I am a Marketing & Design professional residing in Kennebunk, Maine, US. I build brands with backbone- from designing national campaigns to launching an AI chatbot before it was cool, I mix creativity with strategy to make marketing that actually works. If you want smart, bold, and scroll-stopping, you’re in the right place.…

Erin Sweeney

PRO

I am a Marketing & Design professional residing in Kennebunk, Maine, US. I build brands with backbone- from designing national campaigns to launching an AI chatbot before it was cool, I mix creativity with strategy to make marketing that actually works. If you want smart, bold, and scroll-stopping, you’re in the right place.…

Available to hire

I am a Marketing & Design professional residing in Kennebunk, Maine, US.

I build brands with backbone- from designing national campaigns to launching an AI chatbot before it was cool, I mix creativity with strategy to make marketing that actually works. If you want smart, bold, and scroll-stopping, you’re in the right place.

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Language

English
Fluent

Work Experience

Marketing Director at Allegiance Title Company
January 1, 2018 - December 31, 2021
Led the rebranding initiative, including a new logo, color palette, and visual identity; managed cross-channel marketing campaigns; developed and executed brand voice; produced weekly newsletters, graphics, and videos; designed sales collateral; coordinated marketing across 24 branches; integrated email marketing and CRM strategy with vendor partnerships.
Director of Marketing & Communications at RE/MAX
January 1, 2015 - December 31, 2018
Directed company-wide marketing and communications; produced weekly newsletters, graphics, and videos; oversaw corporate events and training sessions; designed collateral and led vendor partnerships for new product rollouts; improved client engagement and brand visibility.
Marketing Director at Mission Advancement
January 1, 2021 - December 31, 2023
Directed corporate events, sales workshops, and training sessions; managed company-wide CRM (HubSpot) and communications; produced weekly newsletters and multimedia; created company-branded merchandise and marketing assets; supported business growth across markets.
Marketing Director at Unity University
January 1, 2024 - December 31, 2025
Led marketing for Unity University (2024-2025); launched the university’s first AI chatbot in the U.S. in partnership with Salesforce; led cross-functional branding and website UX improvements; produced creative assets and campaigns to increase inquiries and enrollment.
Marketing Director at Unity Environmental University
December 31, 2023 - November 1, 2025
Created the full backend and multimedia presentation for the Unity 2025 commencement ceremony, featuring keynote Dr. Neil deGrasse Tyson, ensuring brand consistency and event prestige. Led the launch, branding, and cross-functional collaboration, and contributed to UX improvements for the university website. Produced email campaigns, graphics, and videos to support enrollment and outreach. Coordinated with enrollment, admissions, academic affairs, and the President's Office to ensure a consistent student experience.
Director of Marketing at Mission Advancement
January 1, 2021 - January 1, 2023
Directed planning and execution of all corporate events, sales workshops, and training sessions in coordination with executive leadership. Managed HubSpot CRM, ensuring data integrity and resolving technical issues to streamline sales operations. Produced weekly newsletters, graphics, and videos; led rebranding initiatives; designed all company branded merchandise and collaborated with vendors for new product rollouts. Designed sales proposals using HubSpot and Proposify, contributing to a 20% increase in proposal acceptance. Led rebranding initiative including internal signage, logo updates, and refreshed collateral suite. Managed grand openings of satellite locations in Houston as well as two new locations in Dallas.
Director of Marketing & Communications at Allegiance Title Company
January 1, 2018 - January 1, 2021
Directed corporate marketing and communications; maintained data integrity in CRM (HubSpot) and resolved technical issues; produced weekly newsletters, graphics, and video content; redesigned company merch and collateral; led sales proposals using HubSpot and Proposify; refreshed signage and brand guidelines. Led satellite office openings in Houston and Dallas; developed collateral for 24 branches; defined target audiences and executed strategic email marketing using HubSpot and Mailchimp; produced executive video content and managed social media. Coordinated with lenders and clients to ensure accurate documentation and messaging.
Marketing Director at RE/MAX
December 31, 2014 - December 31, 2017
Led company-wide marketing across multi-channel campaigns; oversaw branding, website updates, CRM integration, and multi-branch collateral. Drove rebranding initiatives, developed sales proposals, and managed vendor relationships for creative assets, events, and marketing automation. Implemented segmentation and brand guidelines to sustain a consistent brand voice across markets; supported recruitment and client engagement through targeted content and digital channels.

Education

Bachelor of Fine Arts in Graphic Design at Collin College
January 11, 2030 - January 10, 2026
Degree in Fine Arts, Graphic Design at Vincennes University
January 1, 1991 - January 1, 1993
Event Planning and Management at Collin College
January 1, 2014 - January 1, 2015
Degree in Fine Arts, Graphic Design at Collin College
January 11, 2030 - January 16, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Real Estate & Construction, Financial Services, Media & Entertainment, Professional Services
    uniE608 Una 2.0 AI Chatbot Upgrade Rollout | Unity Partnered with Salesforce
    Produced a complex promotional video for Unity’s Una AI Chatbot 2.0 rollout, translating advanced AI features into a clear, engaging visual narrative. The video was presented to stakeholders and investors to support the rollout strategy and was subsequently featured on Unity’s website and social media channels, amplifying reach and impact. Led the project end-to-end, from concept through final edit, combining storytelling, motion graphics, and strategic messaging to showcase the platform’s innovation.…
    uniE608 2025 Commencement Backdrop | Unity and Neil deGrasse Tyson
    2025 Commencement Backdrop | Unity Environmental University I led the creative concept and design for Unity Environmental University’s 2025 commencement stage backdrop, created for a high-profile ceremony featuring Neil deGrasse Tyson as the keynote speaker. I developed a bold, photo-forward visual system that balanced academic gravitas with modern brand storytelling, ensuring the backdrop elevated the live experience while translating seamlessly across broadcast, photography, and social media. The final design served as a defining visual moment for the university’s commencement, aligning Unity’s brand with thought leadership, scientific curiosity, and global impact.…
    uniE621 Global Degree Program Launch Mailer | Unity Environmental University
    Global Degree Program Launch Mailer | Unity Environmental University I led the creative concept, design, and production for a large-scale global mail campaign announcing Unity Environmental University’s new 90-credit degree program. The rollout included a fully integrated print system, postcards, posters, brochures, and custom-designed envelopes, distributed to over 500,000 recipients worldwide. As one of only six colleges in the United States offering this program, I designed the mailer to convey credibility, urgency, and differentiation, transforming a complex academic offering into a bold, cohesive launch moment with international reach.…
    uniE621 Una AI Chatbot Creation | Unity/Salesforce Agentforce
    Una Chatbot | Unity Environmental University I led the creative vision and brand development for Una, Unity Environmental University’s AI chatbot. I conceived and named the chatbot, establishing its identity from the ground up, and designed its visual personality to align with Unity’s mission-driven, student-first brand. From concept through execution, I shaped Una to feel approachable, intelligent, and human, transforming a functional AI tool into a recognizable digital ambassador for the university. The result was a cohesive, on-brand experience that elevated user engagement and reinforced Unity’s innovative approach to environmental education.…
    uniE608 Sky Lodge End-of-Year Investor Report | Unity Environmental University
    Sky Lodge End-of-Year Impact Report | Unity Environmental University I led the creative concept, design, and production of a professionally printed, full-color end-of-year report for the Sky Lodge in Jackman, Maine. The book was developed for presentation to Unity’s largest investor and served as a transparent, visually rich narrative detailing how investor funding was allocated and activated throughout 2024. Designed as a premium, coffee-table–caliber publication, the report balanced financial clarity with brand storytelling and was later featured on Unity’s website as a public-facing showcase of impact and stewardship.…
    uniE621 Unity Bookstore Grand Opening Campaign | Unity Environmental University
    Unity Bookstore Grand Opening Campaign | Unity Environmental University I led the creative design of a digital launch campaign promoting the grand opening of the Unity Bookstore, developing cohesive email and social media graphics to drive awareness and attendance. I translated the excitement of a new campus destination into bold, on-brand visuals that aligned with Unity’s identity while maintaining clarity and momentum across channels. The campaign helped introduce the bookstore as both a retail space and a community hub within the Unity campus experience.…
    uniE608 Corporate Partnerships Presentation | Unity Environmental University
    Corporate Partnerships Presentation | Unity Environmental University I led the creative direction and narrative design for a corporate partnerships presentation developed for Unity Environmental University’s President and CEO and delivered at a national conference. The presentation positioned Unity as a premier partner for corporate sustainability training, translating complex educational offerings into a compelling, business-forward story for enterprise audiences. Through refined visuals, clear messaging, and strategic pacing, I helped elevate Unity’s value proposition and support the growth of high-impact corporate training partnerships on a national stage.…
    uniE608 Sustainable Careers Video | Unity at Pineland
    I concepted, directed, and designed a sustainable careers video to promote Unity Environmental University’s in-person education programs at the Pineland campus. I translated Unity’s mission into a cinematic, story-driven piece that spotlighted real career pathways, hands-on learning, and the immersive campus experience. From narrative framing through final execution, the video positioned Unity Pineland as a launchpad for impact-driven careers, blending inspiration with clarity to drive enrollment and awareness…
    uniE621 San Diego Zoo Partnership | Unity Environmental University
    I led the creative development and design of branded graphics announcing and supporting Unity Environmental University’s partnership with the San Diego Zoo. I translated a mission-aligned collaboration into compelling visual storytelling, creating assets that highlighted conservation, education, and real-world impact while staying true to Unity’s brand voice. The graphics were used across digital channels to elevate the partnership and position Unity alongside one of the world’s most respected conservation institutions.…
    uniE608 Global Salesforce Summit Presentation | Unity Environmental University
    I led the creative direction and storytelling for a high-visibility executive presentation delivered by Unity Environmental University’s President at a global Salesforce Summit. The presentation introduced Unity as the world’s first university to partner with Salesforce to launch an AI-powered chatbot, Una. I translated a complex, first-of-its-kind technology partnership into a compelling, brand-forward narrative, designing visuals and messaging that positioned Unity as a higher education innovator on the global stage. This work helped frame the Una rollout as both a technological milestone and a bold statement of Unity’s leadership in AI-driven student engagement.…