Art Director (Contract) at Rhize

Led creative concepting across all channels, ensuring alignment with brand strategy and business objectives. Directed a remote design team, providing art direction and strategic feedback to uphold brand standards and inspire high-level execution. Developed a comprehensive brand book that established clear guidelines for identity, voice, and application. Streamlined workflows, improved collaboration, and accelerated project delivery. Created visually compelling presentations and marketing assets that elevated brand presence and audience engagement.

Senior Digital Designer (Contract) at HomeGoods — TJX Companies

Led art direction and design for seasonal brand campaigns, mentoring mid-level and junior designers to elevate team capabilities. Concepted and executed cross-channel campaigns that delivered measurable business results. Presented concepts and strategies to leadership, clearly demonstrating alignment with project goals. Partnered with copywriters to develop highly branded email campaigns that increased in-store traffic and e-commerce conversions. Directed photography shoots for in-store merchandise, ensuring assets were optimized for digital channels, including email, website, and social media, boosting engagement and sales.

Art Director, Content Strategist (Contract) at Rock that Creative Job

Built and led the content strategy, visual standards, and editorial calendar to shape and maintain brand identity across all platforms. Conducted competitive analysis and oversaw all creative deliverables from concept through execution. Leveraged market research to develop data-informed test designs for digital campaigns, streamlining cross-channel content systems. Directed all aspects of brand expression, managing guidelines, core assets, and tools to ensure consistent brand voice and visuals. Wrote and optimized social media copy, analyzed performance metrics, and provided overarching art direction for branded visuals. Collaborated with remote design teams as lead designer on projects requiring high-level conceptual execution; reviewed team outputs ensuring adherence to quality standards while improving overall project turnaround time.

Senior Graphic Designer at JLL

Developed targeted marketing strategies and produced property marketing materials to drive activity for JLL’s exclusive agency assignments, enhancing brand identity through tailored websites, emails, videos, promotional items, and more. Worked directly with clients on larger marketing initiatives including marketing centers, video brochures, and events, creating a more immersive and visually-appealing environment for potential customers. Sourced and managed external vendors for photography, web, print, and video to ensure high-quality deliverables. Supervised and mentored mid-level and junior designers, providing guidance on performance and professional development. Collaborated with marketing and design teams on digital and printed communications to ensure business objectives and deadlines were met.

Creative Manager at Energy Federation Inc.

Led and executed the strategic direction for marketing projects including branding, omni-channel campaigns, exhibit design, logo development, white papers, digital ads, infographics, and social media content from concept through production. Oversaw creative efforts for a $2M statewide energy-efficiency utility program that successfully reached revenue goals. Art direction for photoshoots and creative direction for training video productions including room styling, shot lists, and vendor coordination.