Vocal Workshop Brand Identity

Tочка сборки (Assemblage Point) is a vocal workshop where work with a voice is carried out through the lens of vocal mechanics. A Voice apparatus is a mechanism consisting of various elements each of which requires tuning, debugging and adjustment. The assemblage point is the junction of the work of each individual element into a common mechanism.

Task:
Bright concise logo and brand identity.

Solution:
The logo is a combination of the font part and the brand sign which combines the outlines of a note associated with music and a nut which is a metaphor for vocal mechanics. The corporate style is formed by the main graphic element, the corporate color palette and gradients. The chosen colors are bright and cheerful because singing and learning is fun and interesting!

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