Coffee House Brand Identity

Amber is a cozy space in Kaliningrad, right by the shores of the Baltic Sea, where you can always enjoy aromatic coffee, fresh desserts and stunning views of the coastline. The name in honor of the sunstone is not a coincidence, as Kaliningrad is considered the amber capital of the world. Amber symbolizes warmth, light, and natural beauty. All these qualities are embodied in the atmosphere of the coffee house, where every guest can feel comfort, inspiration and a connection to nature.

Task:
Concise logo and brand identity in natural shades.

Solution:
The foundation of the brand identity is images that imitate hand-drawn sketches. This approach reflects the relaxed and inspiring atmosphere of the coffee house. The color palette of warm natural tones, ranging from amber to coffee, conveys the comfort, coziness and warmth present in the cafe. The logo in the form of a brooch combines the images of amber and coffee. The logo is dynamic and can evolve within the existing concept.

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