Packaging design for cold soup Auchan

In this packaging design project for vegetable creams for the Auchan brand, we developed a container that conveys naturalness, freshness, and flavor, fully aligned with the brand’s identity and consumer expectations. The design highlights the ingredients in an appetizing way, making shelf navigation easier and reinforcing the perception of a healthy and approachable product. The result is clear, attractive, and functional packaging that connects with the target audience and strengthens trust in the brand.