Social Media Advertising Creatives | FEROLDI’S Sustainable Fashion

Project Overview

FEROLDI’S is a fictional sustainable fashion brand created for a self-initiated social media advertising design concept.

The project explores how product-focused advertising creatives can present a collection of handbags through clear messaging, consistent visual direction, and polished digital layouts.

The objective was to develop a set of coordinated advertisements that showcase products, communicate the brand’s positioning, and guide viewers toward exploring the collection.

Creative Direction

The visual direction combines warm neutral backgrounds, soft blush tones, refined typography, clean product photography, and carefully structured layouts. The designs balance product imagery with concise advertising messages to keep the products as the main focal point.

A consistent visual system connects the different ad formats while allowing each creative to serve a distinct purpose within the campaign.

Advertising Creatives

• Product Spotlight Ad: Highlights an individual handbag with a clear headline and direct shopping call to action.
• Collection Ad: Presents multiple product options in a structured, easy-to-browse layout.
• Lifestyle Campaign Ad: Positions the products within a polished brand presentation focused on everyday style.
• Mobile Ad Mockups: Demonstrate how the creative concepts could appear in a mobile social media feed.

Design Objectives

• Present products clearly and attractively.
• Communicate the campaign message quickly.
• Maintain consistency across multiple advertising formats.
• Establish a recognizable visual direction for the fictional brand.
• Use clear calls to action to support the intended shopping journey.

Deliverables

• Social media advertising creative concepts
• Product-focused promotional layouts
• Collection advertising design
• Lifestyle campaign creative
• Mobile advertising mockups
• Consistent typography and visual direction

Project Type: Self-initiated concept project

Skills Demonstrated: Social media ad design, graphic design, product advertising, visual composition, typography, digital campaign design, and marketing communication.