Promotional Campaign for Small Business Saturday-print and digital assets

Since 2018, I have designed the chamber’s annual printed gift guide. For 2024, I was responsible for both the guide and all promotional items tied to their Small Business Saturday campaign, including a 60 x 36-inch banner, a door hanger, a 1200 x 1200 px social media post used on Facebook, Instagram and in promotional emails, a 16-page printed and digital gift guide, and directional banners hung near the event location. My past gift guide cover designs played off the chamber logo by placing the capital “N” inside a circular element, like a wreath. The chamber was receptive to working with the same design concept for the guide cover, but having a cohesive design across all promotional items. I used snowflakes as the circular element on the guide cover and as a patterned background for the event promotional items. To represent the “shop local” theme of Small Business Saturday, I modified a licensed graphic of storefronts to reflect the businesses in the area. I used the storefront graphics consistently at the bottom of each piece. Key information was highlighted in solid-colored circles that bleed off the edge of the page, and teal and blue formed the main color palette throughout. #graphicdesigner #designer