I am a graphic designer with experience in large-format graphics, signage design, FMCG materials, and print production workflows. I develop retail assets, POP displays, promotional signage, packaging, and branding applications while producing production-ready files and managing proofing to meet brand and technical specifications in fast-paced environments. I thrive in cross-functional teams and enjoy collaborating with clients, vendors, and colleagues to translate concepts into effective visual solutions. Proficient in Adobe Illustrator, Photoshop, and InDesign, I bring strong communication, strategic thinking, and hands-on production skills to deliver impactful branding and retail campaigns for global brands and local initiatives.…

Eliana Mariela Cruz P

I am a graphic designer with experience in large-format graphics, signage design, FMCG materials, and print production workflows. I develop retail assets, POP displays, promotional signage, packaging, and branding applications while producing production-ready files and managing proofing to meet brand and technical specifications in fast-paced environments. I thrive in cross-functional teams and enjoy collaborating with clients, vendors, and colleagues to translate concepts into effective visual solutions. Proficient in Adobe Illustrator, Photoshop, and InDesign, I bring strong communication, strategic thinking, and hands-on production skills to deliver impactful branding and retail campaigns for global brands and local initiatives.…

Available to hire

I am a graphic designer with experience in large-format graphics, signage design, FMCG materials, and print production workflows. I develop retail assets, POP displays, promotional signage, packaging, and branding applications while producing production-ready files and managing proofing to meet brand and technical specifications in fast-paced environments.

I thrive in cross-functional teams and enjoy collaborating with clients, vendors, and colleagues to translate concepts into effective visual solutions. Proficient in Adobe Illustrator, Photoshop, and InDesign, I bring strong communication, strategic thinking, and hands-on production skills to deliver impactful branding and retail campaigns for global brands and local initiatives.

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Language

English
Intermediate

Work Experience

Senior Graphic Designer (Freelance) at VIRUMEC S.A.
February 1, 2019 - January 1, 2024
Developed print and digital materials—large-format—for globally recognized brands. Focused on POP materials, branding applications, and merchandising for retail environments. Designed packaging and promotional materials for FMCG products for global brands from the Reckitt portfolio.
Communications Analyst at Technical University of Cotopaxi
September 1, 2021 - September 1, 2022
Designed POP materials, signage applications, and large-format visuals for retail environments and product activation. Created production-ready files and coordinated with print and signage vendors. Managed proofing and revisions for client approvals. Developed packaging, labels, and promotional materials for FMCG brands. Ensured brand consistency across printed and physical installations.
Graphic Designer (Short-Term Contract) at Council for Intergenerational Equality (CNII)
October 1, 2018 - December 1, 2018
Designed and illustrated printed and digital materials for social campaigns, with a focus on institutional and editorial communication.
Graphic Designer & Community Manager at Ministry of Economic and Social Inclusion (MIES)
July 1, 2015 - September 1, 2017
Created campaign materials including posters, signage, roll-ups, and print assets. Oversaw revisions, approvals, and production coordination. Managed digital communication channels and visual content. Managed social media content to promote social inclusion programs. Oversaw digital citizen engagement channels (Meta, WhatsApp, Telegram).
Graphic Designer at National Secretariat of Political Management
November 1, 2013 - May 1, 2014
Designed visual materials for institutional messaging, including signage, banners, and public communication pieces. Prepared files for print following technical requirements. Designed and laid out editorial and visual materials for public campaigns.
Design Instructor at Rumiñahui Higher Institute
October 1, 2012 - October 1, 2013
Taught courses on Packaging Design and Design Fundamentals II, guiding students in the development of graphic design projects.
Senior Graphic Designer at Zaimella del Ecuador
March 1, 2010 - March 1, 2011
Led creation of POP displays, promotional signage, and packaging for FMCG brands. Prepared large-format and retail signage files for production. Coordinated with production teams to ensure accurate output.
External Communications Analyst at Metis Foundation
October 1, 2008 - October 1, 2009
Designed and laid out institutional newsletters and visual materials with a focus on sustainable tourism promotion.
Graphic Designer at M2 T-shirts and Towels
December 1, 2006 - July 1, 2008
Developed brand applications on textile products (towels, t-shirts), including color separation and creative design concepts.

Education

Bachelor's Degree in Advertising Graphic Design at Israel Technological University
January 11, 2030 - January 1, 2008
High School Diploma in Computer Science at Simón Bolívar Experimental High School
January 11, 2030 - January 1, 1998
Bachelor's Degree in Advertising Graphic Design at Israel Technological University
January 11, 2030 - January 1, 2008
High School Diploma in Computer Science at Simón Bolívar Experimental High School
January 11, 2030 - January 1, 1998

Qualifications

Digital Strategy Boot Camp
January 1, 2022 - February 10, 2026
Santander Open Academy
January 1, 2025 - February 10, 2026
Digital Strategy Boot Camp
January 11, 2030 - March 4, 2026
Responsible Prompting: Maximize AI in Your Business
January 1, 2025 - March 4, 2026

Industry Experience

Retail, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services, Non-Profit Organization, Education
    paper Portfolio Eliana

    These are selected samples of my graphic design work. I look forward to collaborating with new brands, delivering each project with passion, creativity, professionalism, and dedication.

    https://www.twine.net/signin