Ideal Lipstick

Research-Driven Product Design at the Intersection of Beauty, Science & Perception A large-scale beauty research project developed with L’Oréal Research & Innovation and the Cognitive Sciences department, focused on defining the archetype of the “ideal lipstick” for the Asian market. As Creative Director, I shaped the research-driven visual strategy, consulted the team on how complex parameters should be translated into testable visuals, and personally executed the core product, packaging, and 3D visualizations used in the study.