vendors to deliver smooth, standards-aligned web migrations. I evaluate legacy sites for platform capabilities, identify supported plugin alternatives, and implement reusable workflows and documentation to empower clients after go-live.

Delray Nelson

Full Stack Developer, Web Developer, Front-End Developer, +2

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I'm Delray Nelson, a WordPress CMS migration specialist and web development consultant with 10+ years of progressive experience across agencies, consultancies, and contract environments. I lead end-to-end platform migrations, assess legacy site functionality, map redirects, and ensure accessibility and SEO preservation during transitions. I excel at collaborating with hosting teams, institutional stakeholders, and third-party vendors to deliver smooth, standards-aligned web migrations. I evaluate legacy sites for platform capabilities, identify supported plugin alternatives, and implement reusable workflows and documentation to empower clients after go-live.…I'm Delray Nelson, a WordPress CMS migration specialist and web development consultant with 10+ years of progressive experience across agencies, consultancies, and contract environments. I lead end-to-end platform migrations, assess legacy site functionality, map redirects, and ensure accessibility and SEO preservation during transitions. I excel at collaborating with hosting teams, institutional stakeholders, and third-party vendors to deliver smooth, standards-aligned web migrations. I evaluate legacy sites for platform capabilities, identify supported plugin alternatives, and implement reusable workflows and documentation to empower clients after go-live.

Available to hire

I’m Delray Nelson, a WordPress CMS migration specialist and web development consultant with 10+ years of progressive experience across agencies, consultancies, and contract environments. I lead end-to-end platform migrations, assess legacy site functionality, map redirects, and ensure accessibility and SEO preservation during transitions.

I excel at collaborating with hosting teams, institutional stakeholders, and third-party vendors to deliver smooth, standards-aligned web migrations. I evaluate legacy sites for platform capabilities, identify supported plugin alternatives, and implement reusable workflows and documentation to empower clients after go-live.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior WordPress Developer at Hurdle Inc.

October 1, 2020 - Present

Led end-to-end website migrations and platform rebuilds across contract engagements, planning education, non-profit, B2B, and e-commerce verticals; conducted platform assessments, mapped legacy functionality to destination CMS capabilities, and documented all redirects to protect SEO equity during transitions. Implemented plugin compatibility checks, enforced WCAG accessibility standards, and designed reusable migration workflows with pre-launch QA checklists and post-launch handoffs. Managed hosting environments, DNS configurations, and CMS security to ensure maximum uptime and reliable performance during and after migrations.

WordPress Developer at Bizography Inc.

October 1, 2018 - October 1, 2020

Full-cycle CMS ownership across a full agency portfolio, managing 90%+ of client WordPress implementations from onboarding through launch, including platform migrations, theme overhauls, and plugin integrations across diverse verticals. Executed technical SEO audits and 301 redirect strategies as part of migration and redesign projects, preserving existing search rankings and eliminating broken-link exposure. Improved site performance through optimization and provided thorough client documentation for post-migration content management.

WordPress Consultant at Serebral 360 Inc.

October 1, 2017 - October 1, 2018

UX & platform overhaul for WordPress ecosystems, directing API integrations and third-party tool implementations within the WordPress e-commerce stack; led form processors, CRM connectors, and analytics platform integrations to ensure continuity during platform transitions. Conducted conversion optimization by re-engineering landing pages and content layouts to improve user engagement on high-traffic pages.

WordPress Developer at Serebral 360 Inc.

April 1, 2014 - August 1, 2016

Full project lifecycle delivery across multiple WordPress projects; implemented performance enhancements, QA processes, and documentation to reduce support burden and enable client owners to manage post-migration content with less dependency on developers. Managed intake and scoping to translate complex functional requirements into actionable technical specifications.

Client Outreach & Communications Specialist at Primerica

October 1, 2016 - September 1, 2017

Developed digital communication strategies to improve lead generation and clarify user-facing flows, reducing friction in the client acquisition funnel. Created and refined content that supported outreach initiatives and aligned with marketing objectives.