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Hi, I’m Caitlin MacGowan. I currently work as Marketing & Social Media Manager for Snow Paw Store, while also operating as a freelance artist creating custom pet portraits and TTRPG character commissions. I love blending creative work with practical marketing results, and I’m passionate about animals and helping brands connect with people in meaningful ways. I bring a mix of creative, commercial and communication skills to every project, with a lifelong love of animals. My experience covers social media management, content creation, community engagement and brand artistry, supported by strong customer service, team leadership and retail operations knowledge and the passion for creating exciting new things.…Hi, I’m Caitlin MacGowan. I currently work as Marketing & Social Media Manager for Snow Paw Store, while also operating as a freelance artist creating custom pet portraits and TTRPG character commissions. I love blending creative work with practical marketing results, and I’m passionate about animals and helping brands connect with people in meaningful ways. I bring a mix of creative, commercial and communication skills to every project, with a lifelong love of animals. My experience covers social media management, content creation, community engagement and brand artistry, supported by strong customer service, team leadership and retail operations knowledge and the passion for creating exciting new things.

Caitlin MacGowan

Book Illustrator, Children’s Book Illustrator, Freelance Digital Illustrator, +5

5.0 (2 reviews)

Hi, I’m Caitlin MacGowan. I currently work as Marketing & Social Media Manager for Snow Paw Store, while also operating as a freelance artist creating custom pet portraits and TTRPG character commissions. I love blending creative work with practical marketing results, and I’m passionate about animals and helping brands connect with people in meaningful ways. I bring a mix of creative, commercial and communication skills to every project, with a lifelong love of animals. My experience covers social media management, content creation, community engagement and brand artistry, supported by strong customer service, team leadership and retail operations knowledge and the passion for creating exciting new things.…Hi, I’m Caitlin MacGowan. I currently work as Marketing & Social Media Manager for Snow Paw Store, while also operating as a freelance artist creating custom pet portraits and TTRPG character commissions. I love blending creative work with practical marketing results, and I’m passionate about animals and helping brands connect with people in meaningful ways. I bring a mix of creative, commercial and communication skills to every project, with a lifelong love of animals. My experience covers social media management, content creation, community engagement and brand artistry, supported by strong customer service, team leadership and retail operations knowledge and the passion for creating exciting new things.

Available to hire

Hi, I’m Caitlin MacGowan. I currently work as Marketing & Social Media Manager for Snow Paw Store, while also operating as a freelance artist creating custom pet portraits and TTRPG character commissions. I love blending creative work with practical marketing results, and I’m passionate about animals and helping brands connect with people in meaningful ways.

I bring a mix of creative, commercial and communication skills to every project, with a lifelong love of animals. My experience covers social media management, content creation, community engagement and brand artistry, supported by strong customer service, team leadership and retail operations knowledge and the passion for creating exciting new things.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Marketing & Social Media Manager at Snow Paw Store

August 1, 2024 - Present

Manage and grow social media presence across multiple platforms. Create marketing campaigns, promotional content and branded assets. Develop community engagement strategies and strengthen customer relationships. Coordinate product launches, seasonal promotions and online campaigns. Analyse content performance and optimise marketing activity using platform insights. Support brand growth through content planning, copywriting and visual storytelling.

Freelance Artist & Business Owner at Self-Employed / Freelance

August 1, 2024 - Present

Operate an independent art business specialising in custom pet portraits and TTRPG character artwork. Manage client communications, quotes, invoicing and project delivery. Create digital artwork tailored to client specifications and deadlines. Promote services through social media, online communities and portfolio platforms. Build repeat business through strong customer relationships and high-quality creative work.

Freelance Artist & Business Owner at Independent

August 1, 2024 - Present

Operate an independent art business specializing in custom pet portraits and TTRPG character commissions. Manage client communications, quotes, invoicing and project delivery. Create digital artwork tailored to client specifications and deadlines. Promote services through social media, online communities and portfolio platforms.

Marketing & Social Media Manager at Snowpaw Store

August 1, 2024 - Present

Store Manager at Bradley Green Pet Store

January 1, 2020 - June 1, 2021

Led store operations, staff development, customer service and supplier relationships while driving sales growth.

Kennel Manager at Audley Lodge Luxury Boarding

May 1, 2019 - August 1, 2024

Managed a team of 6 staff and daily kennel operations. Maintained high standards of animal welfare, health and enrichment. Conducted risk assessments and implemented safety procedures. Recorded treatments, medications and feeding schedules. Improved customer satisfaction through service and welfare initiatives.

Brand Ambassador at Skylos Foods

February 1, 2018 - May 1, 2019

Promoted products through events, customer engagement and social media marketing activities.

Brand Ambassador at Skylo's Foods

February 1, 2018 - May 1, 2019

Promoted products through events, customer engagement and social media marketing activities.

Brand Ambassador at Skye Foods

February 1, 2018 - May 1, 2019

Promoted products through events, customer engagement and social media marketing activities.

Dog Health & Nutrition Specialist at Betty & Butch

January 1, 2017 - December 31, 2018

Provided nutritional guidance, managed inventory and supported promotional activities.