Ingredient Storytelling Content Series (Fever-Tree)

Led the development of a three-part storytelling content series exploring the origins of the sea salt used in Fever-Tree’s UK Premium Soda Water and US Club Soda.

Working with a videographer, I managed the project from concept to launch; developing the narrative, planning the shoot and overseeing production and editing.

The series brought Fever-Tree’s ingredient sourcing story to life through social-first content supported by paid distribution, reinforcing the brand’s premium positioning and commitment to quality ingredients.