Content used only to be about filming something and posting it… but I started to realise there’s way more to it than that. Not just filming or editing, but the overthinking, the rewatching, the “does this actually make sense?” moments, and trying to figure out what people will actually connect and engage with. Some days it feels easy. Other days you realise how much thought actually sits behind a few seconds of video. What I’ve learned is that it’s not at all about being perfect; It’s about understanding people, better still, understanding your audience just a little bit better each time. Creating has always been something I enjoyed, but recently I’ve started building on it more intentionally as a UGC creator, already I have been to movie premieres with some of the UKs most elite artists and actors, I have interviewed one the the UK’s most famous boxers and covered content on both relevant and overlooked topics on UK culture.…Content used only to be about filming something and posting it… but I started to realise there’s way more to it than that. Not just filming or editing, but the overthinking, the rewatching, the “does this actually make sense?” moments, and trying to figure out what people will actually connect and engage with. Some days it feels easy. Other days you realise how much thought actually sits behind a few seconds of video. What I’ve learned is that it’s not at all about being perfect; It’s about understanding people, better still, understanding your audience just a little bit better each time. Creating has always been something I enjoyed, but recently I’ve started building on it more intentionally as a UGC creator, already I have been to movie premieres with some of the UKs most elite artists and actors, I have interviewed one the the UK’s most famous boxers and covered content on both relevant and overlooked topics on UK culture.WWWW…