Groove Cycle - Pineapple Mango Serenity

A collaboration with The Fermentorium brewery to redesign and update their Groove Cycle THC drink line. The original design, made with AI, needed to be upgraded so that the brand was more exciting as well as more cohesive as new flavors were released. For the redesign, I pulled inspiration from the 1970’s disco era and used lots of bright colors and musical undertones to complete the design.

You can see the fill sample here, https://www.twine.net/signin/posts/ellie-copeland-424175209_groove-cycle-branding-breakdown-activity-7301026606494404608-g_aO?utm_source=share&utm_medium=member_desktop&rcm=ACoAADTiNxwBOAxZfCn1gOb4jyufkSmDiInkfvg

#illustrator #branding #graphicdesign