Content Marketing Specialist at Gurtam

Wrote blog content on new software features, telematics, IoT, and SEO-driven topics. Developed customer stories and media features (including Forbes) that highlight product value and partner success. Shaped product positioning and created sales enablement assets including brochures, presentations, newsletters, and video scripts. Implemented SEO-driven editorial workflows ensuring search visibility and lead generation through keyword research, internal linking, and content performance tracking. Conducted competitor and market analysis to refine content strategy, tone, and messaging. Trained and optimized an internal AI tool to streamline content creation and editing workflows. Managed monthly email digests for partners and leads in 5 languages, reaching an audience of ~22,000.

Creative Copywriter & Editor at Sedgwick

Develop messaging and creative campaigns aligned with global brand and product strategy. Create and edit marketing and brand content, including product overviews, web pages, brochures, and social media assets. Edit and refine executive communications such as presentations, thought-leadership articles, and media pieces. Collaborate with marketing and design teams to ensure brand consistency and engaging storytelling across all channels.

Senior Communications Specialist at Central Design Bureau of Machine Building

Wrote and distributed weekly press releases, building a media and journalist database from scratch. Coordinated participation of key experts in industry events, prepared supporting presentations, and oversaw media outreach. Planned and executed press tours and other company-hosted events. Edited a monthly internal magazine, published for 1,500 employees.