Available to hire
Hi, I’m Emily
A creative and results-driven Social Media & Content Marketing professional with experience managing content for agencies wellness brands, hospitality, food, and lifestyle clients.
I excel at content creation, short-form video, product photography, and script writing, using tools like Canva, Lightroom, CapCut, and the Adobe Creative Suite. With a proven track record of boosting engagement, refining brand visuals, and developing trend-led, platform-specific content.
I’m a collaborative team player who loves working with designers, creators, and strategists to deliver impactful digital campaigns. Thriving off bringing visions to life and capturing the story behind spaces and brands.
I look forward to working together!
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager at Life Ready Studio
November 1, 2024 - October 17, 2025Led social media strategy and execution for multiple clients across various industries. Managed content creation, scheduling, campaign rollout, and influencer collaborations to ensure strong brand presence and audience engagement.
Social Media Manager at Shakewell Agency
December 1, 2024 - October 17, 2025Led social media strategy and execution for multiple clients across various industries. Created and edited content (reels, stories, carousels) using CapCut, Canva, and Adobe Suite; produced high-quality visual assets for Instagram, TikTok, Facebook, and LinkedIn; managed content calendars; designed email campaigns via Klaviyo; collaborated with designers, UX teams, and copywriters; worked with influencers for UGC and partnerships. Key achievements include managing 5 concurrent accounts with consistent content delivery and increased client visibility.
Social Media Coordinator & Blog Writer at Bramah Therapy
December 1, 2022 - October 17, 2025Developed and managed social media content and blog articles to raise awareness about mental health; created regular Instagram content; wrote SEO-friendly blog articles on anxiety, mindfulness, and therapy; led a visual refresh of the clinic’s social media branding; managed community engagement and online support networks; collaborated with therapists to ensure content accuracy.
Content Creator / Digital Marketing Consultant at Self-Employed / Collaborating with Multiple Brands
March 1, 2022 - PresentProduced authentic, high-engagement content for brands across diverse industries, specializing in short-form videos, product photography, and storytelling. Created and edited reels, TikToks, and product photography; provided full creative direction (scripting, styling, filming, editing, voice-overs); optimized content for CapCut, Canva, and Adobe Lightroom to maximize engagement; developed cohesive brand messaging; collaborated with designers, UX teams, and copywriters; built online wellness content and campaigns.
Personal Trainer and Wellbeing Coach at Self-Employed / Collaborating with Multiple Brands
March 1, 2021 - PresentDevelopment and management of personal training and wellbeing coaching services. Provided practical wellness advice, movement guidance, nutrition and lifestyle habit coaching; supported clients with goal setting, progress tracking, and sustainable behavior change; created online fitness content and training resources.
Social Media Manager at Shake Well Agency
December 1, 2024 - October 17, 2025Led social media strategy and execution for multiple clients across various industries. Managed content creation, scheduling, campaign rollout, and influencer collaborations to ensure strong brand presence and audience engagement. Created and edited content (reels, stories, carousels) for Instagram, TikTok, Facebook, and LinkedIn; designed emails via Klaviyo; collaborated with designers, UX teams, and copywriters to ensure cohesive brand messaging. Managed content calendars via Meta Business Suite; developed on-brand messaging and campaigns that drove bookings and engagement. Achievements include managing five concurrent accounts and increasing engagement and sign-ups.
Social Media Manager at Life Ready Studio
November 1, 2024 - October 17, 2025Managed digital marketing and social media for a boutique Pilates studio in Melbourne. Focused on brand growth, client engagement, and retention through visual storytelling and strategic content. Created daily content (reels, posts, stories) highlighting classes, instructors, and wellness tips. Led a full brand refresh across social media, developing cohesive visuals with Canva; managed email campaigns via Mindbody, promoting offers and driving bookings. Engaged with the community via DMs and comments; planned monthly content calendars aligned with class schedules and promotions. Monitored performance metrics and refined strategy to improve engagement and reach. Achievements: increased Instagram engagement by 60% and boosted class sign-ups via targeted content.
Freelance / Self-Employed at Various Brands (Freelance)
March 1, 2022 - PresentProduced authentic, high-engagement content for brands across diverse industries, specializing in short-form videos, product photography, and storytelling tailored for Instagram and TikTok. Created and edited reels, TikToks, and product photography; developed on-brand content and cohesive messaging. Led full creative direction including scripting, styling, filming, editing, and voice-overs. Optimized content for CapCut, Canva, and Adobe Lightroom to maximize engagement. Developed relatable, on-brand content that resonates with audiences and reflected brand identity.
Personal Trainer and Wellbeing Coach at Self-Employed
March 1, 2022 - PresentDeveloped online fitness and wellbeing education content, with a focus on movement, nutrition, and lifestyle habit coaching. Created education content for clients, ran online fitness workshops, and built online fitness/nutrition programs to support sales and customer experience.
Social Media Coordinator & Blog Writer at Bramham Therapy
December 1, 2022 - October 17, 2025Developed and managed social media content and blog articles to raise awareness about mental health, foster engagement, and promote the clinic's services in an informative and compassionate tone. Created and published regular Instagram content (posts, stories) using Canva with a focus on mental health topics and clinic updates. Wrote SEO-friendly blog articles on anxiety, mindfulness, and therapy, enhancing website traffic and search rankings. Led a visual refresh of the clinic’s social media branding and collaborated with therapists to ensure content accuracy and alignment with clinical standards. Managed community engagement and online support network.
Social Media Manager at Shakewell Agency
December 1, 2024 - October 17, 2025Led social media strategy and execution for multiple clients across various industries. Managed content creation, scheduling, campaign rollout, and influencer collaborations to ensure strong brand presence and audience engagement. Created and edited content (reels, stories, carousels) using CapCut, Canva, and Adobe Suite. Shot and produced high-quality visual assets for Instagram, TikTok, Facebook, and LinkedIn. Managed content calendars via Meta Business Suite, Later, and Buffer. Designed email campaigns via Klaviyo, promoting offers and driving bookings. Collaborated with designers, UX teams, and copywriters to ensure cohesive brand messaging. Worked with influencers and creators for UGC and promotional partnerships. Key achievements: successfully managed 5 concurrent social media accounts with consistent content delivery and high client satisfaction. Reached over 95,000 views on an Instagram campaign, increasing visibility and leads.
Social Media Manager at Life Ready Studio
November 1, 2024 - October 17, 2025Led social media strategy and execution for a boutique Pilates studio, focusing on brand growth, client engagement, and retention through visual storytelling and strategic content. Created daily content (reels, posts, stories), highlighted classes, instructors, and wellness tips. Led a full brand refresh across social media, developing cohesive visuals using Canva. Managed email campaigns to promote offers and drive bookings. Engaged with the community via DMs, comments, and interactive content. Planned monthly content calendars aligned with class schedules and promotions. Monitored performance metrics to refine strategy and improve reach.
Self-Employed / Collaborating with Multiple Brands
March 1, 2022 - PresentProduced authentic, high-engagement content for brands across diverse industries, specializing in short-form videos, product photography, and story-telling tailored for platforms like Instagram and TikTok. Created and edited reels, TikToks, and product photography to highlight services and products. Developed relatable, on-brand content that resonated with audiences. Took full creative direction, including scripting, styling, filming, editing, and voice-overs. Optimized content for platforms using CapCut, Canva, and Adobe Suite. Increased engagement and multi-platform reach.
Social Media Coordinator & Blog Writer at Bramham Therapy
December 1, 2022 - October 17, 2025Developed social media content and blog articles to raise mental health awareness, foster engagement, and promote the clinic's services in an informative and compassionate way. Created and published regular Instagram content (posts and stories) focusing on mental health topics and clinic updates. Wrote SEO-friendly blog articles, boosting website traffic and search rankings. Led a visual refresh of the clinic's social media branding to align with a calm, professional aesthetic. Collaborated with therapists to ensure content accuracy and alignment with clinical standards. Managed community engagement and online support network.
Personal Trainer and Wellbeing Coach at Self-Employed
March 1, 2021 - PresentDeveloped and managed online wellness content focused on movement, nutrition, and lifestyle habits. Supported clients with goal setting, progress tracking, and sustainable behavioral changes. Created online fitness content and training plans, and delivered educational material on movement, nutrition, and healthy lifestyle habits. Built online fit and wellness content, including programs for clients, and managed customer experience.
Education
BA (Hons) Philosophy and Marketing at St Mary's University, Twickenham
January 1, 2017 - January 1, 2020BA (Hons) Philosophy and Marketing at St Mary's University, Twickenham
January 1, 2017 - January 1, 2020Qualifications
Google Digital Marketing Certificate
January 11, 2030 - October 17, 2025Google Digital Marketing Certificate
January 11, 2030 - October 17, 2025Google Digital Marketing Certification
January 11, 2030 - October 17, 2025Level 4 Personal Trainer
January 11, 2030 - October 17, 2025Level 5 Nutrition Coach
January 11, 2030 - October 17, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Healthcare, Software & Internet, Retail, Travel & Hospitality
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