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I thrive on turning ideas into real-world results, from building content strategies to running social activations and analyzing performance metrics. Whether it’s growing a community, refining brand voice, or launching a campaign that lands, I’m excited to bring that energy to a forward-thinking team.…

Esther Itela

Marketing Analyst, Social Media Freelancer, Digital Marketer, +3

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I thrive on turning ideas into real-world results, from building content strategies to running social activations and analyzing performance metrics. Whether it’s growing a community, refining brand voice, or launching a campaign that lands, I’m excited to bring that energy to a forward-thinking team.…

Available to hire

I thrive on turning ideas into real-world results, from building content strategies to running social activations and analyzing performance metrics.

Whether it’s growing a community, refining brand voice, or launching a campaign that lands, I’m excited to bring that energy to a forward-thinking team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Beginner

Irish

Advanced

Lingala

Fluent

Work Experience

Marketing Executive at Agency Fig

October 1, 2024 - February 1, 2025

Led strategic campaigns and managed client accounts to drive growth; campaign management, content creation, email marketing, and CRM/analytics optimization.

Freelance Content Writer at Off the Record

January 1, 2024 - May 1, 2024

Created strategic content and drove engagement across B2C platforms; produced SEO blog content and editorial planning.

Freelance Content Specialist at NHS GRI

November 1, 2023 - February 1, 2024

Boosted reach with data-driven content and strategic partnerships; produced video content and community engagement; managed email workflows.

Social Media Manager at Drip Aberdeen

September 1, 2020 - April 1, 2021

Organised events and created content to raise social awareness; boosted attendance and engagement through strategic social media planning.

Events Officer at Glasgow Caledonian University

June 1, 2021 - August 1, 2022

Organised events and produced content to raise social awareness; led over 8 wellness events and launched a digital campaign that improved engagement by 25%.

Marketing Executive at One for Fun

August 1, 2022 - August 1, 2024

Managed B2B campaigns and outreach for growth and engagement; led cross-channel social media and content strategy; analyzed performance with CRM data.