Go-To-Market Campaign (MURI)
Emily Clements
Published
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Led the end-to-end launch of KRS 2, developing and executing a 360° go-to-market campaign that resulted in a full product sell-out within 48 hours.
The launch combined social media storytelling, targeted CRM outreach to key customers, influencer collaborations and in-person activations, including a launch event co-hosted with Juju.
The campaign generated strong early demand and positioned the release as a standout product within MURI’s portfolio.