For indie artist Mayur Deve’s single “Aise Kaise,” I took on the full-spectrum audio role as music producer, mixing engineer, and mastering engineer, helping shape the song from a raw idea into a polished, emotionally resonant release.
The track called for a blend of modern indie-pop aesthetics with a minimal yet impactful arrangement that would let the vocals and lyrics take center stage. My focus was on maintaining the emotional integrity of the song while elevating its sonic depth and commercial viability.
My contributions included:
Full music production—arranging instrumentation, sound selection, and layering textures
Guiding the vocal recording process and refining vocal tone through editing and tuning
Performing detailed mixing, ensuring clarity, space, and balance across elements
Final mastering to industry standards for streaming platforms and distribution
“Aise Kaise” stands as a testament to the power of indie storytelling paired with professional production, and has been appreciated for its clean, emotive sound and cohesive vibe.

For this Aditya Birla Group advertisement, I served as the music producer and mixing engineer, developing a soundscape that reflected the brand’s values of trust, progress, and legacy. The campaign required a refined and emotionally resonant musical approach that could underscore the visuals with depth and elegance.
My responsibilities included:
Creating a custom musical score that conveyed professionalism and emotional warmth
Incorporating cinematic elements with modern instrumentation to match the brand tone
Overseeing arrangement, sound design, and vocal direction (if applicable)
Providing final mixing and mastering optimized for TV, cinema, and digital platforms
The result was a sophisticated, emotionally-driven audio piece that elevated the storytelling and aligned seamlessly with Aditya Birla’s brand ethos. The ad was distributed widely across multiple media platforms, adding to the campaign’s overall impact and recognition.

As the music producer and mixing engineer for a high-energy Flipkart ad campaign, I was responsible for crafting a sonic identity that matched the brand’s upbeat, youthful, and vibrant personality. Working closely with the creative team and ad agency, I developed a dynamic composition that blended catchy hooks with a contemporary commercial sound to enhance the visual storytelling.
My role included:
Composing and producing the full audio track from concept to completion
Layering rhythmic elements, melodic motifs, and brand-aligned sound cues
Directing vocal sessions and aligning timing to the visual edit
Final mixing and mastering for multi-platform delivery (TV, web, social media)
The final product was a punchy, memorable track that complemented Flipkart’s energetic branding and messaging, contributing to a successful rollout across major digital and broadcast channels.