Led UX design for Juniper Support Insights (JSI), a platform used by technical teams to monitor and optimize network health by translating complex data and workflows into user-friendly dashboards. Conducted user research and stakeholder interviews with system specialists and engineers to ensure product functionality aligned with real-world usage. Designed detailed interaction flows and prototypes in Figma, which development teams used as implementation references. Advocated for inclusive, accessible design by aligning deliverables with WCAG standards. Facilitated cross-functional workshops with developers, product managers, and analysts to gather insights and co-create UX solutions. Introduced iterative feedback loops with internal users to continuously refine features post-launch.

Digital Marketing Manager at Self Employed

September 1, 2021 - August 11, 2025

Collaborated with small businesses to design intuitive, conversion-oriented digital platforms using UX principles and modular design systems. Applied journey mapping and persona research to better understand user motivations and optimize flows. Developed scalable design systems for multi-platform branding. Communicated directly with non-technical clients, tailoring design solutions to varied technical literacy levels.

UX Designer / Business Analyst at Juniper Networks

June 1, 2025 - June 1, 2025

Designed, implemented, and maintained enterprise-level dashboards to support insights and analytics teams. Extracted, transformed, and analyzed large datasets using SQL and Python to provide actionable recommendations. Supported BI and reporting processes for operational optimization and KPI tracking. Collaborated with cross-functional teams including product managers, developers, and stakeholders to ensure alignment between data solutions and business needs. Documented processes and created templates to standardize reporting and improve operational efficiency. Assisted with insights generation for Finance, JT, and operational projects, contributing to improved decision-making.

Digital Content & Marketing Manager at Self-Employed

September 1, 2021 - September 1, 2021

Created social media visuals, newsletters, and website content for small lifestyle and wellness brands. Managed end-to-end campaign coordination from concept ideation to post-campaign analysis. Produced copy and visuals optimized for engagement across Instagram, TikTok, and LinkedIn. Built brand consistency and tone of voice across multiple channels, helping clients grow their digital presence.