I'm Erin Sweeney, a marketing leader with 11+ years of experience turning brand vision into measurable growth. I blend creative storytelling with data-informed execution to drive revenue, deepen engagement, and scale marketing systems across multiple channels. Known for partnering with cross-functional teams to launch ambitious initiatives—like an enterprise rebrand, a first-in-market AI chatbot with Salesforce, and AI-powered customer engagement platforms. I help growth-focused organizations move faster and smarter while building trusted brands.…

Erin Sweeney

I'm Erin Sweeney, a marketing leader with 11+ years of experience turning brand vision into measurable growth. I blend creative storytelling with data-informed execution to drive revenue, deepen engagement, and scale marketing systems across multiple channels. Known for partnering with cross-functional teams to launch ambitious initiatives—like an enterprise rebrand, a first-in-market AI chatbot with Salesforce, and AI-powered customer engagement platforms. I help growth-focused organizations move faster and smarter while building trusted brands.…

Available to hire

I’m Erin Sweeney, a marketing leader with 11+ years of experience turning brand vision into measurable growth. I blend creative storytelling with data-informed execution to drive revenue, deepen engagement, and scale marketing systems across multiple channels.

Known for partnering with cross-functional teams to launch ambitious initiatives—like an enterprise rebrand, a first-in-market AI chatbot with Salesforce, and AI-powered customer engagement platforms. I help growth-focused organizations move faster and smarter while building trusted brands.

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Language

English
Fluent

Work Experience

Associate Marketing Director at TalentBurst
January 1, 2024 - Present
Directed full-funnel growth strategy across four revenue-generating business units, driving customer acquisition, lifecycle engagement, and revenue optimization through segmented, data-driven campaigns. Launched and scaled an AI-powered customer engagement platform built in partnership with Salesforce, leading product positioning, naming, go-to-market strategy, automation architecture, and cross-channel rollout to improve response time, lead qualification, and user experience. Owned marketing automation ecosystem (Salesforce, Pardot), implementing segmentation models, nurture tracks, and behavioral triggers that increased conversion rates and reduced friction across the customer journey. Collaborated with cross-functional executive leadership, product, operations, and enrollment teams to align marketing strategy with revenue targets and organizational growth KPIs. Built revenue-focused e-commerce strategy for branded merchandise, overseeing product design, pricing, launch campaigns, an
Director of Marketing at Mission Advancement
January 1, 2021 - January 1, 2023
Directed planning and execution of all corporate events, sales workshops, and training sessions in coordination with executive leadership. Managed HubSpot CRM, ensuring data integrity and resolving technical issues to streamline sales operations. Produced weekly newsletters, graphics, and videos; led rebranding initiatives; designed all company branded merchandise and collaborated with vendors for new product rollouts. Designed sales proposals using HubSpot and Proposify, contributing to a 20% increase in proposal acceptance. Led rebranding initiative including internal signage, logo updates, and refreshed collateral suite. Managed grand openings of satellite locations in Houston as well as two new locations in Dallas.
Director of Marketing & Communications at Allegiance Title Company
January 1, 2018 - January 1, 2021
Directed corporate marketing and communications; maintained data integrity in CRM (HubSpot) and resolved technical issues; produced weekly newsletters, graphics, and video content; redesigned company merch and collateral; led sales proposals using HubSpot and Proposify; refreshed signage and brand guidelines. Led satellite office openings in Houston and Dallas; developed collateral for 24 branches; defined target audiences and executed strategic email marketing using HubSpot and Mailchimp; produced executive video content and managed social media. Coordinated with lenders and clients to ensure accurate documentation and messaging.
Director of Marketing & Communications at Frisco Gun Club
January 1, 2015 - January 1, 2018
Led digital and social media strategy for a luxury firearms and lifestyle brand, promoting corporate events, training experiences, and premium club amenities. Planned and executed a brand refresh, updating logos, internal signage, and a suite of marketing collateral to ensure consistency across touchpoints. Planned and executed grand openings of satellite locations in Houston and two Dallas-area sites, coordinating logistics, branding, and promotional strategy to support market expansion. Drove lead generation and event marketing, building targeted campaigns for corporate clients and executive retreats; produced multi-channel promotions highlighting events, VIP range access, and experiential packages to boost engagement and bookings.
Senior Account Manager at Capital One Auto Finance
January 1, 2010 - January 1, 2015
Managed client relationships and campaigns for auto financing products, collaborating with underwriting to streamline loan processes and improve customer experience.

Education

Bachelor of Arts in Marketing at University of Maine
January 11, 2030 - July 2, 2026
Associate of Science in Graphic Design at Vincennes University
January 11, 2030 - July 2, 2026
Certificate in Event Planning and Management at International Open Academy
November 30, 0002 - July 2, 2026

Qualifications

Certificate in Event Planning and Management
January 11, 2030 - July 2, 2026

Industry Experience

Education, Real Estate & Construction, Financial Services, Media & Entertainment, Professional Services, Retail
    Una 2.0 AI Chatbot Upgrade Rollout | Unity Partnered with Salesforce
    Produced a complex promotional video for Unity’s Una AI Chatbot 2.0 rollout, translating advanced AI features into a clear, engaging visual narrative. The video was presented to stakeholders and investors to support the rollout strategy and was subsequently featured on Unity’s website and social media channels, amplifying reach and impact. Led the project end-to-end, from concept through final edit, combining storytelling, motion graphics, and strategic messaging to showcase the platform’s innovation.…
    2025 Commencement Backdrop | Unity and Neil deGrasse Tyson
    2025 Commencement Backdrop | Unity Environmental University I led the creative concept and design for Unity Environmental University’s 2025 commencement stage backdrop, created for a high-profile ceremony featuring Neil deGrasse Tyson as the keynote speaker. I developed a bold, photo-forward visual system that balanced academic gravitas with modern brand storytelling, ensuring the backdrop elevated the live experience while translating seamlessly across broadcast, photography, and social media. The final design served as a defining visual moment for the university’s commencement, aligning Unity’s brand with thought leadership, scientific curiosity, and global impact.…
    Global Degree Program Launch Mailer | Unity Environmental University
    Global Degree Program Launch Mailer | Unity Environmental University I led the creative concept, design, and production for a large-scale global mail campaign announcing Unity Environmental University’s new 90-credit degree program. The rollout included a fully integrated print system, postcards, posters, brochures, and custom-designed envelopes, distributed to over 500,000 recipients worldwide. As one of only six colleges in the United States offering this program, I designed the mailer to convey credibility, urgency, and differentiation, transforming a complex academic offering into a bold, cohesive launch moment with international reach.…
    Una AI Chatbot Creation | Unity/Salesforce Agentforce
    Una Chatbot | Unity Environmental University I led the creative vision and brand development for Una, Unity Environmental University’s AI chatbot. I conceived and named the chatbot, establishing its identity from the ground up, and designed its visual personality to align with Unity’s mission-driven, student-first brand. From concept through execution, I shaped Una to feel approachable, intelligent, and human, transforming a functional AI tool into a recognizable digital ambassador for the university. The result was a cohesive, on-brand experience that elevated user engagement and reinforced Unity’s innovative approach to environmental education.…
    Sky Lodge End-of-Year Investor Report | Unity Environmental University
    Sky Lodge End-of-Year Impact Report | Unity Environmental University I led the creative concept, design, and production of a professionally printed, full-color end-of-year report for the Sky Lodge in Jackman, Maine. The book was developed for presentation to Unity’s largest investor and served as a transparent, visually rich narrative detailing how investor funding was allocated and activated throughout 2024. Designed as a premium, coffee-table–caliber publication, the report balanced financial clarity with brand storytelling and was later featured on Unity’s website as a public-facing showcase of impact and stewardship.…
    Unity Bookstore Grand Opening Campaign | Unity Environmental University
    Unity Bookstore Grand Opening Campaign | Unity Environmental University I led the creative design of a digital launch campaign promoting the grand opening of the Unity Bookstore, developing cohesive email and social media graphics to drive awareness and attendance. I translated the excitement of a new campus destination into bold, on-brand visuals that aligned with Unity’s identity while maintaining clarity and momentum across channels. The campaign helped introduce the bookstore as both a retail space and a community hub within the Unity campus experience.…
    Corporate Partnerships Presentation | Unity Environmental University
    Corporate Partnerships Presentation | Unity Environmental University I led the creative direction and narrative design for a corporate partnerships presentation developed for Unity Environmental University’s President and CEO and delivered at a national conference. The presentation positioned Unity as a premier partner for corporate sustainability training, translating complex educational offerings into a compelling, business-forward story for enterprise audiences. Through refined visuals, clear messaging, and strategic pacing, I helped elevate Unity’s value proposition and support the growth of high-impact corporate training partnerships on a national stage.…
    Sustainable Careers Video | Unity at Pineland
    I concepted, directed, and designed a sustainable careers video to promote Unity Environmental University’s in-person education programs at the Pineland campus. I translated Unity’s mission into a cinematic, story-driven piece that spotlighted real career pathways, hands-on learning, and the immersive campus experience. From narrative framing through final execution, the video positioned Unity Pineland as a launchpad for impact-driven careers, blending inspiration with clarity to drive enrollment and awareness…
    San Diego Zoo Partnership | Unity Environmental University
    I led the creative development and design of branded graphics announcing and supporting Unity Environmental University’s partnership with the San Diego Zoo. I translated a mission-aligned collaboration into compelling visual storytelling, creating assets that highlighted conservation, education, and real-world impact while staying true to Unity’s brand voice. The graphics were used across digital channels to elevate the partnership and position Unity alongside one of the world’s most respected conservation institutions.…
    Global Salesforce Summit Presentation | Unity Environmental University
    I led the creative direction and storytelling for a high-visibility executive presentation delivered by Unity Environmental University’s President at a global Salesforce Summit. The presentation introduced Unity as the world’s first university to partner with Salesforce to launch an AI-powered chatbot, Una. I translated a complex, first-of-its-kind technology partnership into a compelling, brand-forward narrative, designing visuals and messaging that positioned Unity as a higher education innovator on the global stage. This work helped frame the Una rollout as both a technological milestone and a bold statement of Unity’s leadership in AI-driven student engagement.…