Available to hire
I’m Dennis Victor, an art director and conceptual designer with 18 years of experience spanning TV, streaming, music, technology, entertainment and sports. I lead projects from concept to finish, ensuring robust design systems and empowering teams to achieve the highest standards. My broad experience across the design industry has sharpened my ability to deliver art direction and conceptual design excellence, often surpassing project goals and driving positive impacts on subscriptions and marketing.
I work across brand identity, motion, typography, product and UX/UI, collaborating closely with marketing and production teams. I thrive on building strong teams, guiding creative direction, and delivering cohesive, impactful visuals that resonate with global audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Language
English
Fluent
Work Experience
Art Director / Design Lead at QUIN DESIGN
March 31, 2025 - July 17, 2025Contracted as brand design lead covering UX/UI, marketing, communication, and sales. Delivered logo and wordmark design, brand assets for partnerships and strategy presentations, photography, and motion graphics across cycling, motorcycling, climbing, snowsports, and PPE sectors.
Art Director / Design Lead at QUIN DESIGN
March 31, 2025 - July 17, 2025Contracted as brand design lead for implementing design across UX/UI, marketing, communication, and sales. Responsibilities ranged from logo and wordmark design to brand assets for partnerships and strategy presentations, including photography and motion graphics for cycling, motorcycling, climbing, snowsports, and PPE.
Art Director / Design Lead at QUIN DESIGN
March 31, 2025 - July 17, 2025Contracted as brand design lead for implementation across UX/UI, marketing, communication, and sales. Delivered logo, wordmark, brand assets for partnerships, strategy presentations, photography, and motion graphics for sectors including cycling, motorcycling, climbing, snowsports, and PPE.
Art Director / Design Lead at QUIN DESIGN
March 31, 2025 - July 17, 2025Contracted as brand design lead managing UX/UI, marketing, communication, and sales materials. Executed logo and wordmark creation, brand assets for partnerships, strategy presentations, photography, and all motion graphics. Industry focus included cycling, motorcycling, climbing, snowsports, and PPE products.
Art Director / Design Lead at VIAPLAY GROUP
August 1, 2024 - March 1, 2025Contracted as brand design lead and implementation across UX/UI, marketing, communication and sales. From logo and wordmark design to brand assets for partnerships and strategy presentations to photography and all motion graphics.
Art Director / Design Lead at Series, Sports, Films and Nordic Noir (Contract)
August 1, 2024 - March 1, 2025Contracted as brand design lead and implementation across UXUI, marketing, communication and sales. From Logo and Wordmark design to brand assets for partnerships and strategy presentations to photography and all motion graphics.
Art Director / Design Lead - Nordic Noir
August 1, 2024 - March 31, 2025Contracted as brand design lead and implementation across UXUI, marketing, communication and sales. From Logo and Wordmark design to brand assets for partnerships and strategy presentations to photography and all motion graphics.
Art Director / Design Lead at Nordic Noir / Series Projects (Contract)
August 1, 2024 - March 1, 2025Contracted as brand design lead and implementation across UX/UI, marketing, communication and sales. From logo and wordmark design to brand assets for partnerships and strategy presentations to photography and all motion graphics.
Music Brand Design & Typography Lead at CAFÉ DEL MAR
July 31, 2024 - July 17, 2025Contracted as art director and typographic lead to create a new brand identity, bespoke typeface family, and visual artwork guidelines.
Music Brand Design & Typography Lead at CAFÉ DEL MAR
July 31, 2024 - July 17, 2025Contracted as Art Director and brand design & typographic lead to create a new brand identity, bespoke Café del Mar typeface family, and visual artwork guidelines.
Music Brand Design & Typography Lead at CAFÉ DEL MAR
July 31, 2024 - July 17, 2025Contracted as Art Director and brand design & typographic lead for creating a new brand identity, bespoke typeface family, and visual artwork guidelines.
Music Brand Design & Typography Lead at CAFÉ DEL MAR
July 31, 2024 - July 17, 2025Contracted as Art Director leading brand design and typographic development. Created a new brand identity including a bespoke Café del Mar typeface family and visual artwork guidelines.
Music Brand Design & Typography Lead at CDM (Internal Team)
January 1, 2024 - July 1, 2024Art Director / brand design & typographic lead, created a new brand identity, a bespoke Café del Mar typeface family and visual artwork guidelines.
Music Brand Design & Typography Lead
January 1, 2024 - July 31, 2024Contracted as Art Director / brand design & typographic lead, the internal CDM team briefed me to create a new brand identity, a bespoke Café del Mar typeface family and visual artwork guidelines.
Music Brand Design & Typography Lead at CDM Team / Café Del Mar
January 1, 2024 - July 1, 2024Led brand design and typographic direction for an internal CDM team project, creating a bespoke Café del Mar typeface family and visual artwork guidelines.
Head of Brand Design at VIAPLAY GROUP
October 31, 2023 - July 17, 2025Responsible for art direction and brand guardianship across TV and app platforms in Nordic, European, and North American markets. Worked closely with marketing on subscription strategy implementation covering UK, Netherlands, Poland, US, and Canada, including Series, Sports, Films, and Nordic Noir.
Head of Brand Design at VIAPLAY GROUP
October 31, 2023 - July 17, 2025Responsible for art direction and brand guardianship across TV and APP platforms for Nordic, European, and North American channels. Collaborated closely with marketing on subscription strategy and implementation across UK, Netherlands, Poland, US, and Canada, covering series, sports, films, and Nordic Noir content.
Head of Brand Design at VIAPLAY GROUP
October 31, 2023 - July 17, 2025Responsible for art direction and brand guardianship for TV and app services across Nordic, European, and North American channels. Collaborated closely with marketing on subscription strategy and implementation for various regions and content including series, sports, films, and Nordic Noir.
Head of Brand Design at VIAPLAY GROUP
October 31, 2023 - July 17, 2025Responsible for art direction and brand management for TV and app platforms across Nordic, European, and North American channels. Worked closely with marketing teams on subscription strategy and implementation for multiple regions including the UK, Netherlands, Poland, US and Canada. Oversaw brand design for series, sports, films, and Nordic Noir genres.
Head of Brand Design at VIAPLAY GROUP
September 1, 2022 - October 1, 2023Responsible for Art Direction, TV and APP brand guardianship and evolution across all Nordic, European and North American channels. Collaborated with marketing on subscription strategy and implementation. Coverage UK, Netherlands, Poland, US and Canada.
Head of Brand Design at Global Citizen
September 1, 2022 - October 1, 2023Responsible for Art Direction, TV and APP brand guardianship and evolution across all Nordic, European and North American channels. Closely working with marketing on subscription strategy and implementation.
Head of Brand Design
September 1, 2022 - October 31, 2023Responsible for Art Direction, TV and APP brand guardianship and evolution across all Nordic, European and North American channels. Closely working with marketing on subscription strategy and implementation. UK, Netherlands, Poland, US and Canada.
Head of Brand Design at Global Citizen (NGO)
September 1, 2022 - October 1, 2023Responsible for Art Direction, TV and APP brand guardianship and evolution across Nordic, European and North American channels. Collaborated with marketing on subscription strategy and implementation across UK, Netherlands, Poland, US and Canada.
Art Director at POLLEN.co
August 31, 2022 - July 17, 2025Managed all design marketing assets for live music and sports events and experiences. Collaborated closely with marketing on strategy and ensured synergy with copywriting across the customer experience. Led a team of 4 designers across digital and motion.
Art Director at POLLEN.co
August 31, 2022 - July 17, 2025Hands-on Art Director overseeing all design marketing assets for live music and sports events and experiences. Worked closely with marketing on strategy and ensured copywriting synergy throughout the customer experience. Led a team of 4 designers across digital and motion.
Art Director at POLLEN.co
August 31, 2022 - July 17, 2025Hands-on Art Director managing all design marketing assets for live music and sports events/experiences. Worked closely with marketing on strategy and copywriting synergy throughout the customer experience. Led a team of 4 designers across digital and motion.
Art Director at POLLEN.co
August 31, 2022 - July 17, 2025Hands-on Art Director managing all design marketing assets for live music and sports events/experiences. Collaborated closely with marketing teams to ensure strategic alignment and copywriting synergy across the customer journey. Led a team of 4 designers specializing in digital and motion design.
Co-Founder / Creative Director at VICTOR&BELL
August 31, 2021 - July 17, 2025Co-Creative Director for NGO Global Citizen’s music events including Global Citizen Music Festival, Global Goal Live, and Global Goal Prize Awards. Provided art direction for all campaigns, design, film and photography direction, leading to increased public awareness of inequality and significant financial support.
Co-Founder / Creative Director at VICTOR&BELL
August 31, 2021 - July 17, 2025Co-Creative Director for NGO Global Citizen’s music events including Global Citizen Music Festival, Global Goal Live, and Global Goal Prize Awards. Responsible for art direction across all campaigns, design, film, and photography direction. These high-profile campaigns increased public awareness of inequality issues and led to significant financial investments and direct support.
Co-Founder / Creative Director at VICTOR&BELL
August 31, 2021 - July 17, 2025Co-Creative Director for NGO Global Citizen’s music events including Global Citizen Music Festival, Global Goal Live, and Global Goal Prize Awards. Responsible for art direction across campaigns, design, film, and photography direction. These campaigns increased public awareness of inequality issues and led to a significant surge in financial investments and support.
Co-Founder / Creative Director at VICTOR&BELL
August 31, 2021 - July 17, 2025Co-Creative Director for Global Citizen’s major music events including the Global Citizen Music Festival, Global Goal Live, and Global Goal Prize Awards. Provided art direction for all campaigns including design, film, and photography direction. These campaigns raised public awareness on inequality and triggered a significant increase in financial investments and support.
Art Director at Global Citizen
August 1, 2021 - August 1, 2022Hands-on Art Director overseeing all design marketing assets for live music and sports events/experiences. Working closely with marketing on strategy and ensuring copywriting synergy throughout the customer experience. Leading a team of 4 designers across digital and motion.
Art Director
August 1, 2021 - August 31, 2022A hands on Art Director overseeing all design marketing assets for live music and sports event / experiences. Working closely with marketing on strategy and ensuring copywriting synergy throughout the customer experience. Leading a team of 4 designers across digital and motion.
Art Director at Global Citizen (NGO)
August 1, 2021 - August 1, 2022Hands-on Art Director overseeing all design marketing assets for live music and sports events/experiences. Worked closely with marketing on strategy and ensured copywriting synergy throughout the customer experience. Led a team of 4 designers across digital and motion.
Design & Direction at DVSBYDESIGN
October 31, 2019 - July 17, 2025Associate Design Director at W12 Studios leading branding and motion design on pitches. Art Direction for Lulu Guinness across digital, print, and social. Conceptual designer for Amazon and Coca Cola campaigns covering digital, motion, 3D tracking, compositing, and colour grading. Brand manager for FIBA ensuring consistency across live European broadcasts.
Design & Direction at DVSBYDESIGN
October 31, 2019 - July 17, 2025Associate Design Director at W12 Studios leading branding and motion projects. Art Director for Lulu Guinness on digital, print, and social campaigns. Conceptual Designer for Amazon on digital and motion including 3D tracking and post production. Conceptual Designer for Coca Cola DOOH and social campaign featuring 'ELVIS'. Brand manager for FIBA Champions League and World Cup qualifiers overseeing OSP consistency and quality for live European output.
Design & Direction at DVSBYDESIGN
October 31, 2019 - July 17, 2025Associate Design Director leading branding and motion design on pitches for content and product projects. Art Director for Lulu Guinness focusing on digital, print and social campaigns. Conceptual Designer for Amazon, Coca Cola, and FIBA including 3D tracking, compositing, post-production, and brand management for live European broadcasts.
Design & Direction at DVSBYDESIGN
October 31, 2019 - July 17, 2025Associate Design Director at W12 Studios leading design for content and product pitches. Art Director for Lulu Guinness on digital, print, and social campaigns. Conceptual Designer for Amazon's digital and motion projects including 3D tracking, compositing, color grading, and post-production. Campaign design for Coca Cola’s DOOH and social featuring the 'ELVIS' campaign. OSP Brand Manager for FIBA Champions League and World Cup qualifiers ensuring live European broadcast consistency.
Co-Founder / Creative Director at Global Citizen
October 1, 2019 - August 31, 2021Co-Creative Director for NGO Global Citizen’s music events; Global Citizen Music Festival, Global Goal Live and Global Goal Prize Awards. Art Direction for all campaigns, design, film and photography direction. These high profile campaigns increased public awareness of the issues of inequality and led to an exponential surge in financial investments and direct support.
Co-Founder / Creative Director at Global Citizen (NGO)
October 1, 2019 - August 1, 2021Co-creative director for NGO Global Citizen’s music events; Global Citizen Music Festival, Global Goal Live and Global Goal Prize Awards. Art direction for campaigns, design, film and photography direction. These high-profile campaigns increased public awareness of inequality and led to a surge in financial investments and direct support.
Art Director at VIACOM NETWORK / 5Creative
October 31, 2017 - July 17, 2025Art director for on- and off-air TV promo, digital, social, and DOOH for Viacom channels. Led Channel 5 rebrand team producing brand identities, OSP, titles, and idents packages. Managed design team and aligned creative to scheduling and marketing strategies.
Art Director at VIACOM NETWORK
October 31, 2017 - July 17, 2025Art Director for all on-and off-air TV promo, digital, social and DOOH across Viacom family channels, including leading the Channel 5 rebrand team. Created comprehensive brand identities, on-screen packages, title sequences and Idents for multiple Viacom channels and digital platforms. Managed design team and aligned on-air scheduling with marketing strategies.
Art Director at 5Creative - VIACOM NETWORK
October 31, 2017 - July 17, 2025Art Director for on- and off-air TV promos, digital, social and DOOH for Viacom channels. Key role in Channel 5 rebrand team delivering comprehensive brand identity, on-screen presentation, titles & idents, team management and alignment with marketing and scheduling strategies.
Art Director at VIACOM NETWORK / 5Creative
October 31, 2017 - July 17, 2025Art Director responsible for on-air and off-air TV promos, digital, social, and DOOH content across Viacom channels. Led design team and Channel 5 rebrand including brand identity, OSP, titles, idents, and the My5 on-demand service. Managed design schedules aligned with marketing strategies.
Associate Design Director (Branding / Motion) at W12 Studios
October 1, 2017 - October 31, 2019Leading design on pitches for content and product projects.
Head of Design UK at EUROSPORT DISCOVERY
January 31, 2014 - July 17, 2025Creative lead on live sports TV promotion including bi-annual channel rebrands. Managed on-air creative, production stings, title sequences, and live studio gallery graphics. Delivered fully integrated 2D, 3D, and shoot-based creative for a variety of sports programming with budgeting and creative synergy between UK and Paris offices.
Head of Design UK at EUROSPORT DISCOVERY
January 31, 2014 - July 17, 2025Creative lead for live sports TV promotion and live gallery graphics, including bi-annual channel rebrands and on-air creative for multiple European sports programs. Worked closely with production budgets and partnered with Paris HQ for creative synergy. Delivered integrated 2D, 3D, and shoot-based creative for major sports including golf, motorsports, tennis, cycling, snooker, athletics, and wintersports.
Head of Design UK at EUROSPORT DISCOVERY
January 31, 2014 - July 17, 2025Creative lead on live sports TV promotion and live gallery graphics. Led bi-annual channel rebrands and managed on-air creative including production stings, title sequences, and live studio gallery graphics. Collaborated with Paris HQ on creative synergy and managed budgets. Delivered integrated 2D, 3D and shoot-based creative for a variety of sports programs.
Head of Design UK at EUROSPORT DISCOVERY
January 31, 2014 - July 17, 2025Creative lead for live sports TV promotion and live gallery graphics, handling bi-annual channel rebrands. Managed production budgets and coordinated with Paris HQ for creative synergy. Delivered integrated 2D, 3D, and shoot-based creative for programs covering golf, motorsports, tennis, cycling, snooker, athletics, and winter sports.
Art Director at 5Creative
January 1, 2014 - October 1, 2017Art Director for all on- and off-air TV promos, digital, social and DOOH for the Viacom family. Led Channel 5 rebrand work, OSP, titles & idents package for C5, 5USA, 5STAR, 5SPIKE and My5; managed design team and lead rebrand initiatives aligning on-air scheduling and marketing strategies.
Head of Design UK at 5Creative
October 1, 2006 - January 1, 2014Creative lead on live sports TV promotion and live gallery graphics; bi-annual channel rebrand. Managed production budgets and partnered with Paris HQ on creative synergy. Led on-air creative, production stings, titles & IDs for channels and on-demand services.
Head of Design UK at Viacom Network
October 1, 2006 - January 1, 2014Creative lead on Live sports TV promotion and live gallery graphics. Bi-annual channel rebrand. Managed production budgets and partnered with Paris HQ on creative synergy. Design Lead for all on-air creative, production stings, titles and live studio gallery graphics.
Head of Design UK
October 1, 2006 - January 31, 2014Creative lead on Live sports TV promotion and live gallery graphics. Bi-annual channel rebrand. Working closely with the production budget and partnering with the Paris HQ office on creative synergy. Design Lead for all on-air creative, production stings, titles and live studio gallery graphics. Subcommittee member for bi-annual live studio proposals. Delivered fully integrated 2D, 3D and shoot based creative for Eurosport programmes.
Head of Design UK at VIAPLAY GROUP
October 1, 2006 - January 31, 2014Creative lead on live sports TV promotion; bi-annual channel rebrands. Managed on-air creative, production stings, title sequences and live studio graphics; contributed as a subcommittee member for bi-annual live studio proposals; delivered integrated 2D/3D and shoot-based creative for Eurosport programmes (e.g., PGA Tour golf, motorsports, tennis, cycling, snooker, athletics, winter sports).
Education
MA Design and Visual Communications at Kent Institute of Art & Design
January 1, 2001 - December 31, 2001BA Digital Communication and Media / Multimedia at Kent Institute of Art & Design
January 1, 1998 - December 31, 1998MA Design and Visual Communications at Kent Institute of Art & Design
January 1, 2001 - December 31, 2002BA Digital Communication and Media / Multimedia at Kent Institute of Art & Design
January 1, 1997 - December 31, 2000MA Design and Visual Communications at Kent Institute of Art & Design
January 1, 2000 - December 31, 2001BA Digital Communication and Media / Multimedia at Kent Institute of Art & Design
January 1, 1997 - December 31, 2000MA Design and Visual Communications at Kent Institute of Art & Design
January 1, 2001 - December 31, 2002BA Digital Communication and Media / Multimedia at Kent Institute of Art & Design
January 1, 1998 - December 31, 2001MA Design and Visual Communications at Kent Institute of Art & Design
January 11, 2030 - December 8, 2025BA Digital Communication and Media / Multimedia at Kent Institute of Art & Design
January 11, 2030 - December 8, 2025MA Design and Visual Communications at Kent Institute of Art & Design
January 11, 2030 - March 4, 2026BA Digital Communication and Media / Multimedia at Kent Institute of Art & Design
January 11, 2030 - March 4, 2026MA Design and Visual Communications at Kent Institute of Art & Design
January 11, 2030 - April 29, 2026BA Digital Communication and Media / Multimedia at Kent Institute of Art & Design
January 11, 2030 - April 29, 2026MA Design and Visual Communications at Kent Institute of Art & Design
January 11, 2030 - May 15, 2026BA Digital Communication and Media / Multimedia at Kent Institute of Art & Design
January 11, 2030 - May 15, 2026Qualifications
Co-Founder / Creative Director
October 1, 2019 - August 31, 2021Co-Creative Director for NGO Global Citizen’s music events
October 1, 2019 - August 31, 2021Art Director
August 1, 2021 - August 31, 2022Head of Brand Design
September 1, 2022 - October 31, 2023Series , Sports, Films and Nordic Noir Art Director / Design Lead
August 1, 2024 - March 31, 2025Music Brand Design & Typography Lead
January 1, 2024 - July 31, 2024Head of Design UK
October 1, 2006 - January 31, 2014Art Director
January 1, 2014 - October 31, 2017Associate Design Director (Branding / Motion)
October 1, 2017 - October 31, 2019Industry Experience
Media & Entertainment, Non-Profit Organization, Consumer Goods, Software & Internet, Telecommunications, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
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