Brand Identity & Launch (MURI)

Led the rollout of MURI’s refreshed brand identity in collaboration with creative studio Opposite House, translating the new positioning into a cohesive set of digital and marketing assets.

My role focused on defining how the brand would appear across key touchpoints, including campaign assets, content direction, creative shot lists and practical brand toolkits for distributors and partners. I also led the digital launch of the new identity, ensuring consistency across content, communications and partner materials.

The rollout strengthened MURI’s brand presence and clarified its positioning within the premium alcohol-free category.