Hi, I’m Rebecca Kroegel. I’m a creative and strategic digital marketer with a solid foundation in graphic design and web development. I discovered my real passion in marketing early on and have spent the last several years expanding skills across SEO, content marketing, social media, and analytics. My side projects taught me how to speak to different audiences, write effectively, and turn data into actionable improvements while building a personal brand and business mindset. Most recently I worked as a digital marketing specialist at a small agency, handling SEO, social media, email marketing, web design, UX, and analytics end-to-end. I’m a curious, ambitious self-starter who thrives in fast-paced environments, loves learning the latest trends, and enjoys translating insights into growth for brands and clients.

Rebecca Kroegel

Hi, I’m Rebecca Kroegel. I’m a creative and strategic digital marketer with a solid foundation in graphic design and web development. I discovered my real passion in marketing early on and have spent the last several years expanding skills across SEO, content marketing, social media, and analytics. My side projects taught me how to speak to different audiences, write effectively, and turn data into actionable improvements while building a personal brand and business mindset. Most recently I worked as a digital marketing specialist at a small agency, handling SEO, social media, email marketing, web design, UX, and analytics end-to-end. I’m a curious, ambitious self-starter who thrives in fast-paced environments, loves learning the latest trends, and enjoys translating insights into growth for brands and clients.

Available to hire

Hi, I’m Rebecca Kroegel. I’m a creative and strategic digital marketer with a solid foundation in graphic design and web development. I discovered my real passion in marketing early on and have spent the last several years expanding skills across SEO, content marketing, social media, and analytics. My side projects taught me how to speak to different audiences, write effectively, and turn data into actionable improvements while building a personal brand and business mindset.

Most recently I worked as a digital marketing specialist at a small agency, handling SEO, social media, email marketing, web design, UX, and analytics end-to-end. I’m a curious, ambitious self-starter who thrives in fast-paced environments, loves learning the latest trends, and enjoys translating insights into growth for brands and clients.

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Language

English
Fluent

Work Experience

Digital Marketer / Project Manager at Spinifex Communications
March 1, 2021 - October 7, 2025
End-to-end campaign management with time and budget oversight; KPI reporting; Google ads setup/optimisation and reporting; social media advertising; SEO audits/strategy/implementation; social media management; web design/maintenance; EDM campaigns; content/ graphic design; filming/editing; project coordination; copywriting; content/auditing; UX design; offshore developer liaison; client liaison; marketing automation.
Digital Producer at Destination NSW
September 1, 2019 - October 7, 2025
Campaign updates across platforms (Jira, Crowdriff, Drupal, ATDW, Monsido); manage visitnsw.com and sydney.com; provide operator support and UX feedback for redesign; SEO management; coordinate campaigns between creative and development teams; assist with online membership program; product database maintenance; customer support desk; basic HTML/CSS.
Marketing Coordinator at Centro ASSIST
December 1, 2018 - October 7, 2025
SEO, website updates, email marketing, social media (Facebook & LinkedIn), digital/print design, market research, marketing strategy development, webinars, AdWords, Facebook ads, content creation, landing page design, mobile optimization, weekly/monthly performance reporting, trend monitoring, webinar promotion, A/B testing.
Web Developer at Sandhills East
July 1, 2018 - October 7, 2025
Website design and development from brief to launch; HTML5, CSS, JavaScript & jQuery; CMS usage; SEO optimization; testing; mobile-first considerations; server uploads and site maintenance.
Freelance Graphic Designer at A Creative Nomad
August 1, 2017 - October 7, 2025
Traveling and freelancing as a graphic and web designer; branding, infographics, brochures, POS, magazines; digital campaigns, social media management and copywriting; SEO, content marketing, and analytics; invoicing, contracts, administration; time management and working across time zones; outsourcing and staff management when needed.
Senior Design Officer at NSW Ambulance
April 1, 2016 - October 7, 2025
Campaign design from concept to production; brand guidelines enforcement; large/small format design; Sirens monthly magazine (up to 60 pages); mail campaigns with Mailchimp; internal communications and surveys; intranet/internet updates; template creation; cross-team collaboration.
Founder/Creator at She Roams Solo
April 1, 2016 - Present
Founder of a travel-focused social networking platform with forum and blog; led design/development, branding, and growth strategy; managed partnerships, staff, and affiliate marketing; content creation, email marketing, video production, events; global audience growth; community management and PR.
Marketing Coordinator / Graphic Designer at ASI Solutions
November 1, 2014 - October 7, 2025
In-house magazine production; event coordination; print and digital design; email marketing; campaign management from artwork to execution; invoicing and accounts; asset management and vendor coordination; branding and style guidelines.
Graphic Designer at Ehouse
December 1, 2012 - October 7, 2025
Real estate design and marketing in London; fast turnarounds; client communication; InDesign; print/digital materials; templates; brochures; maps; branding and multipage design.
In-House Graphic Designer / Assistant Admin at Phytologic
March 1, 2011 - October 7, 2025
In-house graphic design; social media updates; customer relations; magazine production; packaging/labels; POS; emails; branding guidelines; photography and image retouching; design according to medical restrictions.
Travel Blogger at Creative Nomad
March 1, 2011 - Present
Travel blog owner; illustration/infographics; WordPress management; CSS/HTML; SEO and digital marketing; social media promotion; content creation; email newsletters; backlink campaigns; PR opportunities; affiliate marketing.

Education

Certificate III Graphic Design at Campbelltown TAFE
January 1, 2009 - January 1, 2011
Cert II Animal Studies at Richmond TAFE
January 1, 2007 - January 1, 2008
High School Certificate at Fairvale High School
January 1, 1999 - December 31, 2004
Google Analytics Academy at Online
January 1, 2018 - January 1, 2018

Qualifications

Certificate III Graphic Design
January 1, 2009 - January 1, 2011
Cert II Animal Studies
January 1, 2007 - January 1, 2008
High School Certificate
January 1, 1999 - December 31, 2004
Google Analytics Academy
January 1, 2018 - January 1, 2018

Industry Experience

Software & Internet, Media & Entertainment, Healthcare, Travel & Hospitality, Professional Services, Education