LTT Club

LTT Club is a training and lifestyle app designed to support long-term personal development by combining physical training, nutrition, and psychology in one cohesive experience.

In this project, I was responsible for the full visual and experiential design, working across branding, UI, and UX. The goal was to create a premium yet approachable product that feels motivating rather than overwhelming, and structured without becoming rigid.

From a UX perspective, the focus was on clarity and flow. The app guides users through their daily routines, workouts, meals, and reflections in a way that feels intuitive and supportive. Complex information such as progress tracking, schedules, and personal programs was simplified into clear visual hierarchies and easy-to-understand interfaces.

On the UI and brand side, I developed a visual language that balances discipline and warmth. Dark surfaces, clear typography, and a restrained color palette create focus and consistency, while accent colors and imagery add energy and encouragement. The branding extends seamlessly across app, web, and presentation materials, ensuring a coherent experience at every touchpoint.

LTT Club is designed not just as a training app, but as a structured companion for personal growth, where design plays an active role in motivation, trust, and long-term engagement. #photo #illustrator