Mabel, a high-end skincare clinic in Helsinki underwent a big rebrand 2024. Had the honour of creating new brand visuals, that extended from designing logos and other visual collateral, to print and website.
- Brand Designer
Emma | Chap&chums
- Helsinki, Finland
- 2 projects
Your brand is my business. As the owner of Chap & Chums, a one-woman branding studio, every day is different - and that is a huge part of why I love my job.
About
Your brand is my business.
As the owner of Chap & Chums, a one-woman branding studio, every day is different - and that is a huge part of why I love my job. I get to work with an incredible variety of business owners - each with their own, individual dream - and I get to play a part in helping them reach their target audience. No matter their industry, my clients all share the same mindset: building a brand is worth the time and investment. High-end doesn’t happen overnight—and what happens overnight rarely becomes high-end.
My work focuses on building thoughtful, cohesive visual identities that help the ambitious cut through the noise.
- Joined October 2025
Skills· 11
Languages
- SwedishFluent
- FinnishFluent
- EnglishFluent
Industry experience
- Professional Services
Projects · 2
- Studio Owner
Work experience
Creative director and owner · Chap&chumsNov 2018 – Present · 8 yrs 1 mo
I’m responsible for managing all aspects of the business — from client relations and creative direction to brand strategy, design, and project execution.
Education
Bachelor of Arts, Interior and Spatial Design · Chelsea College of Art and Design, London2011 – 2014
Masters degree · Royal College of Art, London2015 – 2017
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