Led ad campaigns for 30+ brands including SureCheck and Sendo on Meta, TikTok, and YouTube, driving over €500K profit. Created static and animated video ads that enhanced click-through rates and return on investment. Launched over 30 campaigns and built sophisticated email flows. Led IT projects involving website redesigns and mobile application development delivering user-focused solutions.

Co-founder and CMO at Resono

July 31, 2024 - July 24, 2025

Launched Bulgaria’s first mobile app for DZI/NVO preparation, gaining 10,000 users in the first month without ad spending. Produced over 50 animated video lessons reaching over 1 million viewers and generating 180,000+ engagements. Built and automated onboarding and nurture email flows achieving up to 58% open rates and 22% click-through rates. Drove continuous improvement in content and user experience based on audience feedback loops.

Digital Strategist and Content Creator at Freelancer

January 31, 2023 - July 24, 2025

Developed creative strategy and content for clients such as SeaSpace, Zippy (SaaS), PUNKT Studio, and Trimontium leading to increased bookings, brand awareness, and business growth. Created presentations, social media, email, and website content tailored to client needs and target audiences.

Content Creator at Proof

July 31, 2018 - July 24, 2025

Developed engaging copy and social content for a variety of client brands, adapting tone and style to diverse audiences. Created compelling images, visual assets, and presentations supporting client communication needs.

Co-founder and CMO at Resono

July 1, 2024 - July 1, 2024

Launched Bulgaria’s first mobile app for DZI/NVO prep; grew to 10,000 users in the first month with zero ad spend. Produced 50+ animated video lessons, reaching over 1,000,000 viewers and driving 180,000+ engagements. Built and automated onboarding and nurture email flows (58% open rate, 22% CTR, 19% upgrade rate). Drove continuous improvement of content and user experience through audience feedback loops.

Lead of Digital Marketing at Unicorns Switzerland

July 1, 2025 - July 1, 2025

Launched and managed digital campaigns for 30+ brands on Meta, TikTok and YouTube, driving €500K+ profit.

Digital Strategist & Content Creator (Freelancer) at SeaSpace

January 1, 2023 - January 1, 2023

Developed creative strategy and produced content for websites, social media and email, resulting in a 35% increase in bookings over 6 months.

Content Creator at Proof

July 1, 2018 - July 1, 2018

Content Creator: Developed engaging copy and social content for a range of client brands, adapting tone and style to diverse audiences; created compelling images, visual assets, and presentations.