Promotional Flyer for a Fitness and Wellness Center

I was asked to create a flyer promoting an Open House week at a fitness and wellness center in celebration of its 34th anniversary. The concept was to be fun and inviting. The client provided me with several photos. I selected one in which the photographer caught the instructors jumping mid-air, as I felt that conveyed a sense of excitement. I used Photoshop to remove distractions, such as the water bottle and towels hanging on the back wall, the clock, and a mirror with a distracting reflection. I used Illustrator to create lines that represent movement and colorful stars in the client’s brand colors, evoking a sense of fun. I brought the edited photo and illustrations into InDesign to complete the layout and design. The client also requested a coupon that would be handed out during the open house week, offering a discount on the enrollment fee.

As a long-time client, Galter Life Center typically doesn’t provide me with detailed instructions. However, I do refer to the brand and style guide when working on projects for Galter. #graphicdesigner #designer #photoediting #printdesigner