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I'm Emily Joe Watterson, a product-obsessed content creator and influencer marketing specialist based in San Francisco. I craft content strategies, creative direction, and social campaigns for AI and tech brands, turning complex ideas into engaging short-form videos that resonate with audiences and drive product launches. I've guided client onboarding, built influencer programs, and led end-to-end campaigns from concept through launch. I thrive collaborating across teams to grow audiences, shape brand voice, and deliver measurable results.…I'm Emily Joe Watterson, a product-obsessed content creator and influencer marketing specialist based in San Francisco. I craft content strategies, creative direction, and social campaigns for AI and tech brands, turning complex ideas into engaging short-form videos that resonate with audiences and drive product launches. I've guided client onboarding, built influencer programs, and led end-to-end campaigns from concept through launch. I thrive collaborating across teams to grow audiences, shape brand voice, and deliver measurable results.

Emily Joe Watterson

Content Creator, Social Media Manager, Marketing Strategist, +7

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I'm Emily Joe Watterson, a product-obsessed content creator and influencer marketing specialist based in San Francisco. I craft content strategies, creative direction, and social campaigns for AI and tech brands, turning complex ideas into engaging short-form videos that resonate with audiences and drive product launches. I've guided client onboarding, built influencer programs, and led end-to-end campaigns from concept through launch. I thrive collaborating across teams to grow audiences, shape brand voice, and deliver measurable results.…I'm Emily Joe Watterson, a product-obsessed content creator and influencer marketing specialist based in San Francisco. I craft content strategies, creative direction, and social campaigns for AI and tech brands, turning complex ideas into engaging short-form videos that resonate with audiences and drive product launches. I've guided client onboarding, built influencer programs, and led end-to-end campaigns from concept through launch. I thrive collaborating across teams to grow audiences, shape brand voice, and deliver measurable results.

Available to hire

I’m Emily Joe Watterson, a product-obsessed content creator and influencer marketing specialist based in San Francisco. I craft content strategies, creative direction, and social campaigns for AI and tech brands, turning complex ideas into engaging short-form videos that resonate with audiences and drive product launches.

I’ve guided client onboarding, built influencer programs, and led end-to-end campaigns from concept through launch. I thrive collaborating across teams to grow audiences, shape brand voice, and deliver measurable results.

Skills

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Social Media Marketing Specialist at MindTrip.ai

August 1, 2025 - October 16, 2025

Led social and influencer marketing initiatives for an AI travel startup. Concepted, scripted, shot, edited, and published daily short-form videos while shaping brand voice, growing audience, and launching campaigns highlighting major product releases and OS app. Owned client onboarding and success operations for a freelance marketplace. Guided companies through hiring, managed end-to-end relationships, and recruited & coached top talent to match clients’ needs.

Social Media Marketing Specialist at Contra

May 1, 2023 - October 16, 2025

Concepted, scripted, shot, edited, and published end-to-end — often as the on-camera face of the brand. Created UGC, technical product demos, social how-tos, and burner accounts to test ideas. If it touches content—strategy, production, social media management, influencer marketing, or creative direction—made it happen.

Client Success Manager / Community Recruiter at Contra

May 1, 2023 - October 16, 2025

Owned onboarding and success operations for a freelance marketplace. Guided companies through hiring, managed relationships end-to-end, and recruited & coached top talent to match clients’ needs.

Social Media Marketing Specialist at MindTrip AI

December 1, 2023 - August 20, 2025

Drove social and influencer marketing initiatives for an AI travel startup; concepted, scripted, shot, edited, and published daily short-form videos; helped shape brand voice, grow audience, and launch campaigns highlighting major product releases and the OS app.

Social Media Marketing Specialist at Contra

January 1, 2022 - May 1, 2023

Led social media marketing initiatives, developed strategies, created content, and executed campaigns to build brand presence and engage audiences across platforms.

Client Success Manager / Community Recruiter at Contra

January 1, 2022 - May 1, 2023

Guided client onboarding, managed relationships end-to-end, and recruited and coached top talent to match clients' needs; built and nurtured community networks to support platform growth.